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MacroWikinomics Hardcover – Sep 28 2010

4.6 out of 5 stars 8 customer reviews

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Product Details

  • Hardcover: 424 pages
  • Publisher: Portfolio Penguin; 1st Edition edition (Sept. 28 2010)
  • Language: English
  • ISBN-10: 0670065161
  • ISBN-13: 978-0670065165
  • Product Dimensions: 16 x 3.3 x 23.6 cm
  • Shipping Weight: 658 g
  • Average Customer Review: 4.6 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #291,693 in Books (See Top 100 in Books)
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"MacroWikinomics takes the art of mass collaboration and breaks it down to a science with strategies for the rebuilding our institutions for this time of profound change." - Lazaro Campos, CEO, Swift

"The MacroWikinomics assertion that 'there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential." - Michael Dell, President and CEO, Dell inc.

"Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us—whether leaders of global institutions or individual citizens of the world—would be wise to follow their counsel as we attempt to mitigate the challenges and embrace the opportunities we collectively face." - Brian J. Dunn, CEO, Best Buy Co., Inc.

"MacroWikinomics connects the big picture of business, culture and society with what is really going on in the trenches of the new digital world. Don Tapscott and Anthony Williams re-affirm their authority by offering facts in the style of demographers and by storytelling in the manner of acute social observers. Leaders of the future must take their lessons on co-creation and authenticity to heart." - Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne

"When Tapscott and Williams released Wikinomics, it heralded a new era of collaboration —one that has had a profound impact on how business is done. Now with MacroWikinomics, they sow how business, government and civil society and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multi-polar world. Critical reading for those who want to help shape the new agenda." - Bill Green, Chairman and CEO, Accenture

"Macrowikinomics sets out comprehensively and holistically, what it will take to reset the post crisis world, harnessing the power of the Net and the NetGeneration." - Ian Hudson, President EMEA, Dupont

"Once again Don and Anthony nailed it. There is no better team to tell us what's coming next. This is a must read if you want to know how mass collaboration in a re-booted world will transform us." - Jeff Joerres, Chairman and CEO, ManPower

"Like Lewis and Clark for the digital age, Tapscott and Williams have explored the borders, boundaries and landscape of the new interdependent world. They are the cartographers of the 21st century and Macrowikinomics is a map for the transformational voyage we surely must take." - Kevin Kelly, CEO, Heidrick and Struggles

"A magnificent work, Tapscott and Williams guide us through the labyrinth of a new world where everything is being redesigned by collaboration on the Internet. MacroWikinomics follows the threads of collective intelligence as they reweave the fabric of our institutions." - Kevin Kimberlin, Chairman of Spencer Trask & Co

"A provocative and powerful series of ideas and case studies which challenge every leader to seize the opportunity to "make a difference." The fresh perspectives in Macrowikonomics should inspire all of us to collaborate in new ways to leverage talent and ideas from every corner of the world and develop new solutions to meet the challenges we are facing today." - Craig Mulhauser, CEO, Celestica

"A Masterpiece. An iconic & defining book for our time. Macrowikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Once again, Don and Anthony prove that in the new global economy it's much better to throw ideas than to throw elbows. Take heart and take heed, technology has shrunk the world so we can grow it anew. And the seeds are all in here." - Mark Parker, CEO, Nike Inc.

"Tapscott and Williams have crafted a blueprint to a better world for our children. Macrowikinomics defines the agenda for systemic change we need, and ignore at our peril." - Kal Patel, Executive Vice President, Best Buy

"Majestic—breathtaking in its breadth, coverage, and richness of detail. Don and Anthony have taken the trends of collaboration, openness, sharing, integrity and interdependence, and placed them in pragmatic real-life contexts across a plethora of spheres covering government and citizenship, healthcare, education, transportation, media and banking. Thoroughly recommended for anyone who's interested in seeing how the world is changing." - JP Rangaswami, Chief Scientist, BT Group PLC

"Tapscott and Anthony Williams' insights about the power of collaborative innovation and open systems, and their call to 'reboot' our institutions—usiness, education, media, government—hasn't come a minute too soon. Macrowikinomics inspires by chronicling these pathbreaking developments and pointing the way forward for all of us." - Eric Schmidt, CEO Google

"A rich and expansive guide to not only adapting to but also mastering our digital future. A must read for any decision maker!" - Klaus Scwabb, Founder and Executive Chairman, World Economic Forum

