Management Information Systems: Managing the Digital Firm [Hardcover]

For undergraduate/MBA-level course in Management Information Systems, Information Technology, and Information Systems, in departments of Business, Management, Computer Information Systems and Management Information Systems.
With relevant coverage of todays Digital Firm that is fully integrated throughout the 7th edition of Management Information Systems, the authors clearly illustrate the impact of information technology on business through vivid examples, engaging and interactive exercises, and the most current information.

Features and Benefits

NEW- The Digital Firm. Focuses on the digital integration of the firm, the use of information technology to conduct business process electronically and to enable information to flow seamlessly throughout the organization and with its business partners. The Digital Firm theme is present throughout the text.
- Describes how information technology is transforming organizations as they move toward this vision.
NEW- Application Software Exercises. Each chapter features a hands-on Application Exercise requiring students to use application software tools.
- Gives students the opportunity to apply their software skills and text concepts in management problem solving.
NEW- Management Decision Problems. Provides practical group or individual learning in and outside the classroom.
- Requires students to make decisions based on real-world MIS issues.
NEW- Two full chapters are devoted to the Internet as a key enabling technology for the Digital Firm. Chapter 4 scrutinizes E-Commerce and E-Business. Chapter 9 covers the restructuring of information technology due to the expanding Internet.
- Increases students awareness of the Internets impact has on organizational goals.
NEW- Coverage of the strategic role of information systems. Chapter 3 discusses how information systems and business strategy have changed as a result of the Digital Firm.
- Students see how the onset of IS in the Digital Firm affects their business planning.
Longer comprehensive projects. Concludes each part. Topics include creating an Internet business, designing a Website and a business process redesign project.
- Allows students to solve problems they might encounter as firms become more IT integrated.
Chapter-ending case studies. Looks at a variety of real cases in management.
- Students get an authentic look at managing information systems today.
Chapter-opening vignettes. Introduces material in the chapter through real-world examples.
- Students see possible challenges they may face in a real-world setting.

Its not business as usual anymore . . .
Why? Because digital firms are emerging. Businesses can no longer survive today without becoming digital. Thats why you need the Laudons Management Information Systems- Managing the Digital Firm, seventh edition, an indispensable text for anyone who wants to succeed in the e-business world.
What is the Digital Firm?
Its a firm where any piece of information required for business decisions is available at any time and anywhere in the organization. Its a firm where all the significant business relationships are digitally enabled. The Laudons will show you how to organize, manage, communicate, and lead as more firms go digital in the coming years.
THE LAUDON ADVANTAGE
The Laudons Management Information Systems is the worlds top-selling MIS text. Here youll find opportunities to build the skills and acquire the knowledge youll need to use information systems successfully in your business career.
Leading-Edge
If you want to know how to take maximum advantage of the latest technology and business trends, the Laudons are the place to start. Along with MIS foundation concepts, youll find the most up-to-the-minute coverage of leading-edge topics, such as- digital firms, e-commerce, e-business, the wireless Web, enterprise systems, customer relationship management, supply chain management, application service providers, on-line storage services, optical networks, broadband access, peer-to-peer computing, business-to-business exchanges, scalability, and high-availability computing.
The Laudon Management-Organisation-Technology Framework
Youll need a framework to help you understand and analyze business problems and information systems as you move into the business world. The Laudons Management-Organization-Technology framework is a well respected methodology in the field of Management Information Systems. Youll see it emphasized in cases, in-text explanations, and projects throughout the text.
The Laudons Management Information Systems, seventh edition, is a text that not only offers you the most current and well-respected insights into the MIS field but a companion youll want to use over and over again in your current courses and future career.

Kenneth C. Laudon is a Professor of Information Systems at New York Universitys Stern School of Business. He holds a B.A. in Economics from Stanford and a Ph.D. from Columbia University. He has authored eleven books dealing with information systems, organizations, and society. Professor Laudon has also written over forty articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
Professor Laudons current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. A part of this research is concerned with computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.
Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress) and to the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. Ken works with the Concours Group to provide advice to firms developing enterprise systems.
Ken Laudons hobby is sailing.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.
Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business. She maintains a lifelong interest in Oriental languages and civilizations.
The Laudons have two daughters, Erica and Elisabeth.
Management Information Systems- Managing the Digital Firm reflects a deep understanding of MIS research and teaching as well as practical experience designing and building real-world systems.