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Market Orientation in Food and Agriculture Hardcover – Nov 30 1995


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CDN$ 330.69 CDN$ 19.00

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`The strength of the book lies in the way it develops a conceptual framework ...
... a valuable contribution to the subject of market orientation in food marketing.
... a useful reference for company managers and marketing students, particularly whose who are interested in the strategic aspects of market orientation and product development.'
European Review of Agricultural Economics

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