- Hardcover: 656 pages
- Publisher: Prentice Hall; 3 edition (Dec 2 1999)
- Language: English
- ISBN-10: 0130135380
- ISBN-13: 978-0130135384
- Product Dimensions: 23.1 x 19.6 x 3.3 cm
- Shipping Weight: 1.3 Kg
- Amazon Bestsellers Rank: #2,174,967 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.
From the Back Cover
This books presents readers with a unique and distinctive case study running throughout each chapter, focusing on the decision-making processes of a hypothetical company. The dynamic business setting that is the hypothetical "Global Foods" provides an interesting backdrop for the discussion of microeconomic theory and the tools of quantitative analysis used in management decision-making . Also covered by the authors are topics such as supply and demand, forecasting, cost, special pricing practices, and the role of the government in the market economy. For small business owners or large company management players who want to relate economic concepts, principles, and theories to their everyday business activity.
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