"Pit-i-ful, Just Pit-i-ful!!! That's what Jed Clampett would have said about the idiots in the Paramount Merchandising Department. I waited for years and years for the HANDS DOWN, BAR NONE, UNEQUIVOCAL queen of the sitcom, Lucy to come out on DVD. When I first saw the individual DVD's it took all the willpower I could muster not to buy them, but I knew that a first season box set would be forthcoming. What a DISAPPOINTMENT!!! Simply the nine shrink-wrapped single DVD's placed in a cardboard box that appeared to have at least 5 seconds of design thought. This is far below what I consider acceptable for a box set of the GREATEST TV SHOW OF ALL TIME! Paramount should have started from scratch with a fold-out multi-disc set with original art and graphics, with of course photos incorporated as well (see CHEERS, The X-FILES, and the SOPRANOS to see how it should be done). Also, the price is out of whack: too expensive, but I would have gladly paid for proper packaging, not this TRAVESTY! I have read all the reviews and certainly there is much discontent about both these issues: the packaging and the price, and rightly so. I only wish that I was CEO of Paramount for a day: The Merchandising Department would be marched over to the unemployment office en mass.