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Review
"MacroWikinomics takes the art of mass collaboration and breaks it down to a science with strategies for the rebuilding our institutions for this time of profound change." - Lazaro Campos, CEO, Swift
"The MacroWikinomics assertion that 'there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential." - Michael Dell, President and CEO, Dell inc.
"Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us—whether leaders of global institutions or individual citizens of the world—would be wise to follow their counsel as we attempt to mitigate the challenges and embrace the opportunities we collectively face." - Brian J. Dunn, CEO, Best Buy Co., Inc.
"MacroWikinomics connects the big picture of business, culture and society with what is really going on in the trenches of the new digital world. Don Tapscott and Anthony Williams re-affirm their authority by offering facts in the style of demographers and by storytelling in the manner of acute social observers. Leaders of the future must take their lessons on co-creation and authenticity to heart." - Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne
"When Tapscott and Williams released Wikinomics, it heralded a new era of collaboration —one that has had a profound impact on how business is done. Now with MacroWikinomics, they sow how business, government and civil society and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multi-polar world. Critical reading for those who want to help shape the new agenda." - Bill Green, Chairman and CEO, Accenture
"Macrowikinomics sets out comprehensively and holistically, what it will take to reset the post crisis world, harnessing the power of the Net and the NetGeneration." - Ian Hudson, President EMEA, Dupont
"Once again Don and Anthony nailed it. There is no better team to tell us what's coming next. This is a must read if you want to know how mass collaboration in a re-booted world will transform us." - Jeff Joerres, Chairman and CEO, ManPower
"Like Lewis and Clark for the digital age, Tapscott and Williams have explored the borders, boundaries and landscape of the new interdependent world. They are the cartographers of the 21st century and Macrowikinomics is a map for the transformational voyage we surely must take." - Kevin Kelly, CEO, Heidrick and Struggles
"A magnificent work, Tapscott and Williams guide us through the labyrinth of a new world where everything is being redesigned by collaboration on the Internet. MacroWikinomics follows the threads of collective intelligence as they reweave the fabric of our institutions." - Kevin Kimberlin, Chairman of Spencer Trask & Co
"A provocative and powerful series of ideas and case studies which challenge every leader to seize the opportunity to "make a difference." The fresh perspectives in Macrowikonomics should inspire all of us to collaborate in new ways to leverage talent and ideas from every corner of the world and develop new solutions to meet the challenges we are facing today." - Craig Mulhauser, CEO, Celestica
"A Masterpiece. An iconic & defining book for our time. Macrowikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Once again, Don and Anthony prove that in the new global economy it's much better to throw ideas than to throw elbows. Take heart and take heed, technology has shrunk the world so we can grow it anew. And the seeds are all in here." - Mark Parker, CEO, Nike Inc.
"Tapscott and Williams have crafted a blueprint to a better world for our children. Macrowikinomics defines the agenda for systemic change we need, and ignore at our peril." - Kal Patel, Executive Vice President, Best Buy
"Majestic—breathtaking in its breadth, coverage, and richness of detail. Don and Anthony have taken the trends of collaboration, openness, sharing, integrity and interdependence, and placed them in pragmatic real-life contexts across a plethora of spheres covering government and citizenship, healthcare, education, transportation, media and banking. Thoroughly recommended for anyone who's interested in seeing how the world is changing." - JP Rangaswami, Chief Scientist, BT Group PLC
"Tapscott and Anthony Williams' insights about the power of collaborative innovation and open systems, and their call to 'reboot' our institutions—usiness, education, media, government—hasn't come a minute too soon. Macrowikinomics inspires by chronicling these pathbreaking developments and pointing the way forward for all of us." - Eric Schmidt, CEO Google
"A rich and expansive guide to not only adapting to but also mastering our digital future. A must read for any decision maker!" - Klaus Scwabb, Founder and Executive Chairman, World Economic Forum
"MacroWikinomics underscores the critical importance of transparency, participation and collaboration among business, government and citizens in addressing global challenges like corruption." - Nancy Zucker Boswell, Managing Director, Transparency International
"The MacroWikinomics assertion that 'there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential." - Michael Dell, President and CEO, Dell inc.
"Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us—whether leaders of global institutions or individual citizens of the world—would be wise to follow their counsel as we attempt to mitigate the challenges and embrace the opportunities we collectively face." - Brian J. Dunn, CEO, Best Buy Co., Inc.
