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Luxury Brand Management: A World of Privilege Hardcover – Mar 31 2008

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Most Helpful Customer Reviews on (beta) 6 reviews
6 of 7 people found the following review helpful
All you need to know! Dec 2 2009
By C. Selimotic Danforth - Published on
Format: Hardcover
A GREAT book covering all the important aspects about luxury. Too often the business models and understanding of this industry are dismissed as "only about high prices." Nothing could be farther from the truth and this book proves that - the authors know what they are talking about. From the reserach, to the examples, to the theories and then conclusions drawn, this book has it all. As someone who works in this field, I say that with utmost confidence. If you want insight into luxury goods and the marketing behind it, get this!
6 of 8 people found the following review helpful
ABOUT TIME! Jan. 21 2009
By Emanuel Perdis - Published on
Format: Hardcover Verified Purchase
One of the best, most real and honest textbooks on Branding I have ever read.
I bought it for my whole management team.

In the luxury cosmetics sector myself, I can attest to the truths and awesome advice the book gives on ALL the facets of brand management. A real winner!!
A bit academic and Franco-Italian centric. Nov. 25 2011
By Mathias Slabbinck - Published on
Format: Hardcover Verified Purchase
A very interesting book about the luxury industry, albeit a bit academic. Could be used as a handbook in an MBA course. Also, the author is convinced that only French and Italian brands are true luxury brands, and that Milan and Paris are the center of the world.
0 of 1 people found the following review helpful
very good book Nov. 27 2009
By Ame - Published on
Format: Hardcover Verified Purchase
I have read various books on this topic and I find that this is probably one of the most complete.
1 of 3 people found the following review helpful
Excellent Book! July 24 2011
By A.P. - Published on
Format: Hardcover
A tremendously informative and excellent book! Highly recommended for anyone who desires to know more about corporate branding and management!