- Paperback: 352 pages
- Publisher: Paraglyph Press; Sixth Edition edition (Jan 10 2006)
- Language: English
- ISBN-10: 193309706X
- ISBN-13: 978-1933097060
- Product Dimensions: 25.2 x 20.5 x 1.8 cm
- Shipping Weight: 640 g
- Average Customer Review: 3.7 out of 5 stars See all reviews (7 customer reviews)
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Amazon Bestsellers Rank:
#485,510 in Books (See Top 100 in Books)
- #83 in Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Typography
- See Complete Table of Contents
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Product Details |
Product Description
From Amazon
There is an argument for including a guide to good layout with every DTP application sold. Would you attempt to drive a car, or fly a plane for the first time, having read only the owner's handbook? While the consequences of poor layout may be less catastrophic than a road accident the results can nonetheless be ugly and unpleasant.
Whatever your view, if such a style guide were mandatory, Looking Good in Print would be an excellent candidate. Roger Parker and Patrick Berry have achieved the difficult task of covering all the important design fundamentals in a book probably no bigger than the manual that came with your DTP application, and certainly a lot more readable.
The emphasis throughout is on providing you with the information you need to design better-looking, and therefore more successful publications. If you read only the first two chapters you will be at least as well acquainted with the basic principles of page layout as most magazine designers appear to be.
Probably the best advice--not to go anywhere near your computer until you have sketched out a few ideas with pencil and paper--comes right at the start. Every aspect of theory and practice discussed is illustrated with clear examples which occupy at least half the available space. This means you can learn quickly--by seeing how it should be done, rather than reading about it.
The authors rightly recognise that good design, especially for beginners, is more often a case of not getting it wrong, than getting it right. So, for the crash course, once you've read the first two chapters, skip to the last two--Common Design Pitfalls and Redesign, which display in graphic detail all the ugly layout accidents just waiting to befall you and how to avoid them. --Ken McMahon --This text refers to an out of print or unavailable edition of this title.
Review
Now celebrating its 10th anniversary with nearly a quarter million copies sold, Looking Good in Print has become a classic and virtually launched an entire genre. Recognized as the definitive work in its category, this book features new information on service bureaus, color and printing, color lasers, new technologies, and much more.
The New York Times says, "If you can afford only one book on desktop publishing, this is the one." MacWEEK says, "A graphic design primer for anyone who wants to design better-looking...desktop-published printed material." From PC Week, "Looking Good in Print is an excellent and valuable resource."
The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.
The book coaches designers to design with the reader (and readability) in mind, taking advantage of the strengths of the print medium while finessing its weaknesses, and avoiding both common and obscure design pitfalls. -- Book Description --This text refers to an out of print or unavailable edition of this title.
Inside This Book
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First Sentence
"Part of the challenge of graphic design is that it has no ""universal rules.""" Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
"Part of the challenge of graphic design is that it has no ""universal rules.""" Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
4.0 out of 5 stars
An apt title for a very serious book.,
By
This review is from: Looking Good in Print (Paperback)
If you find yourself smack-dab in the middle of a job requiring that you produce professional-looking documents, especially with a real professional printer (not just a laserjet), and you have no education or experience, this book is for you. It explains clearly--and at length--the process of creating and producing printed materials. It gives you the vocabulary for different kinds of graphic elements and typography, helps explain the mechanics of printing presses and inks, and gives lots of good suggestions for attractive layouts. I found the section on working with photographs particularly helpful.There's a lot of overlap with Robin Williams's "non-designer" series (because they're both about solid graphic design), but this one goes a bit further in some respects, even it it's a bit heavier and not as much fun as hers. I liked the Non-Designer books better, but this one's great, too. All in all, a very fine addition to your library if you're trying to teach yourself graphic design quickly, and you don't have people standing around just waiting to answer your questions.
2.0 out of 5 stars
If You Only Have One,
By George (Kanazawa) - See all my reviews
This review is from: Looking Good in Print (Paperback)
On the cover of this fine book is a blurb from the NY Times saying "If you have only enough money for one DTP book, buy this one," paraphrased, of course. The emphasis should be if you only have ONE. If you have any of Robin Williams' books or a Classroom in a Book, Parker's book will only be a re-hash of that. So, if you don't have a good DTP book, this is the book for you. If you have anyother reasonably good DTP book, this will just be the same stuff.
2.0 out of 5 stars
Beginner's Material,
By guysmy (Canada) - See all my reviews
This review is from: Looking Good in Print (Paperback)
There is little depth to this text. However, It might be a fine introductory selection for someone who knows little to nothing about the subject. For those better versed, skip it.One annoying thing about the book is: The design in the book itself is lame. It also deals with sample design solution that are, you guessed it, lame. This book is the ideal choice of a local newsletter layout-master.
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