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How to Make People Like You in 90 Seconds or Less [Paperback]

Nicholas Boothman
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Product Description

From Amazon

The average person's attention span lasts about 30 seconds. That means first and immediate impressions count, and big. In this modern-day update of Dale Carnegie's classic How to Win Friends and Influence People, former fashion photographer Nicholas Boothman instructs you in how to mold those 30 seconds to your greatest advantage and connect with others at business and social functions.

Boothman, now a lecturer and licensed master practitioner of neurolinguistic programming (the art and science of how the brain affects human connections), says that the key to making others like you quickly lies in establishing a rapport: you have to find out what you have in common or, if you seemingly have nothing in common, purposely try to become like the other person for a short time. He then goes on to offer simple techniques for getting a rapport going: adopt a positive attitude; make sure your words, tone, and gestures are all saying the same thing; synchronize your attitude and body movements to those of another person's (which makes the person feel comfortable with you--although he or she may not know why); and ask lots of open-ended questions. Boothman also describes how to figure out a stranger's favored sense for receiving information about the world--some rely on visual cues, others on auditory or kinesthetic (touch) input--and use it to your best advantage.

If discovering how to connect with others is the secret to business and life success, as Boothman contends, then employing the strategies in this book will make you instantly likeable and give you a leg up on the competition. --Nancy Monson --This text refers to the Hardcover edition.

From Publishers Weekly

Blessed with an irresistible premise and title, this well-packaged self-help book draws its advice from neuro-linguistic programming and a study of interpersonal communication conducted by two UCLA doctors. While its clearly presented techniques may help readers clear communications hurdles in social and professional interactions, this upbeat volume will probably appeal most to readers interested in dating and nurturing romantic attachments. A former fashion photographer who gives "Positive Connection" seminars, Boothman breaks down the process of connecting with people into discrete stepsAmeeting, establishing rapport and opening up communicationAand provides simple examples, self-assessments, exercises and sample dialogue. He contends that a key to establishing rapport lies in synchronizing behavior or mimicking the other person's pose, facial expression, gestures, body language and tone of voice. According to the principles of neuro-linguistic programming, Boothman recommends categorizing people according to how they take in information (e.g., visually, aurally or by feel) and responding in kind. Though the book reads like an adapted seminar or puffed-up magazine article, Workman's ambitious promotional campaign and usual canny marketing may well make this little book one of the season's most popular impulse purchases. 20-city author tour.
Copyright 2000 Reed Business Information, Inc. --This text refers to the Hardcover edition.


“Dale Carnegie for a rushed era.” –John Tierney, The New York Times

“Nick Boothman is truly inspirational.” –Matthew Bishop, The Economist

“Nick Boothman’s brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you’ll be communicating like old, trusted friends.” –Marty Edelston, Publisher, Bottom Line/Personal

From the Inside Flap

Never again let shyness get in the way of an appointment or interview. Or leave the making of an important contact to chance. Or find yourself tongue-tied or distracted in social situations. The key, according to Nicholas Boothman and his plan for face-to-face communication, is simple the way to make a person like you is to make yourself be like that person, if only for the 90 seconds or less it takes to establish rapport.

Learn the power of a Really Useful Attitude, the secr4est of voice tone and body language, the difference between ýopening upO words and ýclosing downO words. And reinforcing all of these skills is knowing how to read another personís sensory preference most of us are Visual people, some are Kinesthetic and a few are Auditory. So when you say ýI see what you meanO to a Visual, youíre really speaking his or her language. And then youíre on your way.

From the Back Cover

How to make a great first impression, it's a constant problem and Nicholas Boothman has solved it simply enough for everyone to use in business and personal interactions. Horray! Horray!!! (Martin Edelston, Publisher, Bottom Line/Personal)

Boothman's clear, easy-to-follow instructions will help anyone ace a job or any other type of interview. (Rick Haskins, author of BRAND YOURSELF: HOW TO CREATE A UNIQUE IDENTITY FOR A BRILLIANT CAREER)

Whether selling, managing, job hunting, negotiating, pitching an idea, applying for law school, joining a new group or on your knees with a marriage proposal, the secret of success is based on connecting with other people. And the most powerful new idea for making connections is revealed, step by step, in Nicholas Boothman's breakthrough program of rapport by design. Easily learned, it will help you make the best of any relationship's most important moment: those first 90 seconds.

