Clark's stance is clear, "The sale of the work of art completes the creative process." He is reassuring; you will not be a "starving artist." He teaches you how to make your business legal, how to price your work, how to get your work in shops, galleries, and on the show circuit. He shares insight on how to participate in the online marketplace, how to write a business plan, how to develop positive relationships with customers and collectors, how to make a lasting impression with excellent photography, and how to write the dreaded artist statement. He provides you practical templates that help you pencil out your marketing costs inventory, overhead costs inventory, pricing sheet, and simple cost worksheet. He inserts essays and interviews with top gallery owners, shopkeepers, collectors, artists, and crafts persons, so you can gain valuable insights on where your work is suited. This book is a welcomed addition as a textbook in any college course where students want to eventually sell their crafts, arts, and designs. For those of you who are self-taught, working on weekends and vacations, making one-of-a-kind objects or production work, this book will guide you through a clear curriculum on how to complete the creative cycle by selling your work. For those of you who are "old hands" in the making of art and craft, this book will fill in gaps you were unaware existed in your knowledge. For those of you who doubt Donald Clark's stance, the final chapters on nurturing your creativity will provide practical ways to remain creative.
Associate Professor, Otis College of Art and Design
Los Angeles, California