Review
"This book fills a considerable gap by providing a thorough, engaging and readable account of the skills and knowledge needed by periodical journalists, and it should become essential reading for all who wish to enter this dynamic sector of the profession."
-Rod Allen, Head of Department of Journalism, City University, London
Product Description
Tracing the development of magazine publishing, McKay explores the business of magazines and the role of the magazine journalist. With the inclusion of specialist chapters on topics such as electronic publishing, she outlines the skills involved for these careers, looks at a range of feature writing and includes a discussion on "new journalism" and the status of reportage.