About the Author

Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less, learned how to establish instant rapport with strangers while working as a fashion and advertising photographer. A licensed Master Practitioner of Neuro-Linguistic Programming, he is a consultant to individuals, groups, and corporations who want to learn the communication skills needed to connect with others. He lives outside of Toronto.

Excerpt. © Reprinted by permission. All rights reserved.

Chapter 2: First Impressions

For the purposes of this book, there are three parts to connecting with other people: meeting, rapport and communicating. These three parts happen quickly and tend to overlap and blend into each other. Our goal is to make them as natural, fluid and easy as possible, and above all to make them enjoyable and rewarding.

Obviously, you begin the connecting process by meeting people. Sometimes you meet someone by chance-the woman on the train who turns out to share your passion for Bogart movies. And sometimes it's by choice-the man your cousin introduced you to because he loves Shakespeare, fine wines and bungee jumping, just like you.

If meeting is the physical coming together of two or more people, then communicating is what we do from the moment we are fully aware of another's presence. And between these two events-meeting and communicating-lies the 90-second land of rapport that links them together.

The Meeting

If you make the right impression during the the first three or four seconds of a new meeting, you create an awareness that you are sincere, safe and trustworthy and the opportunity to go further and create rapport will present itself.

The Greeting

We call the first few seconds of contact the "greeting." Greetings are broken into five parts: Open-Eye-Beam-Hi-Lean. These five actions comprise a welcoming program to carry out when meeting anyone for the first time.

Open. The first part of the greeting is to open your attitude and your body. For this to work successfully, you must have already decided on a positive attitude that's right for you. This is the time to really feel and be aware of it.

Check to see that your body language is open. If you have the right attitude, this open body language will take care of itself. Keep your heart aimed directly at the person you're meeting. Don't cover your heart with your hands or arms and, when possible, unbutton your jacket or coat.

Eye. The second part of the greeting involves your eyes. Be first with eye contact. Look this new person directly in the eye. Let your eyes reflect your positive attitude. To state the obvious: eye contact is real contact!

Beam. This part is closely related to eye contact. Beam! Be the first to smile. Let your smile reflect your attitude.

Now you've gained another person's attention, through your open body language, your eye contact and your beaming smile. What that person is picking up subconsciously is not some grinning, gawking fool (though you may briefly fear you look like one!) but someone who is completely sincere.

Hi! Whether it's "Hi!" or "Hello!" or even "Yo!" say it with pleasing tonality and add your own name ("Hi! I'm Naomi."). As with the smile and the eye contact, be the first to say your name. It is at this point, and in only a few moments, that you can gather tons of free information about the person you're meeting-information you can use later in conversation.

Take the lead. Put your hand out and if it's convenient find a way to say his or her name two or three times to help fix it in memory. Not "Glenda, Glenda, Glenda, nice to meet you" but "Glenda. Great to meet you, Glenda!" As you'll see later, this is followed by your "occasion/location statement."

Lean. The final part of introducing yourself is the "lean." Your action can be an almost imperceptible forward tilt to very subtly indicate your interest and openness as you begin to "synchronize" the person you've just met.

The Handshake.

Handshakes run the gamut from the strong, sturdy bone crusher to the wet noodle. Both are memorable-once shaken, twice shy, in some cases.

Certain expectations accompany a handshake. It should be firm and respectful, as it you were ringing a hand bell for room service. Deviate from these expectations and the other person will scramble to make sense of what's happening. Something is wrong-like hot water coming out of the cold tap. The brain hates confusion, and when faced with it the first instinct is to withdraw.

The "Hands-free" handshake, is a handshake without the hand, and it is powerful. Just do everything you would do during a normal handshake but without using your hand. Point your heart at the other person and say hello. Light up your eyes and smile, and give off that same special energy that usually accompanies the full-blown shake. Incidentally, this works wonders in presentations when you want rapport with a group or audience.

