Most helpful customer reviews
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5.0 out of 5 stars
Inspiring, Jul 8 2004
This book is inspired. And it's NOT just for 'ad-folk' (they're a dying breed), but anyone who appreciates how much influence the advertising world has on popular culture. Love and Business in one breath? It's a simple premise, but super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality. If you want a how-to manual, look elsewhere. Lovemarks is for big-picture people with imagination and savvy, who aren't bogged down in cynicism, and who aren't afraid to take a leap. Lovemarks make a difference. They are the future. If you're anywhere near business, you'd better wake up and smell em.
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1.0 out of 5 stars
Absolute Drivel by Advertising Hucksters, Jun 22 2004
By A Customer
A slapdash mix of jibberish, jargon, common sense, contrived inspiration and a 20 lb bag of manure...welcome to Lovemarks by Kevin Roberts, A.G. Lafley.In today's world, your product or service had better be more than just hype and clever technique. Even better, it ought to come with a market-changing innovation-this book falls extremely short of these baselines. In fact, this book has all the substance of an Ikea coffee table: It looks good on the surface, but underneath it all, it is just cheap filler. The authors of this book are admen, professional hucksters. Somehow, they managed to convince a group of pseudo-intellectuals to publish this drivel. If you want to learn about branding, then read a marketing textbook by Kotler. It will cover marketing and branding in an objective and honest way. If you want to read the scatological, phony insight of an adman then buy this book. This book is, in a word, AWFUL!!!
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5.0 out of 5 stars
Kevin Roberts is a LoveMark, Jun 17 2004
LoveMarks is a succinct modern manifesto for how to do business in the 21st century. Kevin really delivers on the promise both in his book and how he has cleary transformed Saatchi and Saatchi in recent years. This book is a powerful steppingstone for inviting people into a relationship with his company - thus
LoveMarks has quickly become one of my top five favorite books on story-based marketing. Kevin offers one real world emotional branding example after another that you're sure to connect with. Learn why certain brands touch our hearts and make us fall madly in love while others leave us tepid, disenchanted, and seeking elsewhere for something genuine. Emotion is indeed a powerful currency!Just reading this book is a lesson in 21st century communications. Expect a dynamic multi-sensory experience. We're talking 4-color processing with easy to read text and illustrative pictures that makes the ideas and examples come to life. At 200+ pages, its been distilled down to its essence...which means it won't take long to read...but you'll want to read it several times, cause each time you'll see it from a fresh perspective. With a glowing passion red cover and hard-binding it makes a great gift and showcase addition to any coffeetable, desk, or shelf. If you like this kind of book experience, check out "Re-Imagine" by Tom Peters - also a 4-color printing that is filled with lots of multi-dimensional tidbits...Perhaps I'm biased -- I specialize in story-based marketing and how social ideas travel across culture, time, and space. In turn, I've already given out the LoveMarks book to several of my clients. Kudos to Kevin for telling his story and doing it in his own unique manner. LoveMarks is a beacon that can inspire others to carve their own remarkable path to meaning and impact. Michael Margolis, Thirsty-Fish Marketing and Storytelling
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Most recent customer reviews
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by Kevin Roberts
by Kevin Roberts
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