In this new edition, Dillman introduces a new paradigm called "Tailored Design," which expands TDM to account for-and take advantage of-innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed-mode considerations; the increasing acceptance of self-administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Topics covered include:
- Writing Questions and Constructing the Questionnaire
- Mixed-Mode Surveys
- Personal Delivery of Questionnaires
- Surveying When Speed Is Critical
- Government Surveys of Households and Individuals
- Business Surveys
- Internet and Interactive Voice Response Systems
- Questionnaires That Can Be Scanned and Imaged
Praise for the previous edition . . .
"Required reading for anyone who wants to diversify research procedures."
"An excellent reference tool and valuable addition to any serious practitioner's library."
-Public Relations Journal
"The book is packed with practical suggestions that cover each task in designing andimplementing a survey."