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Make Success Measurable!: A Mindbook-Workbook for Setting Goals and Taking Action [Hardcover]

Douglas K. Smith
5.0 out of 5 stars  See all reviews (5 customer reviews)
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Book Description

Mar 12 1999
"Performance begins with focusing on outcomes instead of activities. In my experience, most people in most organizations most of the time do the reverse. They concentrate their efforts on the pursuit of activities instead of outcomes. As a result, they rarely set or achieve performance results that matter."

Today's performance challenges demand outcomes-both financial and nonfinancial-that must simultaneously benefit customers, shareholders, employees, and management. Therein lies a cycle of sustainable performance that functions as a framework to ensure your organization's goals are set, met, and balanced for today's business world.

Make Success Measurable! enables you to avoid activity-based goals that can go on indefinitely, and articulate aggressive outcome-based goals that are specific, measurable, achievable, relevant, and time-bound.

This is a how-to book, emphasizing outcomes as opposed to actions in setting goals. You'll learn how to: Set goals that matter to customers, shareholders, and funders. Set nonfinancial as well as financial goals and link them together. Understand and use outcome-based goals that support success while avoiding activity-based goals that produce failure. Select and use management disciplines needed to achieve your goals. Smith provides the what's and why's behind today's performance challenges and shows how to convert them into measurable concrete achievements.

Using an innovative approach, Smith divides each chapter into an explanatory Mindbook section and a practice Workbook section. The Mindbook sections provide descriptions and explain key concepts, frameworks, tools, and techniques. They seek to build your intellectual understanding of how to set and achieve the performance goals that matter.

The Workbook sections include detailed examples and exercises that you and your colleagues can use to practice the concepts, tools, and techniques put forth in the Mindbook section. Workbook exercises allow you to convert understanding into action-and action into results! "Doug Smith's work on performance and measurement has been an invaluable management resource for us. We believe that if you can't measure it, you can't improve it. Thanks to Doug, we can focus on the right measures to drive performance against today's many new and different challenges throughout our enterprise."-Leon Gorman, President, L.L. Bean, Inc.

"Make Success Measurable! is a practical and powerful step-by-step guide to setting and achieving the goals we all need to accomplish in a constantly changing and challenging world."-Charles Dolan, Chairman, Cablevision Systems Corporation.

"No one writes as clearly about today's key management issues as Doug Smith. Whether you're in a small eCommerce startup or a large, already established organization, the frameworks, tools, techniques, and exercises contained in this book are the only things you'll need to manage the performance that matters to your customers, your people, and your shareholders."-Steve Goldstein, CEO, eChores and former CEO, American Express Bank.

"Achieving results that matter-to donors and clients-is the true measure of success for any nonprofit organization. This book provides a thoughtful and extremely practical guide for setting goals and effectively meeting them. It is an absolutely indispensable tool for leaders and a model for good management."-Jenna Dorn, President, National Museum of Health.


Product Details


Product Description

From the Inside Flap

"Performance begins with focusing on outcomes instead of activities. In my experience, most people in most organizations most of the time do the reverse. They concentrate their efforts on the pursuit of activities instead of outcomes. As a result, they rarely set or achieve performance results that matter." Today's performance challenges demand outcomes-both financial and nonfinancial-that must simultaneously benefit customers, shareholders, employees, and management. Therein lies a cycle of sustainable performance that functions as a framework to ensure your organization's goals are set, met, and balanced for today's business world. Make Success Measurable! enables you to avoid activity-based goals that can go on indefinitely, and articulate aggressive outcome-based goals that are specific, measurable, achievable, relevant, and time-bound. This is a how-to book, emphasizing out-comes as opposed to actions in setting goals. You'll learn how to:
* Set goals that matter to customers, share-holders, and funders
* Set nonfinancial as well as financial goals and link them together
* Understand and use outcome-based goals that support success while avoiding activity-based goals that produce failure
* Select and use management disciplines needed to achieve your goals
Smith provides the what's and why's behind today's performance challenges and shows how to convert them into measurable concrete achievements. Using an innovative approach, Smith divides each chapter into an explanatory Mindbook section and a practice Workbook section. The Mindbook sections provide descriptions and explain key concepts, frameworks, tools, and techniques. They seek to build your intellectual understanding of how to set and achieve the performance goals that matter. The Workbook sections include detailed examples and exercises that you and your colleagues can use to practice the concepts, tools, and techniques put forth in the Mindbook section. Workbook exercises allow you to convert understanding into action-and action into results!

From the Back Cover

"Performance begins with focusing on outcomes instead of activities. In my experience, most people in most organizations most of the time do the reverse. They concentrate their efforts on the pursuit of activities instead of outcomes. As a result, they rarely set or achieve performance results that matter."

Today's performance challenges demand outcomes-both financial and nonfinancial-that must simultaneously benefit customers, shareholders, employees, and management. Therein lies a cycle of sustainable performance that functions as a framework to ensure your organization's goals are set, met, and balanced for today's business world.

Make Success Measurable! enables you to avoid activity-based goals that can go on indefinitely, and articulate aggressive outcome-based goals that are specific, measurable, achievable, relevant, and time-bound.

This is a how-to book, emphasizing outcomes as opposed to actions in setting goals. You'll learn how to: Set goals that matter to customers, shareholders, and funders. Set nonfinancial as well as financial goals and link them together. Understand and use outcome-based goals that support success while avoiding activity-based goals that produce failure. Select and use management disciplines needed to achieve your goals. Smith provides the what's and why's behind today's performance challenges and shows how to convert them into measurable concrete achievements.

Using an innovative approach, Smith divides each chapter into an explanatory Mindbook section and a practice Workbook section. The Mindbook sections provide descriptions and explain key concepts, frameworks, tools, and techniques. They seek to build your intellectual understanding of how to set and achieve the performance goals that matter.

