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Management: The Basics [Hardcover]

Morgen Witzel

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Book Description

Aug. 16 2004 0415320178 978-0415320177 1

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.


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Review

A valuable addition to the management lexicon - I would urge students of management to read this book.
–James Pickford, Editor of FT Mastering, Financial Times

Witzel has an engaging style which makes this an excellent text for students on introductory business and management courses.
–Kerry Carson, University of Louisiana

About the Author

Morgen Witzel is Honorary Senior Fellow at the School of Business and Economics, University of Exeter, and editor in chief of Corporate Finance Review. He has lectured and written on many topics in business and management, including business in China, virtual organizations and management history. He has written nine books and over 300 articles and essays for journals including the Financial Times, The Smart Manager and European Business Forum. His works include the Biographical Dictionary of Management (Thoemmes Press, 2001), Builders and Dreamers: The Making and Meaning of Management (FT-Prentice Hall, 2001), Managing in Virtual Organizations (Thomson Learning, 2003) and Singular and Different: Business in China, Past, Present andFuture (Palgrave Macmillan 2004).

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First Sentence
Management is the co-ordination and the direction of the activities of oneself and others towards some particular end. Read the first page
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