I'm a devoted viewer of this show and was thrilled to own this first season DVD compilation. It depicts the world of pampered ad execs at a high-profile Manhattan firm in 1961 where cocktails flow before noon and sexual harrassment is the norm. Creator Matt Weiner is a stickler for period accuracy, so everything from the fashions to the breadbox on the kitchen counter reflect the late 50's/early 60's mileu. Smart writing and multi-dimentional characters also sets this show apart. I'm always riveted as endings are rarely predictable - often shocking, sometimes poignant and always original. Main character Don Draper is the gorgeous ad exec who all perceive as the confident and unflappable creative head at Sterling Cooper. We discover, however, that he's a complex protagonist whose troubled childhood haunts him and influences his many secrets and deceits. One of his secrets is pivotal and keeps the viewer completely engaged. But despite his mistakes and flaws, the writers have created a protagonist who is inately humane. The other characters are deliciously complex as well and not what they appear to be....Can't say enough about this show. It's simply brilliant.