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Looking Closer 3:: Critical Writings on Graphic Design
 
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Looking Closer 3:: Critical Writings on Graphic Design [Paperback]

Michael Bierut , Jessica Helfand
5.0 out of 5 stars  See all reviews (2 customer reviews)
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"An extraordinary collection. Looking Closer 3offers a comprehensive look at the people, ideas, and social and economic forces that have shaped the terrain of graphic design in the twentieth century." 
  (Stuart Ewen, professor and chair of Film and Media Studies, Hunter College, author of All Consuming Images and PR! A Social History of Spin )

Book Description

Rare and difficult-to-find essays provide fascinating reading in this third anthology in the Looking Closer series, a matchless resource tracing the continuum of critical thought from graphic design¹s earliest days as a viable art and craft. Looking Closer 3 brings back into discourse more than thirty seminal essays by such distinguished figures as William Morris, Aldous Huxley, Alvin Lustig, and Paul Rand, reviving ideas of form and content as well as arguments over manner and style that have been lost for decades. For professionals, teachers, and students alike, this pivotal collection is an invaluable compliment to any design library.

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5.0 out of 5 stars "Must" reading for students of graphic design., Mar 3 2000
This review is from: Looking Closer 3:: Critical Writings on Graphic Design (Paperback)
An excellent text survey, Looking Closer 3 provides an anthology of classic writings on graphic design. This is a 'must' for any who would study the foundations of graphic design theory: it's the first to gather early critical writings from the turn of the century to modern times, grouping rare essays under one cover.
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5.0 out of 5 stars Historic Essays, Nov 20 1999
This review is from: Looking Closer 3:: Critical Writings on Graphic Design (Paperback)
This is the latest in a series of books that consist of collections of essays about the theory and practice of graphic design. The essays in the first two volumes were mostly from contemporary sources, particularly the AIGA Journal of Graphic Design. This third, retrospective volume is of even greater value in the sense that it gathers under one cover some of the most important historic writings on design from the late 19th century to the early 1980s, arranged chronologically. It contains over fifty hard-to-find articles by prominent figures in graphic design, among them William Morris, W.A. Dwiggins, El Lissitzky, Varvara Stepanova, Gyorgy Kepes, Alexander Rodchenko, Ladislav Sutnar, Beatrice Warde and Wolfgang Weingart. Graphic designers need to know where they came from, in order to better decide where to go. A substantial contribution to that effort, undoubtedly this is a book that should be on the reading lists of all designers, design students and teachers. (Copyright by Roy R. Behrens from Ballast Quarterly Review, Vol. 15, No. 1, Autumn 1999.)
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Amazon.com: 4.0 out of 5 stars (4 customer reviews)

20 of 20 people found the following review helpful
5.0 out of 5 stars Historic Essays, Nov 20 1999
By Simulacrum - Published on Amazon.com
This review is from: Looking Closer 3:: Critical Writings on Graphic Design (Paperback)
This is the latest in a series of books that consist of collections of essays about the theory and practice of graphic design. The essays in the first two volumes were mostly from contemporary sources, particularly the AIGA Journal of Graphic Design. This third, retrospective volume is of even greater value in the sense that it gathers under one cover some of the most important historic writings on design from the late 19th century to the early 1980s, arranged chronologically. It contains over fifty hard-to-find articles by prominent figures in graphic design, among them William Morris, W.A. Dwiggins, El Lissitzky, Varvara Stepanova, Gyorgy Kepes, Alexander Rodchenko, Ladislav Sutnar, Beatrice Warde and Wolfgang Weingart. Graphic designers need to know where they came from, in order to better decide where to go. A substantial contribution to that effort, undoubtedly this is a book that should be on the reading lists of all designers, design students and teachers. (Copyright by Roy R. Behrens from Ballast Quarterly Review, Vol. 15, No. 1, Autumn 1999.)

6 of 6 people found the following review helpful
5.0 out of 5 stars "Must" reading for students of graphic design., Mar 3 2000
By Midwest Book Review - Published on Amazon.com
This review is from: Looking Closer 3:: Critical Writings on Graphic Design (Paperback)
An excellent text survey, Looking Closer 3 provides an anthology of classic writings on graphic design. This is a 'must' for any who would study the foundations of graphic design theory: it's the first to gather early critical writings from the turn of the century to modern times, grouping rare essays under one cover.

4.0 out of 5 stars Interesting and informative, Feb 27 2010
By Ryan Considine - Published on Amazon.com
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This review is from: Looking Closer 3:: Critical Writings on Graphic Design (Paperback)
I found this book very interesting and informative. It's a unique way to experience the history of graphic design first hand; through the reading and teachings of past masters. Although it is required reading for a course I'm taking, I'm glad to be able to add it to my collection. I'd argue that most designers don't know enough about the history of design, and that there's a lot of great information in this book that any designer could apply to their daily work.
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