Establishing Rapport

Rapport is the establishment of common ground, of a comfort zone where two or more people can mentally join together. When you have rapport, each of you brings something to the interaction-attentiveness, warmth, a sense of humor, for example-and each brings something back: empathy, sympathy, maybe a couple of great jokes. Rapport is the lubricant that allows social exchanges to flow smoothly.

The prize, when you achieve rapport, is the other person's positive acceptance. This response won't be in so many words, but it will signal to you something like this: "I know I just met you. I like you and you're doing okay, so I will trust you with my attention." Sometimes rapport just happens all by itself, as if by chance; sometimes you have to give it a hand. Get it right, and the communicating can begin. Get it wrong, and you'll have to bargain for attention.

As you meet and greet new people, your ability to establish rapport quickly and sincerely will depend on four things: your attitude, your ability to synchronize certain aspects of your behavior like body language and voice tone with the other person, your conversation skills and your ability to discover which sense (visual, auditory, kinesthetic) each person relies on most. Once you become adept in these four areas, you will be able to quickly connect and establish rapport with anyone you choose and at any time. As you become very proactive toward people, they will like you in return and will want to get to know you better. You will be your natural self and easily give and receive cooperation.

As you read on, you'll discover that it's possible to speed up the process of feeling comfortable with a stranger by quantum-leaping the usual familiarization rituals and going straight into the routines that people who like each other do naturally. In virtually no time at all, you will be getting along as if you've known each other for ages. Many of my students report that when achieving rapport becomes second nature, they frequently find people asking, "Are you sure we haven't met before?" I know the feeling; it happens to me all the time. And it's not just other people asking me the question. I am convinced that half the people I meet, I have met before-that's just the way it goes when you move effortlessly into another person's map of the world. It's a wonderful feeling.


In my experience, almost everyone has a slightly different sense of the word "communication," but their definitions usually go something like this: "It's an exchange of information between two or more people"..."It's getting your message across"..."It's being understood, or understanding each other."

In the early days of Neuro-Linguistic Programming (NLP), a research project devoted to "the study of excellence and a model of how individuals structure their subjective sensory experience," Richard Bandler and John Grinder created an effective definition for the meaning of communication. They agreed: "The meaning of communication lies in the response it gets." This is simple, and brilliant, because it means that it's 100% up to you whether your own communication succeeds or fails; (although, as you'll see later, "there is no failure only feedback"). After all, you are the one with a message to deliver or a goal to achieve, and you are the one with the responsibility to make it happen. What's more, if it doesn't work, you are the one with the flexibility to change what you do until you finally get what you want. In order to give some form and function to our communication here, let's assume that we have some kind of response or outcome in mind. People who are low on communication skills usually have not thought out the response they want from the other person in the first place and therefore cannot aim for it. The techniques and skills you will learn from this book will serve you on all levels of communication from social dealings like developing new relationships, passing along information and being understood in your general daily conveniences all the way to life changing moves for yourself and those in your sphere of influence.

The formula for effective communication has three parts:

Know what you want: Formulate your intention in the affirmative and preferably in the present tense. For example, "I want a successful relationship, and I have filled my imagination with what it will look, sound, feel, smell and taste like with me in it, and I know when I will have it" is an affirmative statement, as opposed to "I don't want to be lonely."

Find out what you're getting. Get feedback: "I tried hanging out in smoky bars. It doesn't do it for me."

Change what you do until you get what you want. Design a plan and follow through with it: "I'll invite 10 people over for dinner every Saturday night." Do it and get more feedback. Redesign if necessary, and do it again with more feedback. Repeat the pattern redesign-do-get feedback-until you get what you want. You can apply this pattern to any area of your life that you want to improve-finance, romance, sports, career, you name it.

Know what you want.

Find out what you're getting.

Change what you do until you get what you want.

This is terrifically easy to remember because a certain Colonel had the good sense to open a chain of restaurants using the abbreviation KFC for a name. Every time we see one of his signs, we can ask ourselves how well the development of our communication skills is going.

An Exercise in Greeting: Firing Energy

This is on one...

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