- Paperback: 192 pages
- Publisher: Kogan Page (Feb 28 2001)
- Language: English
- ISBN-10: 074943435X
- ISBN-13: 978-0749434359
- Product Dimensions: 23.4 x 15.4 x 1.2 cm
- Shipping Weight: 277 g
- Average Customer Review: 2.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: #1,941,473 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Book Description
Activists and pressure groups can present a serious threat to organizations. An activist group intent on creating opposition can do untold damage to an organization`s reputation, sales, profits and share price. While this sort of action can be destructive, in many cases the motives of the activists are worthy. How can an organizer protect itself without creating a public relations nightmare? The author provides realistic solutions and covers important areas like:
•The dynamics of pressure groups
•Assigning responsibility
•Building relationships
•Media relations
•Handling emergencies
About the Author
Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.
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Most helpful customer reviews
3.0 out of 5 stars
There's Got To Be More Out There,
By
This review is from: Managing Activism: A Guide to Dealing with Activists and Pressure Groups (Paperback)
While Managing Activism is a pretty good read from a professional standpoint, I have to admit that I was slightly disappointed that Denise Deegan's (sp?) book wasn't quite the how-to manual of dirty tricks used by corporations and their hired public relations people against activist groups. I think there must be some other books for that. While this book definitely had some clever approaches to dealing with activist pressure, it was a fairly professional approach to the problems that businesses can face from dealing with activist groups and the public. For the most part, her advice was simple: run an accountable and transparent business when dealing with the public, and even if you don't win friends with some activist groups for your practices, e.g. heavy industry or animal testing, you can actually win the PR battle sometimes. Unfortunately, since it seems we are living through a time of some of the greatest corporate hubris since the robber barons, it's not surprising that most companies don't feel the need to follow these suggestions. I was most interested in the divide and conquer techniques she suggests for activist and pressure groups. By brokering a deal with the least radical of the opposition groups, a business interest can actually marginalize the most committed groups. A lot of this type of strategy was based on the cynical premise that many activist organizations, especially the larger ones, are as committed to fundraising and membership growth as they are to their organizing issues. Like most cynical opinions, this one has a kernel of truth to it. There are plenty of organizations out there who see the pool of support and money as a finite one, and they view every other organization out there as competition. That's why I think organizations with minimal hierarchy and an equally minimal interest in fundraising are the future of activism.
1.0 out of 5 stars
How to forget your grassroots & go to corporate branches.,
By bedrich magas (Punta Arenas, Magallanes, Chile) - See all my reviews
This review is from: Managing Activism: A Guide to Dealing with Activists and Pressure Groups (Paperback)
Yes, after such a read it comes even clearer that money changes everything. Grassroot activists, beware: you are the target here and this is a primer on baseline tactics to defeat nonprofit nature and life lovers.The receipt is simple and twofolded: 1. Bad guys are noisy and dirty, good boys cooperate and avoid nose piercing, so let's do business with the later as neatly as possible. 2. Money changes everything and breaks any alliance, if allowed. Polite manners always win, this author says.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
2.0 out of 5 stars (2 customer reviews) 6 of 7 people found the following review helpful
1.0 out of 5 stars
How to forget your grassroots & go to corporate branches.,
By bedrich magas - Published on Amazon.com
This review is from: Managing Activism: A Guide to Dealing with Activists and Pressure Groups (Paperback)
Yes, after such a read it comes even clearer that money changes everything. Grassroot activists, beware: you are the target here and this is a primer on baseline tactics to defeat nonprofit nature and life lovers.The receipt is simple and twofolded: 1. Bad guys are noisy and dirty, good boys cooperate and avoid nose piercing, so let's do business with the later as neatly as possible. 2. Money changes everything and breaks any alliance, if allowed. Polite manners always win, this author says. 4 of 5 people found the following review helpful
3.0 out of 5 stars
There's Got To Be More Out There,
By Edward M. Melendez - Published on Amazon.com
This review is from: Managing Activism: A Guide to Dealing with Activists and Pressure Groups (Paperback)
While Managing Activism is a pretty good read from a professional standpoint, I have to admit that I was slightly disappointed that Denise Deegan's (sp?) book wasn't quite the how-to manual of dirty tricks used by corporations and their hired public relations people against activist groups. I think there must be some other books for that. While this book definitely had some clever approaches to dealing with activist pressure, it was a fairly professional approach to the problems that businesses can face from dealing with activist groups and the public. For the most part, her advice was simple: run an accountable and transparent business when dealing with the public, and even if you don't win friends with some activist groups for your practices, e.g. heavy industry or animal testing, you can actually win the PR battle sometimes. Unfortunately, since it seems we are living through a time of some of the greatest corporate hubris since the robber barons, it's not surprising that most companies don't feel the need to follow these suggestions. I was most interested in the divide and conquer techniques she suggests for activist and pressure groups. By brokering a deal with the least radical of the opposition groups, a business interest can actually marginalize the most committed groups. A lot of this type of strategy was based on the cynical premise that many activist organizations, especially the larger ones, are as committed to fundraising and membership growth as they are to their organizing issues. Like most cynical opinions, this one has a kernel of truth to it. There are plenty of organizations out there who see the pool of support and money as a finite one, and they view every other organization out there as competition. That's why I think organizations with minimal hierarchy and an equally minimal interest in fundraising are the future of activism. |
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