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Making Money in the Fitness Business Paperback – Aug 1999


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Product Details

  • Paperback: 336 pages
  • Publisher: Coaches Choice; 2 edition (August 1999)
  • Language: English
  • ISBN-10: 1585187097
  • ISBN-13: 978-1585187096
  • Product Dimensions: 1.9 x 21.6 x 27.9 cm
  • Shipping Weight: 839 g
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #434,833 in Books (See Top 100 in Books)

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First Sentence
WHEN YOU CONCEPTUALIZE a new business, or re-evaluate an existing one, consider why you make the choices you do. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Format: Paperback Verified Purchase
Gives some some useful insights but that's all. Much more current industry and business knowledge is needed to make money in the fitness business today - example: what tribes(groups created around interests) are present/dominant in today's industry and how do you develop and cultivate them to make a profitable business model.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 17 reviews
11 of 11 people found the following review helpful
Struggling gym owners can learn how to make money, for real! July 22 1999
By A Customer - Published on Amazon.com
Format: Paperback
I have been in the fitness business for 2 years and I 've been just breaking even, until I received this book from a friend that has a Gold's Gym. I was doing what was wrong with most gyms and trying to make it work. This book has given me a new perspective and by implementing just a few of the suggestions in this book, things are already turning around. My next 6 months should be very interesting. I would highly suggest this book for any owner even the ones that are making money, because you could always make more.
5 of 5 people found the following review helpful
The Fitness Business is the Hospitality Business Nov. 2 2007
By Lynn Hoffman, author:Radiation Days: A Comedy - Published on Amazon.com
Format: Paperback Verified Purchase
This is the book that I used in a college-level hospitality course.
My department-hospitality management-was interested in showing that
the principles and orientations of a successful hotel or restaurant
applied to many other businesses as well.
One of the obvious choices was the fitness/spa business which depends
on customer perception of value received and on a strict attention to
cost controls and sales and marketing. This book was the only one that
had a useful perspective and that covered all the relevant aspects
of running a fitness operation. Of course, no book can prepare you with
all the answers about any business, but this one certainly started
students out with the right questions.

Lynn Hoffman, who interested in fitness, but really loves wine. New Short Course in Wine,The
5 of 5 people found the following review helpful
All a gym owner needs to know about being in business. May 7 1999
By A Customer - Published on Amazon.com
Format: Paperback
I wish I had this book 15 years ago when I first started my fitness business. It's easy to read and down to the point and full of tips about making money that I can apply right now in my business. Everyone who is in business or who is thinking about starting a business should read this book.
5 of 5 people found the following review helpful
The best book I've ever read about the fitness business June 1 1999
By A Customer - Published on Amazon.com
Format: Paperback
From member service to financial foundation, this book gives you the most useful information on operating a gym. I recommend every gym owner read it and have their staff read it as well.
3 of 3 people found the following review helpful
Out of date, repetitive, rambling, don't waste your time May 18 2014
By Bill Chandler - Published on Amazon.com
Format: Paperback Verified Purchase
Even if this book was relevant in 2000, it is so far out of date now as to be useless. The author repeats his few concepts over and over ad nauseum. There may be some basic business concepts here, but they could be laid out in one half to one third of the pages. The "helpful anecdotes" are so basic that if you couldn't figure them out yourself, you shouldn't be trying to start a business.

He rails against large, impersonal clubs, but clearly Planet Fitness and the emergence of "key clubs" blows most of his arguments out of the water. Maybe an update to 2014 and a reduction by half would add some relevance to this tome, but it's unlikely.


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