Auto boutiques-francophones Simple and secure cloud storage SmartSaver Cyber Monday Deals Week in Home & Kitchen Kindle Music Deals Store SGG Countdown to Cyber Monday in Lawn & Garden
CDN$ 70.52
Temporarily out of stock.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
Ships from and sold by Gift-wrap available.
Luxury Brand Management: ... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Luxury Brand Management: A World of Privilege Hardcover – Mar 31 2008

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
"Please retry"
CDN$ 70.52
CDN$ 70.52 CDN$ 68.44

There is a newer edition of this item:

Cyber Monday Deals Week in Books

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your e-mail address or mobile phone number.

Product Details

  • Hardcover: 400 pages
  • Publisher: Wiley; 1 edition (March 31 2008)
  • Language: English
  • ISBN-10: 0470823267
  • ISBN-13: 978-0470823262
  • Product Dimensions: 16.1 x 3.5 x 22.8 cm
  • Shipping Weight: 930 g
  • Amazon Bestsellers Rank: #770,789 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) 6 reviews
6 of 7 people found the following review helpful
All you need to know! Dec 2 2009
By C. Selimotic Danforth - Published on
Format: Hardcover
A GREAT book covering all the important aspects about luxury. Too often the business models and understanding of this industry are dismissed as "only about high prices." Nothing could be farther from the truth and this book proves that - the authors know what they are talking about. From the reserach, to the examples, to the theories and then conclusions drawn, this book has it all. As someone who works in this field, I say that with utmost confidence. If you want insight into luxury goods and the marketing behind it, get this!
6 of 8 people found the following review helpful
ABOUT TIME! Jan. 21 2009
By Emanuel Perdis - Published on
Format: Hardcover Verified Purchase
One of the best, most real and honest textbooks on Branding I have ever read.
I bought it for my whole management team.

In the luxury cosmetics sector myself, I can attest to the truths and awesome advice the book gives on ALL the facets of brand management. A real winner!!
A bit academic and Franco-Italian centric. Nov. 25 2011
By Mathias Slabbinck - Published on
Format: Hardcover Verified Purchase
A very interesting book about the luxury industry, albeit a bit academic. Could be used as a handbook in an MBA course. Also, the author is convinced that only French and Italian brands are true luxury brands, and that Milan and Paris are the center of the world.
0 of 1 people found the following review helpful
very good book Nov. 27 2009
By Ame - Published on
Format: Hardcover Verified Purchase
I have read various books on this topic and I find that this is probably one of the most complete.
1 of 3 people found the following review helpful
Excellent Book! July 24 2011
By A.P. - Published on
Format: Hardcover
A tremendously informative and excellent book! Highly recommended for anyone who desires to know more about corporate branding and management!