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Lovemarks [Hardcover]

Kevin Roberts
4.3 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

March 1 2004
Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assult of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. To get there, Roberts advocates infusing brands with three fundamental Lovemark elements: Mystery, Sensuality, and Intimacy. Mystery enters by drawing on the past, present, and future; the value of myths and icons; and the powers of inspiration; and by tapping into dreams. Sensuality and the five senses can be used to locate touch-points with consumers. Intimacy is created through commitment, empathy, and passion. The power of these dynamic forces is captivatingly presented with lively anecdotes, living examples, and graphic illustrations drawn from the world of advertising and beyond. The idea that consumers, not companies, own Lovemarks is fundamental. This book shows that not only business mavens, but the special people that Roberts calls "Inspirational Consumers," can shape the future of commerce. With a foreword by Procter & Gamble's Chairman and President, A.G. Lafley, the book also includes insights from business leaders, ideas people, and artists, including Cambridge University's Sandra Dawson, former rugby All Black captain Sean Fitzpatrick, Visionaire editor Cecilia Dean, author Malcolm Gladwell, Founding Editor of Fast Company magazine Alan Webber, Nike's Clare Hamill, and Toyota Motor Corporation's Yoshio Ishizaka. The book is an entertaining, elucidating, and ultimately inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions - to make the world a better place.

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Product Description

From Publishers Weekly

Roberts, the New York-based CEO Worldwide of Saatchi & Saatchi, believes that his Love brand will change businesses, and this boldly designed volume showcases his argument that through Love, business will connect more deeply with consumers. "I was born an optimist," Roberts begins. "I always looked for opportunities where others faced up to threats or weaknesses. I believed if you were going through hell the only option was to keep going!" And that sentiment runs throughout his book, which weaves his personal history with his brand-making philosophy. While the layout is eye-catching, the text often reads like advertisement pull-outs: e.g. "the power of the edge is one of today’s most compelling ideas" and "to be out front can be lonely and uncomfortable, but remember, the lead husky gets the best view." In the end, it’s ad-folk who will glean most from this volume.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi, one of the world’s largest and most successful creative organizations, handling more than fifty of the world’s most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines’ Global Agency Network of the Year in 2003. He is the author of the best-selling book Lovemarks: the future beyond brands (powerHouse Books, 2004), which has now been translated into fourteen languages, with more than 150,000 copies in print. --This text refers to an alternate Hardcover edition.

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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most helpful customer reviews
5.0 out of 5 stars Kevin Roberts is a LoveMark June 17 2004
LoveMarks is a succinct modern manifesto for how to do business in the 21st century. Kevin really delivers on the promise both in his book and how he has cleary transformed Saatchi and Saatchi in recent years. This book is a powerful steppingstone for inviting people into a relationship with his company - thus
LoveMarks has quickly become one of my top five favorite books on story-based marketing. Kevin offers one real world emotional branding example after another that you're sure to connect with. Learn why certain brands touch our hearts and make us fall madly in love while others leave us tepid, disenchanted, and seeking elsewhere for something genuine. Emotion is indeed a powerful currency!
Just reading this book is a lesson in 21st century communications. Expect a dynamic multi-sensory experience. We're talking 4-color processing with easy to read text and illustrative pictures that makes the ideas and examples come to life. At 200+ pages, its been distilled down to its essence...which means it won't take long to read...but you'll want to read it several times, cause each time you'll see it from a fresh perspective.
With a glowing passion red cover and hard-binding it makes a great gift and showcase addition to any coffeetable, desk, or shelf. If you like this kind of book experience, check out "Re-Imagine" by Tom Peters - also a 4-color printing that is filled with lots of multi-dimensional tidbits...Perhaps I'm biased -- I specialize in story-based marketing and how social ideas travel across culture, time, and space. In turn, I've already given out the LoveMarks book to several of my clients.
Kudos to Kevin for telling his story and doing it in his own unique manner. LoveMarks is a beacon that can inspire others to carve their own remarkable path to meaning and impact.
Michael Margolis, Thirsty-Fish Marketing and Storytelling
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5.0 out of 5 stars Inspiring July 7 2004
By Grant
This book is inspired. And it's NOT just for 'ad-folk' (they're a dying breed), but anyone who appreciates how much influence the advertising world has on popular culture. Love and Business in one breath? It's a simple premise, but super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality. If you want a how-to manual, look elsewhere. Lovemarks is for big-picture people with imagination and savvy, who aren't bogged down in cynicism, and who aren't afraid to take a leap. Lovemarks make a difference. They are the future. If you're anywhere near business, you'd better wake up and smell em.
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5.0 out of 5 stars Very inspiring May 11 2004
By A Customer
I was counting days for this book to publish after visiting its website This book is all I expected and more. It's all quality inside and outside (from the print and page design to the content and what it covers). If you are in advertising, marketing or sales you will find this book very inspiring. I think saatchi is the best advertising company and kevin has a hot, new, different look at the advertising world. Highly recomended.
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The "it" is LOVE. I was fortunate to meet Kevin at a Fast Company Real TIme event where he gave us all a heart transplant. He reminded us that relationships deliver loyalty. Kevin's lovemark concept will touch your soul.
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