"MacroWikinomics underscores the critical importance of transparency, participation and collaboration among business, government and citizens in addressing global challenges like corruption." - Nancy Zucker Boswell, Managing Director, Transparency International

About the Author

Don Tapscott, one of the world's leading authorities on business strategy, is Chairman of nGenera Insight. He was founder and chairman of the international think tank New Paradigm before its acquisition by nGenera. Don is an internationally sought writer, consultant and speaker on business strategy and organizational transformation. He has given more than 400 keynotes speeches and presentations over the past five years. His clients include top executives of many of the world's largest corporations and government leaders from many countries. The Washington Technology Report called him one of the most influential media authorities since Marshall McLuhan. Don is the author of thirteen widely read books about information technology in business and society, with his fourteenth book MacroWikinomics: Rebooting Business and the World, co-authored by Anthony D. Williams, due to be released in September 2010. MacroWikinomics is the follow up to Wikinomics: How Mass Collaboration Changes Everything (2006) co-authored by Anthony D. Williams. Wikinomics was an international bestseller, #1 on the 2007 management book charts, and on The New York Times and BusinessWeek bestseller lists. Translated into 20 languages, Wikinomics was a finalist for the prestigious Financial Times/Goldman Sachs Best Business Book Award and was chosen as one of the best books of the year by a number of publications, including The Economist. Don's other well-known books include: Paradigm Shift: The New Promise of Information Technology (1992); The Digital Economy: Promise and Peril in the Age of Networked Intelligence (1995); Growing Up Digital (1998); Digital Capital: Harnessing the Power of Business Webs (2000); The Naked Corporation: How the Age of Transparency Will Revolutionize Business (2003) and Grown Up Digital (2008). Don is a frequent writer for the Huffington Post, The Wall Street Journal, New York Times, Forbes, Business 2.0, The Financial Times, USA Today, and BusinessWeek, and has been interviewed and quoted widely in the broadcast media including CNN, NBC, CBS, NPR, and the BBC. Don is Adjunct Professor of Management, Joseph L. Rotman School of Management, University of Toronto. He holds a B.Sc. in Psychology and Statistics, an M.Ed. specializing in Research Methodology, and three Doctor of Laws (Hon) granted from the University of Alberta in 2001, Trent University in 2006 and McMaster University in 2010. He is involved extensively in the transformation of education, working with many universities, school boards and Educational Secretaries and Ministers around the world. He is also working with government leaders around the world to reinvent government for the digital era and strengthen democratic institutions. He is a Fellow of the World Economic Forum. Deeply committed to the issue of mental health, Mr. Tapscott is a former member of the Board of Trustees at the Clarke Institute of Psychiatry and was Chair of the Centered on Hope Campaign for the Center for Addiction and Mental Health Foundation. He is a founding member and a member of the committee of Advisers of the Business & Economic Roundtable on Addiction & Mental Health. He and his wife, Ana P. Lopes, are the benefactors of the Tapscott Chair in Schizophrenia Studies at the University of Toronto. He was Chair of the 1999-2001 Trent University Beyond Our Walls Capital Fundraising Campaign.

Anthony Williams is the co-author of the international bestseller Wikinomics and the much-anticipated follow-up Macrowikinomics: Rebooting Business and the World. He is currently a visiting fellow with the Munk School of Global Affairs at the University of Toronto and a senior fellow for innovation with the Lisbon Council in Brussels. Among other appointments, Anthony is also an advisor to GovLoop, the world’s largest social network for government innovators, and a founding fellow of the OpenForum Academy, a global research initiative focused on understanding the impact of open standards and open source on business and society. Anthony’s work has been featured in publications such as BusinessWeek, Harvard Business Review, the Huffington Post, the Globe and Mail and the Times of India. He holds a Masters in Research in Political Science (with distinction) from the London School of Economics.

Customer Reviews

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Top Customer Reviews

By Ian Robertson TOP 500 REVIEWER on Jan. 26 2011
Format: Hardcover
Forward thinking authors Tapscott and Williams take readers on a world tour of events, innovations and changes inspired by our newly interconnected lives. Some of the examples will be familiar (e.g. most of the media ones), others will have readers scurrying to the internet to learn more, and all are used to paint an optimistic view of the future. The book's charm and its weakness is that the authors are unabashed cheerleaders for the potential unleashed by the internet, and their prognostications are as much based on hope as on analysis. Fortunately, readers could ask for no better guides than Tapscott and Williams. A quick, easy, edifying and thought provoking read, with only a slight reality check in the last dozen pages with respect to the potentially negative aspects of connectivity.