"MacroWikinomics connects the big picture of business, culture and society with what is really going on in the trenches of the new digital world. Don Tapscott and Anthony Williams re-affirm their authority by offering facts in the style of demographers and by storytelling in the manner of acute social observers. Leaders of the future must take their lessons on co-creation and authenticity to heart." - Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne
"When Tapscott and Williams released Wikinomics, it heralded a new era of collaboration —one that has had a profound impact on how business is done. Now with MacroWikinomics, they sow how business, government and civil society and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multi-polar world. Critical reading for those who want to help shape the new agenda." - Bill Green, Chairman and CEO, Accenture
"Macrowikinomics sets out comprehensively and holistically, what it will take to reset the post crisis world, harnessing the power of the Net and the NetGeneration." - Ian Hudson, President EMEA, Dupont
"Once again Don and Anthony nailed it. There is no better team to tell us what's coming next. This is a must read if you want to know how mass collaboration in a re-booted world will transform us." - Jeff Joerres, Chairman and CEO, ManPower
"Like Lewis and Clark for the digital age, Tapscott and Williams have explored the borders, boundaries and landscape of the new interdependent world. They are the cartographers of the 21st century and Macrowikinomics is a map for the transformational voyage we surely must take." - Kevin Kelly, CEO, Heidrick and Struggles
"A magnificent work, Tapscott and Williams guide us through the labyrinth of a new world where everything is being redesigned by collaboration on the Internet. MacroWikinomics follows the threads of collective intelligence as they reweave the fabric of our institutions." - Kevin Kimberlin, Chairman of Spencer Trask & Co
"A provocative and powerful series of ideas and case studies which challenge every leader to seize the opportunity to "make a difference." The fresh perspectives in Macrowikonomics should inspire all of us to collaborate in new ways to leverage talent and ideas from every corner of the world and develop new solutions to meet the challenges we are facing today." - Craig Mulhauser, CEO, Celestica
"A Masterpiece. An iconic & defining book for our time. Macrowikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Once again, Don and Anthony prove that in the new global economy it's much better to throw ideas than to throw elbows. Take heart and take heed, technology has shrunk the world so we can grow it anew. And the seeds are all in here." - Mark Parker, CEO, Nike Inc.
"Tapscott and Williams have crafted a blueprint to a better world for our children. Macrowikinomics defines the agenda for systemic change we need, and ignore at our peril." - Kal Patel, Executive Vice President, Best Buy
"Majestic—breathtaking in its breadth, coverage, and richness of detail. Don and Anthony have taken the trends of collaboration, openness, sharing, integrity and interdependence, and placed them in pragmatic real-life contexts across a plethora of spheres covering government and citizenship, healthcare, education, transportation, media and banking. Thoroughly recommended for anyone who's interested in seeing how the world is changing." - JP Rangaswami, Chief Scientist, BT Group PLC
"Tapscott and Anthony Williams' insights about the power of collaborative innovation and open systems, and their call to 'reboot' our institutions—usiness, education, media, government—hasn't come a minute too soon. Macrowikinomics inspires by chronicling these pathbreaking developments and pointing the way forward for all of us." - Eric Schmidt, CEO Google
"A rich and expansive guide to not only adapting to but also mastering our digital future. A must read for any decision maker!" - Klaus Scwabb, Founder and Executive Chairman, World Economic Forum
"MacroWikinomics underscores the critical importance of transparency, participation and collaboration among business, government and citizens in addressing global challenges like corruption." - Nancy Zucker Boswell, Managing Director, Transparency International
Book Description
In their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever.
In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the health-care, newspaper, and energy industries serve their customers.
In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work, but how we live, learn, create, and care for each other.
Once again backed by original research, Tapscott and Williams provide vivid new examples of organizations that are successfully embracing the principles of wikinomics.
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Most helpful customer reviews
3 of 3 people found the following review helpful
3.0 out of 5 stars
Authors Map Our Future,
By
This review is from: MacroWikinomics (Hardcover)
Forward thinking authors Tapscott and Williams take readers on a world tour of events, innovations and changes inspired by our newly interconnected lives. Some of the examples will be familiar (e.g. most of the media ones), others will have readers scurrying to the internet to learn more, and all are used to paint an optimistic view of the future. The book's charm and its weakness is that the authors are unabashed cheerleaders for the potential unleashed by the internet, and their prognostications are as much based on hope as on analysis. Fortunately, readers could ask for no better guides than Tapscott and Williams. A quick, easy, edifying and thought provoking read, with only a slight reality check in the last dozen pages with respect to the potentially negative aspects of connectivity.The book starts with 'five principals for the age of networked intelligence': collaboration, openness, sharing, integrity, and interdependence, and uses those as a base to examine the changes they have brought and might further bring to media, science, health care, government, climate change, and finance. The book is strong as a whole, but suffers from three weaknesses. First, some of the conclusions are curious, for example newspapers' demise are deemed inevitable because news has become a commodity and distribution is no longer relevant. This may be true, but music companies' - who face very similar issues - are singled out for a different fate in that they merely need to adapt to on-line streaming to face their challenges. The authors seem to miss the possibility of artists connecting directly with their audience via the internet, bypassing music companies' distribution platforms altogether. Another inconsistency occurs when the authors laud a distributed, competitive process for funding research projects (i.e. prizes for the top submissions), while a few pages later a similar model is held up as antiquated and inefficient. Second, some of the arguments seem to be on very thin ground, for example the call for the finance industry to use open source formulas to price financial instruments such as derivatives. The opacity and the proprietary formulas may well be what led to the current financial crisis, but it is also the heart of investment banking, and while it would be nice to shed more sunlight on the process, it is very wishful thinking given the power and money involved in maintaining the status quo. Similarly, the Toronto couple trying to live off the grid to minimize their environmental impact is a very superficial example of energy savings. The example does not come close to factoring in the complete environmental impact, such as the manufacture, transport, instillation and maintenance costs, nor does it consider the broader societyal implications of each family becoming self-contained. Difficult questions to answer, but ignoring them leaves a feeling of superficiality. Third, the authors are given to hyperbole: Al Gore is 'brilliant'; Institutional Investors are said to 'pretty much own the economy'; oil has fueled our population explosion (surely this is news to Malthus). This is not a major flaw, and for the most part the writing is engaging and flows well. The criticisms above notwithstanding, readers will enjoy Tapscott and Williams' followup to Wikinomics.