The Workbook sections include detailed examples and exercises that you and your colleagues can use to practice the concepts, tools, and techniques put forth in the Mindbook section. Workbook exercises allow you to convert understanding into action-and action into results! "Doug Smith's work on performance and measurement has been an invaluable management resource for us. We believe that if you can't measure it, you can't improve it. Thanks to Doug, we can focus on the right measures to drive performance against today's many new and different challenges throughout our enterprise."-Leon Gorman, President, L.L. Bean, Inc.

"Make Success Measurable! is a practical and powerful step-by-step guide to setting and achieving the goals we all need to accomplish in a constantly changing and challenging world."-Charles Dolan, Chairman, Cablevision Systems Corporation.

"No one writes as clearly about today's key management issues as Doug Smith. Whether you're in a small eCommerce startup or a large, already established organization, the frameworks, tools, techniques, and exercises contained in this book are the only things you'll need to manage the performance that matters to your customers, your people, and your shareholders."-Steve Goldstein, CEO, eChores and former CEO, American Express Bank.

"Achieving results that matter-to donors and clients-is the true measure of success for any nonprofit organization. This book provides a thoughtful and extremely practical guide for setting goals and effectively meeting them. It is an absolutely indispensable tool for leaders and a model for good management."-Jenna Dorn, President, National Museum of Health.

Inside This Book (Learn More)
First Sentence
Performance begins with focusing on outcomes instead of activities. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars The Bottom Line of Success Aug 12 2002
Format:Hardcover
Make Success Measurable! is definitely becoming the Bible at work. Very well written, and Smith's ideas are well-supported. We've received positive feedback from clients, and we've expanded our client base because of this good word-of-mouth. I strongly recommend Make Success Measurable! It's as good as Guerilla PR: Wired, which focuses on techniques to getting solid public relations coverage, especially nowadays.
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5.0 out of 5 stars Learn How to be SMART Oct 4 2000
Format:Hardcover
You can rarely pick up a job description in the public or private sector that does not include a statement seeking "demonstrated experience and success working with the principles of quality management and a commitment to customer service." One of the cornerstones to quality management is the ability to focus on outcomes instead of activities.

Make Success Measurable is filled with practical techniques. Even more, it is a workbook, providing opportunities to apply new concepts to real work. Whether you want to be able to create more focus within your own work unit, be able to demonstrate tangible results to your manager, prioritize your own work by aligning your day to day activities with the most important initiatives, or coach customers who are seeking your expertise in developing performance measures, this book can help.

As a result of reading this book and trying the exercises, you should be able to:

1) Convert new visions, strategies, and directions into achievable outcome-based goals that can better yourself and others in your organization.

2) Set goals that are specific, measurable, aggressive, achievable, relevant, and time bound. (SMART Goals)

3) Set goals that matter to those expecting a return on their funding dollars.

4) Set goals that matter to you personally in terms of opportunities, rewards, and skills.

5) Choose from a variety of management disciplines to achieve your goals.

6) Set goals that matter to customers who want speed, quality, and prompt service.

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5.0 out of 5 stars Ten Management Principles for Leading Change Jun 5 2000
Format:Hardcover
"I believe you will benefit from this book because the challenge of setting and achieving performance goals has become very confusing". Douglas K. Smith writes, "It has been more than 30 years since Peter Drucker wrote about the importance of managing for results. His work led to the widespread practice of management by objective. But an awful lot has happened in the past 30 years. The world of business and organizations has changed dramatically, turning many of Drucker's specifics (though not his wisdom) upside down. In the aftermath of total quality, customer service, time-based competition, strategic alliances, globalization, reengineering, core competencies, continuous improvement, innovation, teams, horizontal organization, benchmarking, best place to work, information technology, diversity, environmentalism, deregulation and reregulation, eCommerce, and privatization, those of us left standing in today's organizations are unsure about what performance goals and outcomes make the most difference and why. We know that setting performance goals is key to managing ourselves and others, but we no longer know how".

Douglas K. Smith organizes his book in four parts. In the first part (Chapters 1-4), he provides the background, concepts, tools, techniques, and frameworks you need to set specific outcome-based goals that matter to successfully navigate today's most pressing performance challenges. In the second part (Chapters 5-7), he focuses on helping you align and coordinate goals throughout your organization. In the third part (Chapters 8-10), he describes the management disciplines you need to achieve your goals and how to make choices among them. In the fourth part (Chapter 11), he concludes the book with a step-by-step design for building an outcomes management system in your organization.

In this context, in Chapter 10, he reviews the management disciplines you must understand in order to succeed in the face of change, and introduces the critical distinction between decision-diven change and behavior-driven change, and describes how to manage each successfully. Hence, he argues that most change efforts fall far short of their potential. Usually that's because leaders fail to address the deep behavioral changes they are seeking. And thus, he lists the following ten management principles as the heart of any successful change effort:

1. Keep performance results the primary objective of behavior and skill change.

2. Continually increase the number of individuals taking responsibility for their own change.

3. Make sure that each person always knows why his or her performance and change matters to the purpose and results of the whole organization.

4. Put people in a position to learn by doing and provide them with the information and support they need just in time to perform.

5. Embrace improvisation as the best path to both performance and change.

6. Use team performance to drive change whenever demanded.

7. Concentrate organizational designs on the work that people do, not on the decision-making authority they have.

8. Create and focus energy and meaningful language because these are the scarcest resources during periods of change.

9. Stimulate and sustain behavior-driven change by harmonizing initiatives throughout the organization.

10. Practice leadership based on the courage to live the change you wish to bring about.

Finally, he argues that if you expect others to change their behavior, you have to change yours. It's as simple and as hard as that.

I strongly recommend.

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