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Making The News: A Guide For Nonprofits And Activists Paperback – Apr 16 1998


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Product Details

  • Paperback: 320 pages
  • Publisher: Basic Books (April 16 1998)
  • Language: English
  • ISBN-10: 0813368987
  • ISBN-13: 978-0813368986
  • Product Dimensions: 2.5 x 14 x 19.7 cm
  • Shipping Weight: 363 g
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #3,155,382 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

Rather than rant, Making the News simply shows how to play the game. -- The Nation, Harvey Wasserman

About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

Customer Reviews

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Most helpful customer reviews

Format: Paperback
The most difficult task for any activist or organization is getting noticed. With an influx of so many news agencies and mediums it's hard getting noticed by reporters and editors.
This book shows you how to make your cause 'interesting' to those who matter in getting your message across: the Media.
You'll learn how to do several things like give speeches, create an identity, use props & mascots and more.
Although it could have probablly included more in-depth detail and 'how-to' it was certainly worth the investment.
Bottom Line: Worthwhile addition for any activist or their organization. Invaluable for the person in charge of making causes and campaigns noticed!
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Format: Paperback
Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with him over a couple weeks, I hired him and have tremendously benefitted from his experience, wisdom and creativity. Not often we can hire the guy "who wrote the book." If you can't hire him yourself (try though), his book lays out the science and art of garnering media for you to tout your cause.
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Format: Paperback
Not just for activists! A very easy and engaging read! Teaches by example,(and lots of them) not just theory. Excellent examples of press releases. Each chapter is a small book onto itself! Everything is easy to find. Absolutely no dead wood! Even the "Resources" section at the end is worth the price of the book!
Paul Pamias Umbra@idt.net
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By A Customer on Jan. 26 1999
Format: Paperback
This book is an invaluable resource for anyone trying to get the press to take notice of their cause. It takes you step by step through the process of navigating your way through the dog-eat-dog media jungle. Great insights, concisely written, and true-to-life samples and examples. Has a real bite to it.
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