1 of 1 people found the following review helpful
5.0 out of 5 stars
An invitation to a global crusade,
By
This review is from: MacroWikinomics (Hardcover)
Those who have read Wikinomics: How Mass Collaboration Changes Everything (2008) already know this about Don Tapscott and Anthony Williams: they favor the "open" organizational model based on three basic principles: transparency, inclusiveness, and collaboration. Refinements of that model can (and often do) reflect the influence of Charles Darwin (e.g. the concept of a process of natural selection) and Joseph Schumpeter (e.g. the concept of creative destruction). Those who wish to learn more about the model itself are urged to check out two books by Henry Chesbrough, Open Innovation and pen Business Models.What differentiates this book from its predecessor? Tapscott and Williams have extended their scope, as indicated in this passage when they observe that "a powerful new form of economic and social innovation" is sweeping across all sectors and, indeed, all continents, "one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable." In a phrase, "global wikinomics." That is to say, Tapscott and Williams have extended the scope and depth of mass collaboration to include any/all social networks that agree to be connected and interactive. A agree with them that there is indeed an "historic opportunity to marshal human skill, ingenuity, and intelligence on a mass scale to reevaluate and reposition many of our institutions for the coming decades and for future generations." This will require massive and - here's the greatest challenge - simultaneous collaborative transformation of all traditional institutions (e.g. social, political, educational, and financial). I also agree with French president Nicholas Sarkozy's assertion, "This is not just a global financial crisis, it is a crisis of globalization." Other reviewers criticize the book for providing more "what" than "how" and I think they have a point. That said, I also believe that it would be extremely difficult - if not impossible - for anyone to explain how "global wikinomics" can be institutionalized by collaboration between and among national regimes that include monarchies, tyrannies, democracies, oligarchies, and tribal cultures. My rating is explained by three reasons that I admire this book: 1. It makes a strong case for understanding problems that exist today and will almost certainly become worse. 2. It also makes a strong case for understanding how to solve those problems with resources that did not exist or were insufficient until recently (e.g. technologies that support social networks). 3. It provides the authors' passionate and compelling affirmation of their faith that the "new future" they envision can indeed be forged. Tapscott and Williams conclude, "Three hundred years ago Martin Luther called the printing press `God's highest act of grace.' With today's communications breakthroughs we have an historic occasion to reboot business and the world using wikinomics principles as our guide. Because each of us can participate in this new renaissance, it is surely an amazing time to be alive. Hopefully we will have the collective wisdom to seize the time." I include this last passage to indicate that this book is not at operations manual; rather, it is a manifesto. Tapscott and Williams are pilgrims on a mission and they invite their reader to join them.
5.0 out of 5 stars
An excellent account of the possible,
By DS (Toronto) - See all my reviews
This review is from: MacroWikinomics (Hardcover)
Having read a few of Tapscott's earlier works, I already had a good sense of his views on collaboration. With Macrowikinomics, Tapscott and Williams they take their research to another level and their reader on a journey of the possible based on their observations of emerging practice. Few works of non-fiction have the boldness to outline how to take on the world's most significant challenges alongside an able examination of nascent business models. The authors set up a casual but informed tone that I found very readable, and this narrative voice led to a deeper connection to many of those interviewed that one doesn't always find in business or economic books.To be clear, I found Macrowikinomics ambitious but that was not necessarily a bad thing. A thoughtful examination of the potential upside and downside to collaborative models and how they can integrate with the expectations of an increasingly powerful demographic could be viewed as very useful to those of us learning how to lead in a new era. In fact, I found myself constantly making notes of passages that contained opportunities for clients of mine. As such, I have already recommended the book to several people I work with as well as younger people I have been mentoring. It was worth my time for many reasons; prime among them is that I need to think more carefully about how to harness the possibility instead of resisting the changes underway.
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