If there's one thing to know about Nelly Furtado, it's that she learns fast. After experiencing a huge flop with her sophomore effort Folklore, the singer/songwriter quickly turned around and made all the right moves : she sexied herself up, got one of the best producers out there and changed from ordinary folk-pop singer to full-fledged pop star. Sure, Loose is clearly a proof that Nelly wanted a piece of Gwen Stefani's pie, but as far as commercial gimmicks go, this is, so far, the best of the year. Promiscuous got me hooked right from the beginning, and the rest of the album is equally addictive, although the ballads are not as strong as the uptempo tracks. This is exactly what pop should be : inventive, fresh, sexy, and, most of all, fun. Unlike C.Mayer, I do not think that Nelly sold her soul. She simply understood what makes a good pop album; Whoa Nelly was nice, Folklore was way too self-indulgent, and Nelly is the first one to admit it. I heard her say in an interview that the styles found on Loose (namely hip-hop, '80s electronica, latin pop, reggaeton, etc.) are what she listened to as a teen, so Loose is simply a return to her roots. She doesn't sound like Britney or Jessica here; you can still feel a strong latin vibe on the record, and even though her style has changed drastically, you can hear that she hasn't denied her Portuguese roots.