3 of 4 people found the following review helpful
5.0 out of 5 stars
Embodying the spirit of a Canadian yesteryear, Aug 9 2003
By Midwest Book Review - Published on Amazon.com
This review is from: Looking North: Royal Canadian Mounted Police Illustrations: The Potlach Collection, Tweed Museum of Art, University of Minnesota Dulu (Paperback)
Compiled and presented by curator and writer Karal Ann Marling, Looking North: Royal Canadian Mounted Police Illustrations - The Potlatch Collection is a full-color artbook collection showcasing classic illustrations of Canada's famous traditional mounted police, men who embodied the virtues of the Victorian era. A thoughtful introduction and an informative commentary fully enhances this bold and impressionable treasure trove embodying the spirit of a Canadian yesteryear! Highly recommended!
5.0 out of 5 stars
Looking North, April 2 2010
By Gary McCarthy "Mac" - Published on Amazon.com
This review is from: Looking North: Royal Canadian Mounted Police Illustrations: The Potlach Collection, Tweed Museum of Art, University of Minnesota Dulu (Hardcover)
Mounties sell. LOOKING NORTH by Karal Ann Marling is a fascinating story of how a 1930's advertising campaign saved a Minnesota paper company from financial ruin.
LOOKING NORTH is the story of how Canada's most famous icon, the Royal Canadian Mounted Police, was used to market and test the quality of printing papers. Marling's story describes how sixteen illustrators over a thirty-nine year period created a body of artwork that successfully marketed the paper company's products, and also mythologized the Mounties and became one of the most popular collections of illustrative art.
LOOKING NORTH is a good read for advertising and art students about how a brand is created, and also of interest to fans of the RCMP because the pictures illudtrate an era when one man wearing a red tunic represented law and order on Canada's developing frontier. Read and enjoy.