As an entrepreneur and avid follower of John Chow, I knew I wanted to read his book when it was released a few weeks ago. I had read his free eBook and wondered if it would be the same recycled content in print version. I'm glad to report that it isn't.
John and I have a lot in common. We both got our start online around the same time by creating websites to show off our custom built computers. John went on to find huge success with his site before shifting gears and morphing into a blogging icon. I shadowed John and built a successful tech site that I still run today. I even created and authored a self-titled blog just like John. The stark difference between us is that he found great success with his blog and mine ultimately failed for many of the reasons he lists in his book. Had I known then what I know now after reading this book, I certainly would have taken a different approach with my blog from the beginning and odds are, it would be making more money than ever.
In addition to just blogging, this book offers a lot of good general information on writing as well as networking and marketing. The two latter categories are just as, if not more important than writing skills. John details how to set up a Wordpress blog, which plug-ins to install and how to monetize your blog using several different revenue streams. Once you start making money, you can use techniques discussed in the book to optimize you advertising for maximum revenue.
The book isn't limited to the Internet, however. John discusses several offline methods that you can use to promote your blog in the real-world. One key to a successful blog is using every tool available to you.
Some of the information in the book may seem like common sense but speaking as a failed blogger, methods and techniques only seem obvious once you know the proper way to do something.
John continues to be an inspiration and fuels the entrepreneurial fire within me. In fact, I registered a new domain name while reading the book and plan to get started on this new project very soon. If he can do it, why can't anyone else?
If you are new to blogging or just want to make a little extra money with a blog you already run, I would certainly recommend you give Make Money Online a read.