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Make Money Online: Roadmap of a Dot Com Mogul [Paperback]

John Chow , Michael Kwan
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

May 1 2010

Blogs.

They may have once been the realm of personal online diaries, but blogs have quickly become just as legitimate and influential as mainstream newspapers and magazines. Did you know that you can make a very healthy income from blogging? Do you want to make five figures every month? I can show you how.

My name is John Chow and my personal blog consistently makes over $40,000 a month. In this book, I describe exactly how I went from earning $0 to over $40,000 a month from just a couple of hours each day. I'll walk you through the process, step by step, uncovering all the secrets that other pro bloggers are too afraid to tell you.

What are you waiting for? Get out of the rat race and into the blogosphere!


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Book Description

Blogs.

They may have once been the realm of personal online diaries, but blogs have quickly become just as legitimate and influential as mainstream newspapers and magazines. Did you know that you can make a very healthy income from blogging? Do you want to make five figures every month? I can show you how.

My name is John Chow and my personal blog consistently makes over $40,000 a month. In this book, I describe exactly how I went from earning $0 to over $40,000 a month from just a couple of hours each day. I'll walk you through the process, step by step, uncovering all the secrets that other pro bloggers are too afraid to tell you.

What are you waiting for? Get out of the rat race and into the blogosphere!

About the Author

John Chow is a dot-com mogul from Richmond, British Columbia, Canada.  He started out as a partner in a local Richmond printing company before he figured it was time to move on to greener pastures.  In April 1999, he decided to launch the TechZone (http:// www.thetechzone.com), a website that has become one of the largest hardware tech sites on the Internet.  The site has over ten thousand pages of quality content and gets over two hundred thousand page views per day.  The self-proclaimed "root of all evil" shares his many techniques to make money online through John Chow Dot Com (http://www. johnchow.com).  John Chow has been featured in such publications as The Vancouver Sun, the Globe and Mail, Entrepreneur Magazine, Ming Pao Magazine, and BC Business Magazine.


Michael Kwan is a freelance writer based out of Vancouver, British Columbia, Canada.  He graduated with honors from the University of British Columbia with a degree in Psychology and English Literature.  During that time, he worked as a contributing writer and co-editor for Arts@Work, the official newsletter of the UBC Arts Co-op Program.  Today, Michael's freelance work is mostly found online with a focus on professional blogging and technology reviews.  His writing has been featured on such popular websites as Mobile Magazine (http:// mobilemag.com) and Hadouken Online (http://www.hadoukenonline. com).  Michael also maintains his own blog, Beyond the Rhetoric (http:// btr.michaelkwan.com), where he writes about personal development and freelance writing, as well as other topics of the day.

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1 of 1 people found the following review helpful
5.0 out of 5 stars Do as I say, not as I do. June 1 2010
Format:Paperback
I've been reading and learning from John Chow for many years. I've also had the pleasure of meeting him on various occasions, getting better insight into who he is as a person.

On the web, he's the no-holds-barred money man John Chow Dot Com, but the man behind that man is someone of charity and the willingness to help others.

I've read [...] since his very early posts, but in the book I learned more about how John began his career as a guy who makes money online. It's a trial-and-error story that may sound familiar to those who are self-taught and learn by doing, but where he took it is truly amazing.

I often recommend parts of John's site for education on blogging principles, ad revenue ideas and to see how he does it himself (rather than how he tells you to do it).

Many are critical of John's success and methods of achieving it, but I always point out that paying attention to what he does is much more important than many of the things he says. While they are often the same thing, sometimes they are not and there is much to be learned from that.

He has been consistently making money through major downturns in the economy, and it really does begin with the advice given in his book. It touches upon the motivation required (do it now), the technical skills (how to setup Wordpress, for instance) to the strategies he and others have used to generate traffic, readership and revenue.

It's a well-organized (thanks to Mr. Kwan!) and easy to understand guide on how to get started with blogging. While much of the information is available on John's site itself, you'd be hard pressed to put it together in a format that works as well as this book.
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Amazon.com: 4.5 out of 5 stars  23 reviews
16 of 17 people found the following review helpful
3.0 out of 5 stars Not too good Sept. 20 2010
By GetBeethoven - Published on Amazon.com
Format:Paperback|Verified Purchase
This isn't a bad book if you're a newbee, but for those who have any clue about blogging and/or affiliate marketing, you can take a pass on this book as most of its content can be gleaned with a few Google searches.
9 of 9 people found the following review helpful
5.0 out of 5 stars A Solid Roadmap for Beginning and Struggling Bloggers June 13 2010
By Deborah A. Woehr - Published on Amazon.com
Format:Paperback|Verified Purchase
If it weren't for my familiarity with John Chow, I might have passed on this book based on my skepticism of the "make money online" theme of the title. Although you can download the ebook for free from his site, I was impressed by the comments on his blog and the reviews here that I decided to give the paperback a chance. This has become one of my top books of 2010.

