As a career and life planning coach, I have refered hundreds of clients to the business books written by Baber and Waymon. Make Your Contacts Count is their latest book about building business relationships through strategic networking. I highly recommend it to anyone who wants to stay employed and/or maximize his/her professional contributions.
The authors make the important point that building professional relationships can not be left to chance because the quality of our business relationships directly relates to employability, career advancement and overall professional success. The premise of the book is networking efforts must be ongoing and planned, but for many the thought of having to talk with strangers, pitch a product or service, or even answer the envitable "What do you do?" is difficult. This book anticipates people's fears and resistance and helps the reader to explore ways to comfortably begin to increase visability and impact inside and outside their organizations.
The layout of Make Your Contacts Count is engaging and interactive. It is easy to skim and bold faced "tips" highlight many pages. This is a "how-to" style reference book that will stand the test of time, buy it as an investment in your future.