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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItMar 3 1995by Michael E. Gerber
One Up On Wall Street: How To Use What You Already Know To Make Money In The MarketApr 3 2000by Peter Lynch and John Rothchild
Crossing The Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream CustomersJan 13 2014by Geoffrey A Moore
The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility"May 11 2010by Nassim Nicholas Taleb