In this new edition, Dillman introduces a new paradigm called "Tailored Design," which expands TDM to account for-and take advantage of-innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed-mode considerations; the increasing acceptance of self-administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Topics covered include:
Praise for the previous edition . . .
"Required reading for anyone who wants to diversify research procedures."
"An excellent reference tool and valuable addition to any serious practitioner's library."
-Public Relations Journal
"The book is packed with practical suggestions that cover each task in designing andimplementing a survey."
This is a good book, but it doesn't offer much help picking an Internet survey tool, and there are a lot of choose from: perseus.com, raosoft.com, inquisite.com, scantron.com. Read morePublished on Feb. 27 2001
More and more social surveys are being carried out online. This book offers a helpful guide to communication scholars on how to design and implement Internet surveys. Read morePublished on April 21 2000 by Rey Rosales