- Hardcover: 248 pages
- Publisher: Hampton Roads Publishing (Jan 16 2008)
- Language: English
- ISBN-10: 1571744568
- ISBN-13: 978-1571744562
- Product Dimensions: 22.4 x 16 x 2.3 cm
- Shipping Weight: 499 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: #383,798 in Books (See Top 100 in Books)
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| ||||||||||||||||||||
Product Details |
Product Description
Review
"Right on the mark. Read it, enjoy it, and feel uplifted by it." --Amy Domini, Founder, CEO, Domini Social Investments
"Patricia Aburdene shows you how to capitalize on the trends transforming business." --Deborah Meyer, Vice President Lexus Marketing, Toyota Motor Company
"Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling." --Christiane Northrup, MD, author of Mother-Daughter Wisdom
"If you want the 'Big Picture' on the changes rocking business, this book is for you." --Dave Stangis, Director, Corporate Responsibility, Intel Corporation
Product Description
In Megatrends and Megatrends 2000, both number-one bestsellers, authors John Naisbitt and Patricia Aburdene predicted the shift from an industrial to an informational economy, the booming 1990s and the power of High Tech/ high touch. Today, information technology is a trillion-dollar sector.
Today's business world is undergoing massive change. As corporate scandals, the tech bubble and a mistrustful public compel business to demonstrate ethics, trust and integrity, a grassroots movement of CEOs, investors, consumers and "ordinary" managers are living the ideology of Conscious Capitalism.
Megatrends 2010 tells you how to capitalize on the changes ahead. Highly successful business leaders at all levels are themselves using a variety of consciousness transforming practices and encouraging their colleagues to affirm socially responsible values at work. As more people turn inward to embrace spirituality and values, leading-edge companies have discovered that social and environmental values enhance profit and productivity.
Once in a great while a book comes along that challenges conventional wisdom and opens the floodgates to the future. Megatrends 2010's blend of meaning, morals and bottom-line economics celebrates the demise of Business as Usual and the birth of Conscious Capitalism.
Megatrends 2010:
- Explains why firms like Timberland, Wainwright Bank, 3M, Chiquita Brands, Motorola, Intel and others are taking a stand for corporate social responsibility
- Shows that more than 63 million Conscious Consumers prefer to buy from companies who share or reflect their values and lifestyle
- Describes the surprising power of conscious techniques to enhance productivity
- Shows that socially responsible and green funds often outperform mainstream mutual funds
- Explores the New Economy of Consciousness and the quest for ethics in business within the legal confines of modern capitalism
Inside This Book
(Learn More)
First Sentence
In Megatrends, published in 1982, John Naisbitt and I talked about the birth of the Information Economy. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
In Megatrends, published in 1982, John Naisbitt and I talked about the birth of the Information Economy. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
4.0 out of 5 stars
Megatrends 2010,
By Tami Brady "Whole Health" (Calgary, Canada) - See all my reviews (HALL OF FAME) (TOP 50 REVIEWER) (REAL NAME)
This review is from: MEGATRENDS 2010: THE RISE OF CONSCIOUS CAPITALISM (Hardcover)
In the past, there has been a well defined line between those who wanted to make money in industry and those interested in the spiritual, cultural, and environmental future of our world. Megatrends 2010: The Rise of Conscious Capitalism states that this division is becoming more and more blurred. In fact, a new trend is growing in business. This new development is blending industry with spiritual, cultural, and environmental awareness to create Conscious Capitalism.As I read this book, I wasn't sure whether I should applaud Conscious Capitalism or whether I should be appalled. I could see that in some cases, this new practice was beneficial. Employers were looking at ways to improve the lives of employees and trying to make strides to connect with the modern consumer's needs. Some of the companies described were also thoughtfully examining how their products added to the wealth of our future. However, I can see how Conscious Capitalism could easily become a strategy used as a promotional method but not actually practiced by these businesses. In these cases, consumers, employees, and our children would be the losers.
