Luxury Brand Management: A World of Privilege and over one million other books are available for Amazon Kindle. Learn more
CDN$ 48.91
  • List Price: CDN$ 78.00
  • You Save: CDN$ 29.09 (37%)
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.ca.
Gift-wrap available.
Quantity:1
Add to Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Luxury Brand Management: A World of Privilege Hardcover – Aug 14 2012


Amazon Price New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
CDN$ 48.91
CDN$ 36.28 CDN$ 38.42

Join Amazon Student in Canada



Frequently Bought Together

Customers buy this book with The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands CDN$ 47.25

Luxury Brand Management: A World of Privilege + The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Price For Both: CDN$ 96.16

Show availability and shipping details


Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Product Details



Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

There are no customer reviews yet on Amazon.ca
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4 reviews
3 of 4 people found the following review helpful
A good introduction of the topic to students and consumers, but not professionals Feb. 25 2013
By ServantofGod - Published on Amazon.com
Format: Hardcover
For those who know not that Smirnoff, Johnnie Walker, Bailey's and J&B belong to Diageo, whereas Cartier, IWC, Jaeger and Montblanc belong to Richemont, this book is definitely a good start to know how the global conglomerates are managing their portfolios of luxury brands. However, the book is more like a long report from Fortune with a lot of publicly available statistics and commonly observable facts of diverse products and industries, rather than an indepth study of how to develop and manage any luxury brand at all. For professionals who read to sharpen their edge in the game, I suggest you to give this a pass.
money well spent March 4 2014
By juan ramirez - Published on Amazon.com
Format: Hardcover Verified Purchase
No wonder most luxury brands are recession proof. Loved the last chapter on licensing. Should recommend to any new entrepreneur
1 of 2 people found the following review helpful
An authority book on Luxury Marketing March 26 2013
By charisma - Published on Amazon.com
Format: Hardcover Verified Purchase
I am a luxury marketing student as well as professional and i will recommend this book as an authority book in the field. Pretty much a text book and lays the foundation for the industry. A must have in the book shelf !
2 of 4 people found the following review helpful
Excellent knowledge in the world of luxury Oct. 25 2012
By Dr.Sarayut Lekplipol - Published on Amazon.com
Format: Hardcover Verified Purchase
If you wanna build, grow, and maintain your "Luxury Brand". This book could be your bible! This book is just right for professional and academic purposes.


Feedback