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Make Money with your Digital Photography [Paperback]

Erin Manning

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Book Description

May 3 2011
Learn to find the opportunities and make money with your digital camera

Most digital photo buffs have thought about turning their hobby into a side business, but building a successful business takes more than passion and photographic skill. Erin Manning knows how, and she shares her expertise in this nuts-and-bolts guide.

Manning, host of the DIY Network’s The Whole Picture, shows you how to identify and act on opportunities, make a business plan, and manage your business from day to day. Make Money with Your Digital Photography is also full of tips to help you improve your product.

  • Shows how to find opportunities to get paid for your photography and how to follow up on them
  • Helps photographers identify and prepare for pitfalls and problems they may confront
  • Packed with advice from the author's own experience in starting and building her own photography business
  • Explores popular genres, including wedding photography, shooting children's sports, and taking family portraits
  • Includes tips and tricks for improving your photos
  • Written by a successful photographer and host of DIY Network’s The Whole Picture

If you've considered turning your digital photography hobby into a money-making venture, Make Money with Your Digital Photography shows you how to get there.

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Product Description


'... useful business tips on managing cash flow...copyrighting...setting up a business...exploring the various avenues for earning a living from taking pictures.' (Digital Photography Enthusiast, July 2011). '...the book is for active readers: read, think, do... very professional, has a good layout...and is full of good energy.' (, July 2011).

From the Back Cover

Here's how to make money doing something you love

Digital photography has you hooked. And you're pretty good at it. If you want to turn that hobby into a moneymaking venture, here's the advice you need from someone who's done it. With input from other professional photographers and specialists, Erin Manning presents a smorgasbord of ideas for generating cash from your photography, plus the nuts and bolts of marketing yourself, managing your money, protecting your work, and staying legal. Ask yourself. . .

What do I enjoy?

  • Assess your interests, skills, personality, and comfort zone

What do I need?

  • Learn about camera equipment and software

What shall I shoot?

  • Explore specialties: portraits, sports, weddings, products, food, and travel

Who'll buy my stuff?

  • Discover consumers and businesses who buy what you shoot

How should I market it?

  • Learn to research your market, develop your brand, and market effectively

How do I run a business?

  • Develop a business plan, register your name, copyright your work, set prices, and manage your cash flow

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews on (beta) 3.9 out of 5 stars  8 reviews
8 of 8 people found the following review helpful
4.0 out of 5 stars Better title: find people who want to have their pictures taken and take their pictures Sept. 13 2011
By Patricia Tryon - Published on
Format:Kindle Edition|Verified Purchase
I'm in two minds about this book. First off, the title misleads a little. This is a book not about making money with your digital photography, which I think implies marketing your existing work. Rather, it is about positioning yourself as a digital photographer of portraits, sports, weddings and other events or in genres such as food and travel photography. There is a bare glance at marketing fine art photography.

Manning does a good job of presenting basic information for those just getting started in photography: for example, people who might not know what a memory card looks like. But she also includes less basic tips and there are interviews in each category she covers with people who have established niches for themselves..

The title that I think would have more honestly represented the content would be, "Make Money _as_ a Digital Photographer". If pressed to give a few word summary, I'd say this is about deciding whether photography as a vocation, full or part time, is right for you. I bought the book expecting to get some fresh ideas about marketing work I already have and didn't find what i was looking for.

This isn't a bad book, at all. I learned from it. It just isn't what I expected. That's why I deducted a star.
6 of 6 people found the following review helpful
5.0 out of 5 stars Everything but the business plan June 29 2011
By G. Wyatt - Published on
Format:Paperback|Verified Purchase
I've recommended this book to a lot of people so far, including my father-in-law. He's been shooting pictures of the local sports teams for a few years now, and he keeps giving his services away! Now the coaches are calling him up to see if he can cover their games, the players want glossy 8x10s for their scouting letters, and even the local paper is printing his work. It's got to end. He spending a majority of his time either taking the pictures or Photoshopping them, all without pay. I thought he was retired! This book has set him straight and helped him put a price tag on his hard work, just as it helped me and everyone else I've recommended this book to.
5 of 5 people found the following review helpful
5.0 out of 5 stars A Good Place to Start June 24 2011
By Books and Chocolate - Published on
Professional photographer Erin Manning, host of the DIY Network program The Whole Picture, shares her expertise to help digital photographers turn their hobby into a business. The book covers topics such as how to identify and act upon opportunities, creating a business plan, managing the business, and many tips on how to improve one's photography.

I especially appreciated the first chapter entitled Personal Discovery, which helps the reader evaluate personal interests, discover one's niche, and gives suggestions for improving one's expertise through classes and photo groups. Other chapters cover the topics of equipment, specific types of photography such as portraits, sports, weddings, food and product photography, and travel; business and marketing information, and tips for enhancing photos using photo software. The chapter on marketing gives tips for how to research a market, develop a brand, and market effectively. There is good basic information on developing a business plan, how to copyright one's work, and setting prices.

While this book doesn't cover every detail one needs to know about starting and running a business, it is a good place to start for the basics and what one needs to consider as it pertains to photography. I think anyone who enjoys digital photography as a hobby and has considered turning it into something profitable will benefit from the information and the author's personal experiences as a photographer and businesswoman.
1 of 1 people found the following review helpful
4.0 out of 5 stars a Must Read for those considering a photography business, not a photography marketing book Nov. 30 2013
By Jeri - Published on
If you are really newer to the idea of starting a photography business, this is a great book chock full of ideas that you'll need to consider and address. However, if you are already serious and are at the point of trying to MARKET your photos, this is not the ideal book (and I have yet to find that ideal book on photography marketing...)

Make Money with your Digital Photography is a book you'll want to peruse if you have been doing pro bono work, in particular, and now you're ready to start drawing an income from your skill, gear and invaluable time and effort put forth.
3 of 4 people found the following review helpful
1.0 out of 5 stars Misleading Title Dec 20 2012
By Sandi W - Published on
I received this as a gift from a friend with good intentions, however the title is misleading. It should be titled "How to Start a Digital Photography Business" instead. The book is written for complete newbies that want to know what a (Canon) DSLR camera is and basics on how to use it, what a memory card looks like, what Social Media is, what a blog is, how to set up/use a website, how to pick a business name, how to set up your domain name, etc. If you've already started your business you likely already have a camera you like and have already covered 3/4 of the book. There is a section devoted to "figuring out your style" with Q&A's which is also something that should be determined before launching your business. The portion of "making money" is actually less than 1/4 of the book, and is quite basic. If renamed the book would hit a better target market, novices who are just starting out, and be worthy of more stars.

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