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Making Money in the Fitness Business [Paperback]

Thomas Plummer
3.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

August 1999
A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more. A massive 336 page 8 ½ by 11 format.

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First Sentence
WHEN YOU CONCEPTUALIZE a new business, or re-evaluate an existing one, consider why you make the choices you do. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews
3.0 out of 5 stars Not bad for some things March 16 2014
Format:Paperback|Verified Purchase
Gives some some useful insights but that's all. Much more current industry and business knowledge is needed to make money in the fitness business today - example: what tribes(groups created around interests) are present/dominant in today's industry and how do you develop and cultivate them to make a profitable business model.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  17 reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars Struggling gym owners can learn how to make money, for real! July 22 1999
By A Customer - Published on Amazon.com
I have been in the fitness business for 2 years and I 've been just breaking even, until I received this book from a friend that has a Gold's Gym. I was doing what was wrong with most gyms and trying to make it work. This book has given me a new perspective and by implementing just a few of the suggestions in this book, things are already turning around. My next 6 months should be very interesting. I would highly suggest this book for any owner even the ones that are making money, because you could always make more.
5 of 5 people found the following review helpful
5.0 out of 5 stars The Fitness Business is the Hospitality Business Nov. 2 2007
By Lynn Hoffman, author:Radiation Days: A Comedy - Published on Amazon.com
Format:Paperback|Verified Purchase
This is the book that I used in a college-level hospitality course.
My department-hospitality management-was interested in showing that
the principles and orientations of a successful hotel or restaurant
applied to many other businesses as well.
One of the obvious choices was the fitness/spa business which depends
on customer perception of value received and on a strict attention to
cost controls and sales and marketing. This book was the only one that
had a useful perspective and that covered all the relevant aspects
of running a fitness operation. Of course, no book can prepare you with
all the answers about any business, but this one certainly started
students out with the right questions.

Lynn Hoffman, who interested in fitness, but really loves wine. New Short Course in Wine,The
5 of 5 people found the following review helpful
5.0 out of 5 stars All a gym owner needs to know about being in business. May 7 1999
By A Customer - Published on Amazon.com
I wish I had this book 15 years ago when I first started my fitness business. It's easy to read and down to the point and full of tips about making money that I can apply right now in my business. Everyone who is in business or who is thinking about starting a business should read this book.
5 of 5 people found the following review helpful
5.0 out of 5 stars The best book I've ever read about the fitness business June 1 1999
By A Customer - Published on Amazon.com
From member service to financial foundation, this book gives you the most useful information on operating a gym. I recommend every gym owner read it and have their staff read it as well.
4 of 5 people found the following review helpful
5.0 out of 5 stars A Great Read May 10 2006
By Joseph Amelar - Published on Amazon.com
I am 18 years old and very interested in running a gym in the future. I believe this book can help me enormously. I worked at the front desk of a low budget gym, selling memberships for 6 months. I had a great time, but members constantly complained about the broken machines. Even so, members renewed their contracts at a pretty constant rate. By reading this book, I was able to target the pros and cons of the gym that I worked at, and I am even more excited about having a chance to possibly get involved in the fitness industry on a high level.
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