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Lovemarks Hardcover – Mar 1 2004


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Product Details

  • Hardcover: 215 pages
  • Publisher: powerHouse Books; 1 edition (March 1 2004)
  • Language: English
  • ISBN-10: 1576872041
  • ISBN-13: 978-1576872048
  • Product Dimensions: 25.4 x 20.6 x 2 cm
  • Shipping Weight: 907 g
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #656,815 in Books (See Top 100 in Books)


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Customer Reviews

4.3 out of 5 stars
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Most helpful customer reviews

By Aline on Oct. 28 2012
Format: Hardcover Verified Purchase
Simply a beautiful book, a definite must-have! Not only is the content well written, pertinent and very relevant for our times, the creativity, the formatting, the pictures, colors and silky pages are simply well done.
All the love, all the love.
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By kong on Jan. 10 2011
Format: Hardcover
book arrived in good condition. delivery was a bit of an issue but that was an issue from my end. overall good experience.
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By Grant on July 8 2004
Format: Hardcover
This book is inspired. And it's NOT just for 'ad-folk' (they're a dying breed), but anyone who appreciates how much influence the advertising world has on popular culture. Love and Business in one breath? It's a simple premise, but super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality. If you want a how-to manual, look elsewhere. Lovemarks is for big-picture people with imagination and savvy, who aren't bogged down in cynicism, and who aren't afraid to take a leap. Lovemarks make a difference. They are the future. If you're anywhere near business, you'd better wake up and smell em.
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Format: Hardcover
LoveMarks is a succinct modern manifesto for how to do business in the 21st century. Kevin really delivers on the promise both in his book and how he has cleary transformed Saatchi and Saatchi in recent years. This book is a powerful steppingstone for inviting people into a relationship with his company - thus
LoveMarks has quickly become one of my top five favorite books on story-based marketing. Kevin offers one real world emotional branding example after another that you're sure to connect with. Learn why certain brands touch our hearts and make us fall madly in love while others leave us tepid, disenchanted, and seeking elsewhere for something genuine. Emotion is indeed a powerful currency!
Just reading this book is a lesson in 21st century communications. Expect a dynamic multi-sensory experience. We're talking 4-color processing with easy to read text and illustrative pictures that makes the ideas and examples come to life. At 200+ pages, its been distilled down to its essence...which means it won't take long to read...but you'll want to read it several times, cause each time you'll see it from a fresh perspective.
With a glowing passion red cover and hard-binding it makes a great gift and showcase addition to any coffeetable, desk, or shelf. If you like this kind of book experience, check out "Re-Imagine" by Tom Peters - also a 4-color printing that is filled with lots of multi-dimensional tidbits...Perhaps I'm biased -- I specialize in story-based marketing and how social ideas travel across culture, time, and space. In turn, I've already given out the LoveMarks book to several of my clients.
Kudos to Kevin for telling his story and doing it in his own unique manner. LoveMarks is a beacon that can inspire others to carve their own remarkable path to meaning and impact.
Michael Margolis, Thirsty-Fish Marketing and Storytelling
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