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Market-Based Management Paperback – Dec 31 2002


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Product Details

  • Paperback: 432 pages
  • Publisher: Prentice Hall; 3 edition (Dec 31 2002)
  • Language: English
  • ISBN-10: 013008218X
  • ISBN-13: 978-0130082183
  • Product Dimensions: 17.8 x 2.2 x 23.5 cm
  • Shipping Weight: 608 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #778,614 in Books (See Top 100 in Books)
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  • See Complete Table of Contents

Product Description

Review

"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." - Ron Goldsmith, Florida State University "What this textbook teaches about the profit impact of customer satisfaction is in valuable. What it teaches about Net Marketing Contribution is a revelation." #151; Glenn Christensen, Brigham Young University "Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like those you've offered that they can use in their decision-making processes." - Douglas J. Lincoln, Boise State University, editor of the Journal of Marketing Education "The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hands-on tools for the students before they enter the marketplace." - Torsten Ringberg, University of Wisconsin-Milwaukee

From the Inside Flap

Based on positive feedback from students, professors, and those working in the field of marketing, I was encouraged to pursue a third edition of Market-Based Management. The strength of the book remains its focus on market orientation and the processes and tools for building marketing strategies that deliver superior levels of customer value and profitability. A differentiating feature of this book is its focus on marketing profitability, and the role marketing strategies play in building the profits of a business. The best way to accomplish this is with a market-driven strategy that attracts, satisfies, and retains target customers with a value that is superior to competing products or services.

The third edition builds on this theme in several ways. A special effort was made to include more coverage of Customer Relationship Management, E-Marketing Strategies, and Brand Management Strategies. In addition, Application Problems at the end of each chapter have been revised. However, the feature that will greatly enhance the third edition the most is the online, interactive spreadsheets that can be used to analyze the application problems. This will give students the opportunity to solve real-world marketing problems online as well as experiment with the interactive spreadsheets to further develop marketing insights. For instructors, the application problems and interactive spreadsheets can be used to create additional assignments.

Market-based management is intuitively easy but deceptively difficult. The reason students and professionals like this book is because it is readable, and because it presents the tools and processes needed to actually build a market-driven strategy. The concepts, by themselves, are important and are the backbone of market-based management. However, they are of limited value if they cannot be applied in a way that delivers superior customer value and profitability. Those in marketing need to take a greater level of responsibility for managing profits and the external performance metrics of a business. This is an important benefit of this book. It is my hope that this book will help you in your understanding of, commitment to, and practice of market-based management.

Roger J. Best
Emeritus Professor of Marketing
University of Oregon


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Most helpful customer reviews

2 of 2 people found the following review helpful By A Customer on Jan. 17 2004
Format: Paperback
I really like this book. There are around 10 intro marketing textbooks, and they're almost all either (co-)authored by Kotler, or shameless rip-offs of his books.
Hats of to Roger Best for coming up with a book that's truly different. The approach is refreshingly down-to-earth, almost nerdy, including a lot of frameworks for financial or qualitative analysis that would be useful to any marketing manager in his or her daily life. Although it can be used as an introductory marketing textbook, you'll find a lot of material here that you don't find in Kotler and Kotler-clones, so I also recommend it to people who've had an intro marketing course, and who want to move beyond the basics. Likewise, this would be a great book for practicing marketing managers who've been out in the field a couple of years, and want to brush up on the basics, without wading through the usual definitions and useless frameworks in other intro textbooks.
The entire book is in black and white, lacking the usual fancy graphics, and it is only about half the length of other textbooks. I actually find that refreshing, and it is an extension the substance-over-hype approach behind this book.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 25 reviews
25 of 26 people found the following review helpful
A real treasure, an intro marketing book with substance Jan. 17 2004
By A Customer - Published on Amazon.com
Format: Paperback
I really like this book. There are around 10 intro marketing textbooks, and they're almost all either (co-)authored by Kotler, or shameless rip-offs of his books.
Hats of to Roger Best for coming up with a book that's truly different. The approach is refreshingly down-to-earth, almost nerdy, including a lot of frameworks for financial or qualitative analysis that would be useful to any marketing manager in his or her daily life. Although it can be used as an introductory marketing textbook, you'll find a lot of material here that you don't find in Kotler and Kotler-clones, so I also recommend it to people who've had an intro marketing course, and who want to move beyond the basics. Likewise, this would be a great book for practicing marketing managers who've been out in the field a couple of years, and want to brush up on the basics, without wading through the usual definitions and useless frameworks in other intro textbooks.
The entire book is in black and white, lacking the usual fancy graphics, and it is only about half the length of other textbooks. I actually find that refreshing, and it is an extension the substance-over-hype approach behind this book.
6 of 6 people found the following review helpful
Great Book for Managers March 20 2007
By Stefan Michel - Published on Amazon.com
Format: Paperback
This is a great book for managers who want to understand marketing better. It is truly customer-focused and performance-oriented. I teach Marketing in EMBA classes in the US and in Switzerland, and the students love this book, together with the applications.
3 of 3 people found the following review helpful
A standard textbook for many Universities Sept. 22 2012
By Ryan Gravette - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Market based management walks the reader through the basic foundations of marketing. Each chapter takes the reader through examples and explanations of these foundational principals.

Although the text is clear, it feels like it is written by an accountant rather than by someone who writes for a living.

This kindle version was disappointing with ye number of restrictions. Only my iPad was able to read it, and features like dictation were disabled.

For the cost, rent or reselling is a better option.
2 of 2 people found the following review helpful
Great material and ideas... needs a little fine tuning in later editions Oct. 31 2008
By C. Robart - Published on Amazon.com
Format: Paperback
This is a very pricey book for an MBA course of mine. It's got great concepts and a very quantitative method for evaluating marketing, which is great because when marketing programs are the first to get cut in the budget, it's nice to have proof of how effective they are. The author also has a compatible website with additional tools for marketing.

Still, I think that the book is really dense with not enough real-world examples. Also, the graphs alluded to on one page are found on a different page, which makes it difficult to follow along (sometimes graphs are in the future, and others they have already been shown).

His methods are great in theory, but a lot of them would be impossible to configure in real life. For example, when does anyone truly know the true market attractiveness score? It's an estimate, at best. Great start, though. I hope that the 6th edition is a little better organized...
1 of 1 people found the following review helpful
Great marketing book! July 13 2010
By Sireenah Siman - Published on Amazon.com
Format: Paperback Verified Purchase
I am about to start an MBA program in the fall and this was a great book on marketing to get me up to speed and feel as though I can succeed and also contribute in my upcoming marketing classes.

The writing is great and easy to comprehend and Best gives good basic examples of concepts throughout the book. I would highly recommend this book to anyone interested in learning more about marketing.


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