"So what are these few words? A jacket blurb? An insightful observation? A pithy quote, mayhap? A bon mot? It's advertising. Isn't everything?"
--Martin Mull, actor/painter
For close to eighty years, The Art Directors Club has been publishing its internationally renowned Art Director's Annual. Now with Mad Ave: Award-Winning Advertising of the 20th Century, The Art Director's Club presents a curated compendium of the most inspired work in advertising, from the traditional format of print ads to television commercial storyboards.
Leading us decade by decade, the book presents a whirlwind tour of advertising as it has evolved throughout the years: from the graphics of Chesterfield cigarettes in the 1920s, Coca-Cola in the 1940s, and the Volkswagen bug in the 1960s, to contemporary campaigns with slogans that have taken hold of modern popular culture: "Just Do It," "Got Milk?," "Think Different," and more.
Accompanying the most memorable graphics of each era is commentary by several of the advertising world's most recognized writers and art directors. Featuring a wealth of extraordinary images culled from the unparalleled archives of The Art Directors Club, this volume is the first comprehensive survey of the subject.
Founded in 1920, The Art Directors Club publishes the Art Directors Annual, the best-known reference of its kind, and presents the Art Directors Annual Exhibition every spring in New York.
Contributors include: Arnie Arlow, formerly of TBWA and Margeotes, Fertitta and Partners Allan Beaver, Beaver Reitzfeld Jay Chiat, Chiat Day Lee Clow, TBWA/Chiat Day Jerry Della Femina, Della Femina/Jeary and Partners Lou Dorfsman, Museum of Television and Radio Steve Frankfurt, Nuforia, Inc. and The Wolf Group Bob Giraldi, Giraldi Suarez Productions Roy Grace, Grace and Rothschild Steven Heller, New York Times Book Review and the AIGA Journal of Graphic Design Caroline R. Jones, Caroline Jones Incorporated Richard Kirshenbaum, Kirshenbaum, Bond & Partners Shelly Lazarus, Ogilvy & Mather George Lois, Lois/USA Jean Marcellino, formerly of Lord Geller Federico Einstein, J. Walter Thompson, Wells Rich Greene, and Young & Rubicam Ed McCabe, Scali, McCabe, Sloves, Inc. Bill Oberlander, Kirshenbaum, Bond & Partners Jay Schulberg, Bozell Worldwide Karl Steinbrenner, Steinbrenner & Co.