I've been blogging since 2004, with modest success. While I knew quite a bit about blogging and WordPress, I managed to pick up some tips and tricks in the first six chapters. Chapter 7 covered what I felt that I needed help the most - how to write online content that attracts and keeps readers. I also learned a lot from Chapters 8 through 13 and will refer to them once I nail down the principles in the seventh chapter.

This book is such an easy read that I plowed through it this morning, highlighting almost every page. If you have just launched blog (or are planning to) and want a solid blueprint on how to make it successful, Make Money Online is a must-read. If you've been blogging for 6+ months and find yourself struggling to build your readership and/or earn a full-time living, Make Money Online is a must-read.
6 of 6 people found the following review helpful
5.0 out of 5 stars A Refresher Course that was much needed! May 21 2010
By L. Falcon - Published on Amazon.com
Format:Paperback|Verified Purchase
I've been a reader of John Chow since 2007 so of course I'd buy his book. If you are fairly new to the whole "make money online" scene, then this book is going to be extremely beneficial to you. With each chapter, you are basically getting step by step instructions on how to start out the right way. If you are seasoned, then you will still benefit from the book. Even though I already knew much of the information through chapter 8...I still read it word by word. It was refreshing to just go back over the basics of things and remind myself of a few things I have forgotten along the way. After chapter 8, specifically the promotion and seo pages, I found many useful tips. Things that I had forgotten about and things that I never thought of. Chapter 10, optimizing google adsense was an eye opener for me. I realized that I hadn't done quite a few things mentioned in the book and even though I make a decent amount, I could be making more had I implemented these ideas. Chapter 10 and on was fabulous! Informative and helpful! And there's even a surprise at the end.......

I would love to give more detail but then I'd give things away. It's a great read from a man who's been there, done that and you'd be wise to follow his advice. I absolutely recommend it.
6 of 7 people found the following review helpful
4.0 out of 5 stars John is serious when he says he makes money online. July 9 2010
By Thu Nguyen - Published on Amazon.com
Format:Paperback|Verified Purchase
I must note this book is geared towards blogging so if you're interested in that, that's what you'll find John go into depth here. Coauthored with Michael Kwan, John Chow released this physical copy as a more organized version of his 2007 ebook which is FREE for visitors to his blog at [...]

There are subtle differences though.

- it's more professional in tone, so you won't hear John the internet marketer but the educator
- it's autobiographical whereas the ebook consisted more of lists
- there are updated strategies
- there aren't any illustrations
- goes into details about off-line strategies for promoting your online efforts
- goes more into branding which the ebook didn't cover
- no mention of affiliate marketing
- talks about setting up private ad sales in depth

The sections above alone makes the book worth the purchase. It's John's system from one viewpoint. While I found the branding chapter valuable alone, the way Michael has put together this version together takes you from 0 to know. You're led step-by-step through the ropes of online blogging for profit. The rest will need your actionable sweat.
5 of 6 people found the following review helpful
5.0 out of 5 stars Get Money, Get Paid May 29 2010
By Rodney Knight - Published on Amazon.com
Format:Paperback
As an entrepreneur and avid follower of John Chow, I knew I wanted to read his book when it was released a few weeks ago. I had read his free eBook and wondered if it would be the same recycled content in print version. I'm glad to report that it isn't.

John and I have a lot in common. We both got our start online around the same time by creating websites to show off our custom built computers. John went on to find huge success with his site before shifting gears and morphing into a blogging icon. I shadowed John and built a successful tech site that I still run today. I even created and authored a self-titled blog just like John. The stark difference between us is that he found great success with his blog and mine ultimately failed for many of the reasons he lists in his book. Had I known then what I know now after reading this book, I certainly would have taken a different approach with my blog from the beginning and odds are, it would be making more money than ever.

In addition to just blogging, this book offers a lot of good general information on writing as well as networking and marketing. The two latter categories are just as, if not more important than writing skills. John details how to set up a Wordpress blog, which plug-ins to install and how to monetize your blog using several different revenue streams. Once you start making money, you can use techniques discussed in the book to optimize you advertising for maximum revenue.

The book isn't limited to the Internet, however. John discusses several offline methods that you can use to promote your blog in the real-world. One key to a successful blog is using every tool available to you.

Some of the information in the book may seem like common sense but speaking as a failed blogger, methods and techniques only seem obvious once you know the proper way to do something.

John continues to be an inspiration and fuels the entrepreneurial fire within me. In fact, I registered a new domain name while reading the book and plan to get started on this new project very soon. If he can do it, why can't anyone else?

If you are new to blogging or just want to make a little extra money with a blog you already run, I would certainly recommend you give Make Money Online a read.
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