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Mad Like Tesla: Underdog Inventors and their Relentless Pursuit of Clean Energy Paperback – Sep 1 2011

7 customer reviews

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Product Details

  • Paperback: 256 pages
  • Publisher: ECW Press (Sept. 1 2011)
  • Language: English
  • ISBN-10: 1770410082
  • ISBN-13: 978-1770410084
  • Product Dimensions: 14.1 x 1.5 x 21.7 cm
  • Shipping Weight: 340 g
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #215,224 in Books (See Top 100 in Books)
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Product Description


"Mad Like Tesla is easy to get through, even for readers with only a basic knowledge of energy issues. Hamilton makes complex technologies comprehensible. . . . this book's strong appeal should transcend all borders." —Library Journal (July 1, 2011)

"Hamilton's vivid portrait of some of the people touting new technologies offers insight into why they've had trouble finding mainstream acceptance." —Publishers Weekly (July 18, 2011)

"Canadian science writer Tyler Hamilton has given the scientific community working on renewable energy solutions a public relations boost with his illuminating and important book, Mad Like Tesla: Underdog Inventors and Their Relentless Pursuit of Clean Energy." —New York Journal of Books (September 1, 2011)

"From the spellbinding introduction, this one had me." —Seth Godin, entrepreneur, author, Tribes and We Are All Weird

"Each case examined [in Mad Like Tesla] is engaging, and each would-be game-changing technology is intriguing, so it's easy enough to get caught up in the often whimsical nature of the inventors' visions and follow Hamilton along on the ride." —Canadian Geographic (May 2012)

About the Author

Tyler Hamilton is an author, adjunct professor, and award-winning energy and technology writer for the Toronto Star, where for six years he has been one of Canada’s leading voices on green technology issues and trends through his weekly column and associated blog,

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Customer Reviews

4.3 out of 5 stars
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Most helpful customer reviews

Format: Paperback
The detailed and personal stories that Hamilton tells provide an exciting look at emerging energy technologies from the rare perspective of a hopeful pragmatist...

We all know that the world is shaped by both incremental steps and disruptive leaps, especially the high-stakes world of green energy innovation. So, why are the stories of true disruptive innovators so hard to hear for those in the business? Hamilton answers this question through the rare and valuable perspective of a hopeful pragmatist. As a journalist with a substantial tenure in clean energy reporting, he gives us a clear view of the technical, psychological, and economic complexities involved in bringing a game changer to market. But as an environmentalist and loving father invested in his daughters' futures, he reveals to us glimpses of the visions that underdog inventors see so clearly; visions that drive them to persist against incredible odds.

Highly recommended.
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4 of 5 people found the following review helpful By Eric Nicolas Morgan on Sept. 7 2011
Format: Paperback
This is an excellent book for anyone interested in alternative energy. Tyler lays out several "next gen" energy technologies being pushed by people who might be mad geniuses, or else just a little mad. For each, he gives you an excellent primer on the topic at hand (fusion power, orbiting solar power etc), profiles the person developing the technology and delves into the technology itself. It's a subject that could end up dry and dull, or else too superficial to be of any use in the hands of many authors, but after years as a technology journalist, Tyler clearly knows how to give you the details, tell you the story behind the technology and keep it all interesting.
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Format: Paperback
This is an excellent book to get a brief idea of the exciting possibilities in the future of clean technologies. The book discusses different startups in a storylike format which is enjoyable and at the same time quite informative. Also, I liked that the author showed his clear enthusiasm for these potential breakthroughs while at the same time keeping a realistic expectation and understanding of the plethora of difficulties still facing these technologies. I highly recommend to those who are interested in learning about new technologies and who care about building a future sustainable and green economy.
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Format: Paperback
Tyler has done a thorough job with his research on alternative energy inventors. He uses relatable metaphors to make the book informative and appealing to people who are interested in learning more about clean energy. I follow his blog and have been reading Tyler's articles regularly. He never ceases to amaze me!! I highly recommend this book to all!
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