Making the News: An Essential Guide for Effective Media Relations [Paperback]

John Longhurst (Author)

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Paperback, Jan 6 2006	--	--	--
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Product Details

Paperback: 117 pages
Publisher: Novalis Publishing (Jan 6 2006)
Language: English
ISBN-10: 2895077142
ISBN-13: 978-2895077145
Product Dimensions: 22.4 x 14.6 x 1.2 cm
Shipping Weight: 113 g
Amazon Bestsellers Rank: #755,020 in Books (See Top 100 in Books)

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Product Description

Book Description

"It's the media - they want a comment."

These words can send shivers down the spine of the representatives of any orgazization. This accessible, easy-to-read presentation on the "what to do's" and - perhaps even more importantly - "what not to do's" of media relations has been prepared especially for Canadian churches and not-for-profit organizations.

John Longhurst presents a wide-range of ideas for attracting the right kind of media attention. He also offers helpful strategies and recommendations for what to do when you or your organization becomes the news item. This is a practical and helpful handbook full of useful suggestions, cautions, and encouragements.

From the Publisher

A practical resource that no faith community or not-for-profit organization can do without.

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