Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Hardcover – Apr 15 2010
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"Should you buy a book that will make you uncomfortable?
More questions: Why is it so difficult to ship good ideas out the door? Why do committees show up and wreck the purity of your idea? Why do people avoid doing the hard work of actually bringing their work to the market?
I'll tell you why: Because it's safe. Ideas that never ship are never criticized. Faceless committees accept the blame for tepid products that were probably better off in the warehouse. And managers in search of a place to hide can best hide behind the unshipped product, the unrealized idea and the system gone wrong.
Scott Belsky has your number. He's seen it all before. He knows your excuses, he's seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott's not giving you any place to hide.
There. Do you still want to read his book?
If you care about your art, your job, or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked."
-Seth Godin, Author, Linchpin
"Ideas are easy. Implementation is hard. This book helps you with the hard part."
-Guy Kawasaki, Co-founder of Alltop and former chief evangelist of Apple
"Making Ideas Happen is timely and vital to a new generation of creative leaders. Ideas are important, but executing on those ideas is the crucial component that so many of us forget about. Great execution is rare, and Belsky lays out practical principles and a clear plan for getting things done. I highly recommend this book!"
-Brad Lomenick, Executive Director, Catalyst
"From his years spent understanding how the most productive entrepreneurs and creative minds operate, Scott Belsky provides a compendium of the knowledge one needs to turn a great idea into something tangible. This is a book about execution, and when it comes to going from idea to a real business, execution is everything."
-JOHN BATELLE, Co-founder of Wired and Boing Boing, founder of Federated Media
"If your creative team or organization struggles to implement their best ideas, or if you find that your own creative projects languish unfinished, you need Making Ideas Happen.
-TERESA AMABILE, Prof. of Business Administration, Dir. of Research, Harvard Business School
"In just one volume, Belsky shows how to execute simply, boldly, powerfully. He reveals the forces and methods that push projects to completion -and how they are accessible to all of us. Practical and perfect ways to implement your ideas with peace of mind."
-LEO BABAUTA, Author of ZenHabits.net and The Power of Less
"I hear people talking all the time about great ideas that never come to life. This book is like a Swiss Army knife for ideas. It offers step-by-step tools to turn ideas into action, and is full of wonderful and enlightening stories of those who have made their ideas happen."
-JI LEE, Creative Director at Google Creative Lab and Founder of the Bubble Project
"Scott Belsky has observed how designers think and has created a way to help them make the complex clear -and the actionable achievable- within the rush of creativity that defines their mind's workspace. His ideas provide an effective way to manage ideation, iteration, and execution."
-RICHARD GREF+, CEO of AIGA
"Belsky's approach has made my life even simpler. Making Ideas Happen demonstrates that ideas of any magnitude are achievable by simply taking one step at a time. Belsky offers an illustrated map to get to the destination of your great ideas."
-SCOTT THOMAS, Design Director, Obama Presidential Campaign
"There are techniques in this book that can turn disorganized creative prima donnas into organized creative prima donnas. It's full of terrific lessons in how to keep great ideas alive."
-CHUCK PORTER, Co-chairman, Crispin Porter + Bogusky
About the Author
Scott Belsky is a speaker, writer, and an entrepreneur with a focus on the creative industries. As the founder and CEO of Behance, he oversees the Behance Network, the world's leading platform for creative professionals, with millions of visitors every month, and the annual 99% Conference, devoted to execution in creative teams.
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Top Customer Reviews
And as I have purposed, so it shall stand:" -- Isaiah 14:24 (NKJV)
Psychologists estimate that the average person has over 10,000 thoughts a day. I believe that because I once met a consultant who would share almost that many thoughts with me every time we met. The only problem was that these weren't very useful thoughts . . . but he sure loved each and every one. I took to peeking around corners so I could avoid his latest informal briefing. That's one kind of problem that people have with their ideas . . . they don't attract any interest.
Mr. Belsky organizes the method of turning ideas into action according this formula:
"(The Idea) + Organization and Execution + Forces of Community + Leadership Capability"
The book digs into this formula by first proposing a way of organizing work on ideas (the Action Method). I found the proposal to be reasonably similar to the way I organize my work so I suggest you take it seriously if you have trouble keeping track of what's going on the moving things forward expeditiously. I agree with the key point that it takes a lot of effort to turn an idea into reality. Most of my books were conceived of in a few seconds or minutes, but the work involved to write and produce one takes months of dedicated, consistent effort. Implementations that build on the books take 100 times more effort.
I also agree with the point about concentrating your efforts. Otherwise you get 1 percent of a lot of things done, which amounts to nothing being accomplished.
I thought that Mr. Belsky also did a good job of pointing out how collaboration helps. Right on!
I personally found the section on leadership capability to be the most practical.Read more ›
1. You have ideas (yours or someone else's) that you want to make happen: "Most ideas get lost in what I call the `project plateau,' a period of intense execution where your natural creative tendencies turn against you." Belsky explains what these tendencies are as well as how to avoid of overcome them.
2. Making ideas happen == ideas + Organization = Communal forces = Leadership capability: "We will dive into ach of these forces and discuss how you should use them in your own creative pursuits." Belsky delivers in abundance on that promise.
3. Organization enables you to manage and ultimately execute your ideas...or someone else's: "The Action Method [that Belsky explains and discusses in detail] is a composite of the best practices for productivity shared by creative leaders." Belsky has picked the brains of hundreds of the most productive creative thinkers and shares their most valuable insights, as well as his own. Better yet, he organizes them in the aforementioned Action Method, a cohesive, comprehensive, and cost-effective system to make ideas happen.
4. The forces of community are invaluable and readily available: "Ideas don't happen in isolation. You must embrace opportunities to broadcast and then refine your ideas through the energy of those around you.Read more ›
Belsky posits that for an individual or a team to be consistently productive, the power of three forces must be harnessed: organization, community and leadership. The book is organized along these three broad topics.
In part 1, Organization and Execution, Belsky explains the "Action Method", which fans of David Allen will recognize as a simplified GTD (to which the author also makes reference). The discussion on execution covers project management, prioritization and how to deal with the issues that often knock projects off track, either for teams or individuals. This is well worn territory in the world of business/productivity literature, but Belsky's treatment is refreshing in its simplicity. No pseudo-science here, just pragmatic advice.
Part 2 is about harnessing the power of community. Whether working alone or as part of a team, ideas can only become reality when others become involved. Belsky makes a strong argument for transparency and engaging others early on in a project as a way to keep execution on track.
The third and final section is about leadership. Again, this is a well worn topic, but the writing is fresh, and follows well the ideas presented in the first two parts of the book.Read more ›
Most recent customer reviews
Would highly recommend if you're lazy and creative like me. Belsky's insights have motivated me to rework my process in making ideas become tangible and I'm making progress... Read morePublished 8 months ago by Gracelle Mesina
Great book but can't load into my read-a-loud app without breaking the DRMPublished 9 months ago by shaneknysh
I love Scott Belsky, a brilliant mind and brilliant book. This book was not only very inspiring but also a quick and easy read which is important for me since my english is not the... Read morePublished on Jan. 15 2014 by Sean
Lots of hype around this book but sadly it's not worth reading. No new ideas around productivity. The core message is that ideas are cheap...hard work is what matters. Read morePublished on Dec 2 2010 by Freerider
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