A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more. A massive 336 page 8 ½ by 11 format.
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First Sentence
WHEN YOU CONCEPTUALIZE a new business, or re-evaluate an existing one, consider why you make the choices you do. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
WHEN YOU CONCEPTUALIZE a new business, or re-evaluate an existing one, consider why you make the choices you do. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.9 out of 5 stars
13 reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars
Struggling gym owners can learn how to make money, for real!
July 22 1999
By A Customer
- Published on Amazon.com
Format:Paperback
I have been in the fitness business for 2 years and I 've been just breaking even, until I received this book from a friend that has a Gold's Gym. I was doing what was wrong with most gyms and trying to make it work. This book has given me a new perspective and by implementing just a few of the suggestions in this book, things are already turning around. My next 6 months should be very interesting. I would highly suggest this book for any owner even the ones that are making money, because you could always make more.
5 of 5 people found the following review helpful
5.0 out of 5 stars
The best book I've ever read about the fitness business
Jun 1 1999
By A Customer
- Published on Amazon.com
Format:Paperback
From member service to financial foundation, this book gives you the most useful information on operating a gym. I recommend every gym owner read it and have their staff read it as well.
5 of 5 people found the following review helpful
5.0 out of 5 stars
All a gym owner needs to know about being in business.
May 7 1999
By A Customer
- Published on Amazon.com
Format:Paperback
I wish I had this book 15 years ago when I first started my fitness business. It's easy to read and down to the point and full of tips about making money that I can apply right now in my business. Everyone who is in business or who is thinking about starting a business should read this book.
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4.9 out of 5 stars
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