- Hardcover: 224 pages
- Publisher: Broadway; 1 edition (Dec 26 2000)
- Language: English
- ISBN-10: 0767904915
- ISBN-13: 978-0767904919
- Product Dimensions: 23.1 x 15.2 x 2.3 cm
- Shipping Weight: 476 g
- Average Customer Review: 4.8 out of 5 stars See all reviews (11 customer reviews)
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Amazon Bestsellers Rank:
#27,755 in Books (See Top 100 in Books)
- #14 in Books > Business & Investing > Women & Business
- #20 in Books > Nonfiction > Social Sciences > Sociology > Women
- #77 in Books > Reference > Careers > Guides
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Product Details |
Product Description
From Publishers Weekly
A marketing consultant for Web sites and television networks, Roffer applies the principles of brand-building to the popular self-help imperative to create a personal "mission statement" in this up-to-the minute career strategy guide. "Branding for people is about finding your 'big idea,' the core you, and putting it out in the universe to fulfill itself," she says, citing Oprah, Martha Stewart and Madonna as examples of women whose professional "brand name" is immediately recognizable and definable, and the cornerstone of their success. By breaking branding into eight steps (such as "dig deep to unearth who you are"; "go after your target audience with a vengeance"; and "recruit a squad of brand cheerleaders"), Roffer clearly guides her readers through the same process and exercises she uses in developing marketing identities for her clients. Whether a woman's goal is to scale the corporate ladder or to launch her own business, Roffer's lessons on developing a thick skin, creating a no-fear zone, handling professional jealousy ("never play the victim in business") and having a professional coach or mentor will resonate. Agent, Barbara Lowenstein. (Jan. 2)
Copyright 2000 Reed Business Information, Inc.
Copyright 2000 Reed Business Information, Inc.
Product Description
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace.
Do you ever go to work and think to yourself “there must be more?” Or feel that your true talents and abilities aren’t being utilized, or even recognized? Are you a freelancer or entrepreneur who isn’t sure how to rise to the top in today’s competitive environment? Wouldn’t it be empowering to be able to work in a field you feel passionately about and be successful and well paid?
In Make a Name for Yourself, Robin Fischer Roffer shows you how to develop a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and by learning how to use them in today’s marketplace. In short, you'll uncover a focused direction for your career that celebrates you.
In the information age, brand marketing — the process by which a product creates an emotional connection with its audience and sets itself apart from the crowd — is more important than ever. Roffer knows that branding isn’t just for big corporations or products like Nike, Coke, or Yahoo. She is not only a pioneer in this field, she has used brand marketing strategies to catapult her own career. In Make a Name for Yourself she shows you how you can brand your own unique traits and talents for career success and personal fulfillment. In a step-by-step program she covers:
* Unearthing your authentic self to develop a brand that reflects your natural talents, abilities, and passions
* Defining your long-term career goals and dreams
* Adapting and selling your brand to your target market
* Identifying and overcoming personal roadblocks
* Packaging yourself to reflect your chosen brand image
* Launching, maintaining, and building your brand
Inspiring case studies, analyses of well known brands, and thought-provoking exercises will help you create all the essential brand elements. And unlike other career advisors who simply push networking or other external tools, Roffer also offers methods for working on your inner self to overcome fears and decipher realities. Make a Name for Yourself is for anyone starting out in the workforce, beginning their own business, changing careers, or trying to make it in the corporate world.
Do you ever go to work and think to yourself “there must be more?” Or feel that your true talents and abilities aren’t being utilized, or even recognized? Are you a freelancer or entrepreneur who isn’t sure how to rise to the top in today’s competitive environment? Wouldn’t it be empowering to be able to work in a field you feel passionately about and be successful and well paid?
In Make a Name for Yourself, Robin Fischer Roffer shows you how to develop a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and by learning how to use them in today’s marketplace. In short, you'll uncover a focused direction for your career that celebrates you.
In the information age, brand marketing — the process by which a product creates an emotional connection with its audience and sets itself apart from the crowd — is more important than ever. Roffer knows that branding isn’t just for big corporations or products like Nike, Coke, or Yahoo. She is not only a pioneer in this field, she has used brand marketing strategies to catapult her own career. In Make a Name for Yourself she shows you how you can brand your own unique traits and talents for career success and personal fulfillment. In a step-by-step program she covers:
* Unearthing your authentic self to develop a brand that reflects your natural talents, abilities, and passions
* Defining your long-term career goals and dreams
* Adapting and selling your brand to your target market
* Identifying and overcoming personal roadblocks
* Packaging yourself to reflect your chosen brand image
* Launching, maintaining, and building your brand
Inspiring case studies, analyses of well known brands, and thought-provoking exercises will help you create all the essential brand elements. And unlike other career advisors who simply push networking or other external tools, Roffer also offers methods for working on your inner self to overcome fears and decipher realities. Make a Name for Yourself is for anyone starting out in the workforce, beginning their own business, changing careers, or trying to make it in the corporate world.
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I believe that we're here in the world for a purpose. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt
I believe that we're here in the world for a purpose. Read the first page
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Most helpful customer reviews
5.0 out of 5 stars
Worth its weight in gold!,
By
This review is from: Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success (Paperback)
I love this book. I couldn't read it fast enough the first time--it is well written, well organized, and easily understood. There are many useful examples of women who have successfully branded themselves using a variety of strategies. The 8 steps suggested by the author for defining your personal brand identity are within anyone's grasp. That's the beauty of the book--you don't need a big hunk of startup capital, you don't need a PhD, you don't need to aspire to a six figure income. Anyone can jump RIGHT IN and use the principles today. I have begun the process and find it very do-able even in the context of an insanely busy life. It is forcing me to think more clearly about my business goals and really define what I am offering to my customers. It is equally applicable to someone on a career path within a company as it is to a small business start-up like mine. Highly recommended...wish I could give it 25 stars. Amongst all the business books out there, this one provides the missing piece that can really help you differentiate what you offer to your employer or customer and maybe more importantly--the value or benefit THEY perceive will come from working with you.
4.0 out of 5 stars
Marketing YOU is a must in today's environment!,
By
This review is from: Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success (Paperback)
Any politician will tell you that success rests with public image and getting people talking about you, your business, or your product. But not everyone is comfortable with self-branding. So before you take a giant leap towards the front covers of "Time" and "Newsweek," your community newspaper - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, or live up to! Step ONE in the art of self-promotion is to do an honest self-assessment of who you are, what you have to say - and why anyone would want to listen to your story! Following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Self-promotion isn't bragging. It is a valuable business tool that career women must add to their strategies for success. (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")
5.0 out of 5 stars
Outstanding for any women in business!,
By A Customer
This review is from: Make a Name for Yourself: Eight Steps Every Woman Needs to Creae a Personal Brand Strategy for Success (Hardcover)
Tons of great information packed into one book. This one will definitely stay on the top shelf in my office. Lots of great how-to advice.
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