4.0 out of 5 stars
Perhaps I work to hard,
By
This review is from: MEGATRENDS 2010: THE RISE OF CONSCIOUS CAPITALISM (Hardcover)
I might be working too hard to be efficient. If I work too many hours or focus too much on then "doing", I do not leave myself time for the important things like strategy and the big picture.Last night I read Megatrends 2010 by Patricia Aburdene who co-authored Megatrends with John Naisbitt. Much of the book touted the benefits of meditation. I have toyed with meditation over the years. it definitely is on my list to move up in the next few months. She gives concrete examples of great CEO's who get their best ideas while meditating. Her first Megatrend was the power of spirituality. Although meditation and spirituality are not always linked from a religious view, they are from a practical view. Her 4th trend is the rise of sprituality in Business. The 6th trend is "The wave of Conscious Solutions" - again values based. Her second trend is quite related - the rise of Conscious Capitalism. Basically companies that do the right thing are moreprofitable etc. The 5th trend talks about the values driven consumer. This ties in with her 7th trend which is "The Socially Responsibile Investment Boom". The only trend which differed from the overall theme of spirituality was "Leading from the Middle". The thesis here is that the people in the middle of the organization will be the ones that get things done and ultimately be the true leaders of the companies - not the CEO. So now, I might have to change my aspirations ;-). It is interesting that many of the examples she still uses are about people at the top of the companies though. So I could summarize her 7 trends in 3 - Spirtuality, increasing values (and perhaps these are closely tied so maybe there are just 2 trends) and Leading from the Middle. Overall, it is a great book. It stimulates thought. It challenges. And it is worth reading.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.8 out of 5 stars (30 customer reviews) 52 of 55 people found the following review helpful
5.0 out of 5 stars
Trending Toward the End of Greed,
By Fearless Reviews "D. Patrick Miller, Editor" - Published on Amazon.com
This review is from: MEGATRENDS 2010: THE RISE OF CONSCIOUS CAPITALISM (Hardcover)
In their 1982 title Megatrends, Patricia Aburdene and her former husband John Naisbitt talked about the birth of the Information Economy; in Megatrends 2000, published in 1990, they predicted the networked, technology-driven Internet era. The coming megatrend, Aburdene asserts, will not be driven by external, social, or technological forces so much as "the internal dimension of change" that will reinvent free enterprise. And she's predicting that this spiritual megatrend will take firm hold of the American way of business by, say, 2010.In seven chapters the book identifies the major facets of the new megatrend, including: * The Power of Spirituality - From Personal to Organizational * The Dawn of Conscious Capitalism * Leading from the Middle * Spirituality in Business * The Values-Driven Consumer * The Wave of Conscious Solutions * The Socially Responsible Investment Boom Along the way, Aburdene offers many intimate portraits of the people behind the spiritual evolution in business, from meditating CEOs to value-driven consumers and socially responsible investment counselors. In "Leading from the Middle," Aburdene suggests that conscious capitalism will spell an end to the era of high-profile CEOs who are outrageously overpaid not only to provide symbolic leadership of corporations, but to take virtually all the credit and blame for their companies' fortunes. The question is what this and all the other "conscious capitalism" trends really portend for the future of American commerce. To Patricia Aburdene, this future will be one in which "the spiritual transformation of capitalism" will shift the American way of doing business "from greed to enlightened self-interest, from elitism to economic democracy, from the fundamentalist doctrine of `profit at any cost' to the conscious ideology that espouses both money and morals." If the author is overly optimistic, one hopes that she's not too far off the mark. In a time when natural disasters and accelerating environmental decline are colluding with exceptional political ineptitude to stress the great American experiment as never before, it might just be the approaching enlightenment of capitalism that illuminates a sane, sustainable path ahead for us all. -- From the Fearless Spotlight Review by D. Patrick Miller 17 of 18 people found the following review helpful
5.0 out of 5 stars
A new kind of MegaTrend,
By Warren L. Whitlock "BestSellerAuthors.com" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: MEGATRENDS 2010: THE RISE OF CONSCIOUS CAPITALISM (Hardcover)
I've been a fan of the MegaTrend series since the beginning.. but was apprehensive when I saw that John Naisbitt was not involved in this book.Even while reading, I kept thinking.. this isn't what I expect from a Megatrends book. Despite this disconnect.. and especially upon further reflection, I've found that MegaTrend 2010 has indeed followed the major trends and is very appropriate for today. Amazing research is sited showing that more and more people are expecting good corporate citizenship. Aburdene tells us this proves Milton Friedman wrong "A corporation exists for the benefit of it's shareholders"... though I'd compromise and say that now "A corporation exists to benefit it's shareholder according to their current values" Besides, several examples are cited where a corporation doing the right thing MAKE MORE PROFIT. That's got to benefit the shareholders. This is one of the trends. Thought provoking, important issues for our time, and great for planning ahead. If you're going to be around for a few years... read this book. 10 of 10 people found the following review helpful
3.0 out of 5 stars
Hopeful Megatrends,
By Ruth Crone "Crone" - Published on Amazon.com
This review is from: MEGATRENDS 2010: THE RISE OF CONSCIOUS CAPITALISM (Hardcover)
Megatrends 2010by Patricia Aburdene Aburdene writes of Megatrends or "large, over-arching directions that shape our lives for a decade or more." She says, "changing values and economics are changing capitalism." She gives examples that convince her that the world is becoming more compassionate, businesses more other-oriented and people in general more spiritual." She writes "Spirituality is the world's greatest megatrend." She quotes authors Ray and Anderson's book, The Cultural Creatives, as saying this culture, that of the Cultural Creatives, is 26% of the population and growing 1% a year. She describes the Cultural Creatives as folks who value nature, authenticity, spirituality, peace, relationships, feminism, social justice and social responsibility. In this book, Aburdene gives as models many companies, businesses and individuals who are working at making changes from greed and selfishness, power and materialism to more lasting kinds of satisfaction, to more gentleness and consideration. As examples of individuals becoming more conservative in their materialism she writes about the Green movement in business and industry, organic and natural food focuses, the CERES Principals, hybrid autos and many areas where humans can help make huge changes. I hope she is right. Since she doesn't list any of the many companies and CEOs who are still into greed and corruption it is not possible for me to believe that the majority are or will become less self-oriented. I don't remember her once mentioning the corruption and crookedness of so many in our officials in government at present or their inattention to those less well off than themselves. I suggest you read this yourself, and decide whether her view is one that is acceptable and makes sense to you. |
|
Listmania!
Look for similar items by category
- Books > Business & Investing > Business Life > Ethics
- Books > Business & Investing > Economics > Economic Conditions
- Books > Business & Investing > International > Economic Conditions
- Books > Business & Investing > Management & Leadership > Strategy & Competition
- Books > Business & Investing > Small Business & Entrepreneurship
- Books > Nonfiction > Economics > Economic Conditions
- Books > Professional & Technical > Accounting & Finance > Economics > Economic Conditions
- Books > Professional & Technical > Business Management > Management & Leadership > Business Ethics
- Books > Professional & Technical > Business Management > Management & Leadership > Strategy & Competition
- Books > Science > Technology > Futurology
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
|
