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Management Information Systems [Hardcover]

Kenneth C. Laudon (Author), Jane P. Laudon (Author)
3.4 out of 5 stars  See all reviews (9 customer reviews)

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Management Information Systems Management Information Systems
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Book Description

Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.

From the Back Cover

Its not business as usual anymore . . .
Why? Because digital firms are emerging. Businesses can no longer survive today without becoming digital. Thats why you need the Laudons Management Information Systems- Managing the Digital Firm, seventh edition, an indispensable text for anyone who wants to succeed in the e-business world.
What is the Digital Firm?
Its a firm where any piece of information required for business decisions is available at any time and anywhere in the organization. Its a firm where all the significant business relationships are digitally enabled. The Laudons will show you how to organize, manage, communicate, and lead as more firms go digital in the coming years.
THE LAUDON ADVANTAGE
The Laudons Management Information Systems is the worlds top-selling MIS text. Here youll find opportunities to build the skills and acquire the knowledge youll need to use information systems successfully in your business career.
Leading-Edge
If you want to know how to take maximum advantage of the latest technology and business trends, the Laudons are the place to start. Along with MIS foundation concepts, youll find the most up-to-the-minute coverage of leading-edge topics, such as- digital firms, e-commerce, e-business, the wireless Web, enterprise systems, customer relationship management, supply chain management, application service providers, on-line storage services, optical networks, broadband access, peer-to-peer computing, business-to-business exchanges, scalability, and high-availability computing.
The Laudon Management-Organisation-Technology Framework
Youll need a framework to help you understand and analyze business problems and information systems as you move into the business world. The Laudons Management-Organization-Technology framework is a well respected methodology in the field of Management Information Systems. Youll see it emphasized in cases, in-text explanations, and projects throughout the text.
The Laudons Management Information Systems, seventh edition, is a text that not only offers you the most current and well-respected insights into the MIS field but a companion youll want to use over and over again in your current courses and future career. --This text refers to an out of print or unavailable edition of this title.
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Customer Reviews

9 Reviews
5 star:
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4 star:
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3 star:    (0)
2 star:
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Average Customer Review
3.4 out of 5 stars (9 customer reviews)
 
 
 
 
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2.0 out of 5 stars Writers must know the technology, July 11 2004
By 
Suhreed Sarkar (Dhaka, Bangladesh) - See all my reviews
This review is from: Management Information Systems (Hardcover)
While studying for MBA, my course teacher suggested this book as text. After reading this book, I could not undertsnad why the book is still in market? It has so many technical mistakes. I am mentioning one here.
The authors described "Star Topology" as: consists of a central computer connected to a number of smaller computers or terminals. Anybody having basic knowledge on computer networking will disagree with this definition. Actually the computers are connected to a hub or switch, not to a computer, and the computers need not to be 'smaller'.
The definition of other network topologies are also flawed. At the end of section 'The Ring Network' the authors commented that: Both ring and bus topologies are used in local area networks (LANs)... Probably they want to say that Star topology is not used in LAN, but the fact is that most of LANs in today's world use Star topology.
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1.0 out of 5 stars The book is not intuitive, May 25 2004
This review is from: Management Information Systems (Hardcover)
I am a computer programmer and had to use this book as a requirement for CIS class for my MBA degree. In my class I did not meet a single person who liked the book or found it satisfactory. I don't claim that I know everything about MIS. But the terms I knew are not explained well in the book. And it is very hard to understand terms I did not know. To illustrate my point, here is book's definition of the term 'hypertext markup language (html)' - "Page description language for creating Web pages and other hypermedia documents." In my opinion you don't explain word 'hypertext' with 'hypermedia'. "Page description language for creating Web pages" doesn't sound intuitive either. Most of the definitions sound like that. The only positive thing was that Book Store gave me 50% of the book price back when I returned it.
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4.0 out of 5 stars Case Study, How Can I get the answer?, April 17 2004
By A Customer
This review is from: Management Information Systems (Hardcover)
Hi, everybody!!!

This book is the one, don't doubt it. Well, anybody know where i can get information about the cases studies, i would like compare my answers with a credible source.

Well, thanks a lot.

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