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Making The News: A Guide For Nonprofits And Activists [Paperback]

Jason Salzman
4.9 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

April 16 1998
With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.

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Product Description


Rather than rant, Making the News simply shows how to play the game. -- The Nation, Harvey Wasserman

About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

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Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars don't hire a p.r. firm...buy this book! April 25 2002
This is the how-to book I wish I had written. It's perfect for activists, charities, government agencies, even PTAs! No one can sell an idea or cause better than the person who believes in it--this book gives you the basics and more on how to get your campaign or event in the news.
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5.0 out of 5 stars Helps you get your act noticed! Dec 25 2001
The most difficult task for any activist or organization is getting noticed. With an influx of so many news agencies and mediums it's hard getting noticed by reporters and editors.
This book shows you how to make your cause 'interesting' to those who matter in getting your message across: the Media.
You'll learn how to do several things like give speeches, create an identity, use props & mascots and more.
Although it could have probablly included more in-depth detail and 'how-to' it was certainly worth the investment.
Bottom Line: Worthwhile addition for any activist or their organization. Invaluable for the person in charge of making causes and campaigns noticed!
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4.0 out of 5 stars A must read Nov. 13 2001
A must read for any activists. Easy to understand and yet effective.
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5.0 out of 5 stars So impressed I hired the guy Aug. 29 2000
Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with him over a couple weeks, I hired him and have tremendously benefitted from his experience, wisdom and creativity. Not often we can hire the guy "who wrote the book." If you can't hire him yourself (try though), his book lays out the science and art of garnering media for you to tout your cause.
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