The book starts with 'five principals for the age of networked intelligence': collaboration, openness, sharing, integrity, and interdependence, and uses those as a base to examine the changes they have brought and might further bring to media, science, health care, government, climate change, and finance. The book is strong as a whole, but suffers from three weaknesses.

First, some of the conclusions are curious, for example newspapers' demise are deemed inevitable because news has become a commodity and distribution is no longer relevant. This may be true, but music companies' - who face very similar issues - are singled out for a different fate in that they merely need to adapt to on-line streaming to face their challenges. The authors seem to miss the possibility of artists connecting directly with their audience via the internet, bypassing music companies' distribution platforms altogether.
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Format: Paperback
Continuing to play the role of innovative thinkers and visionaries in their latest book, Tapscott and Williams believe that America must adopt a more collaborative approach to resolving its deepening economic crisis. This study is a very astute and intelligent attempt at showing how trust can be restored on many different fronts when people come together on a large scale with a common purpose of sharing big ideas for the benefit of all. The qualities to make this ideal world happen are found in our ability to allow new ideas to surface to challenge Corporate America's grip on things. By encouraging the `little guys' to form networks through the Internet for the purpose of exchanging information, new companies are emerging that produce more efficient forms of energy, cheaper forms of communication, and more reliable services. The planet's problems are too great to be left in the hands of corporate moguls who have a blighted history of getting it wrong more times than not. To prove the point that this vision is not just a lot of pie-in-the-sky, Tapscott and Williams look at a number of fields where future intellectual collaboration is critical for the effective harnessing of knowledge in the pursuit of economic development that benefits more than just the few. Healthcare, education, finance, government regulatory control, globalization, patents, intellectual property, mass media, and entertainment are all areas that are slowly yielding to the power of the Internet to bring people together in the hopes of shaping a better world. This book is full of illustrations as to how people are already starting to become better watchdogs of government and industry, how news can be more easily accessed, and how individuals are becoming more aware of rights and responsibilities.Read more ›
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Format: Hardcover
Having read a few of Tapscott's earlier works, I already had a good sense of his views on collaboration. With Macrowikinomics, Tapscott and Williams they take their research to another level and their reader on a journey of the possible based on their observations of emerging practice. Few works of non-fiction have the boldness to outline how to take on the world's most significant challenges alongside an able examination of nascent business models. The authors set up a casual but informed tone that I found very readable, and this narrative voice led to a deeper connection to many of those interviewed that one doesn't always find in business or economic books.
To be clear, I found Macrowikinomics ambitious but that was not necessarily a bad thing. A thoughtful examination of the potential upside and downside to collaborative models and how they can integrate with the expectations of an increasingly powerful demographic could be viewed as very useful to those of us learning how to lead in a new era. In fact, I found myself constantly making notes of passages that contained opportunities for clients of mine. As such, I have already recommended the book to several people I work with as well as younger people I have been mentoring. It was worth my time for many reasons; prime among them is that I need to think more carefully about how to harness the possibility instead of resisting the changes underway.
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Format: Hardcover
There was an important technological leap since Internet emerged, particularly from 2000
on. Specialists and critics have been written and studied the impact that the Web has on
technology policies, how to implement them and the influence they have in different areas of

Books about the Web has explored different themes: the regulation of cyberspace and the
control of Internet, intellectual property, digital revolution, the future of blogs, etc.
Authors like Don Tapscott and Anthony D. Williams made a wonderful research in Macrowikinomics - the enormous power of social networks. In this book,we found similarities with elements of the
Cultural Theory of risk, like menaces to the global world. Some of these elements are: hazards
(on global warming), vulnerabilities (regarding educational structures and socioeconomic
differences), uncertainties (about political action).

Macrowikinomics is based on the Wikipedia model, hence the name of the book, and free
software communities. The authors advocate an economic model based on the following
principles: cooperation, transparency, participation, integrity and interdependence, which are
supported by the mass collaboration that occurs in social networks.

Macrowikinomics argues that mass collaboration and exchange of ideas can positively
transform the "risk society." This mass collaboration could prevent to avoid damage to large
parts of the humanity, such as sudden disasters or catastrophes built over time and associated
with old economic models. The Web is presented as an invaluable reference for information.
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