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Market Orientation in Food and Agriculture Hardcover – Nov 30 1995

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CDN$ 323.00 CDN$ 114.16 Books Gift Guide

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Product Details

  • Hardcover: 284 pages
  • Publisher: Springer; 1996 edition (Nov. 30 1995)
  • Language: English
  • ISBN-10: 0792396499
  • ISBN-13: 978-0792396499
  • Product Dimensions: 15.6 x 2.1 x 23.4 cm
  • Shipping Weight: 603 g
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Product Description


`The strength of the book lies in the way it develops a conceptual framework ...
... a valuable contribution to the subject of market orientation in food marketing.
... a useful reference for company managers and marketing students, particularly whose who are interested in the strategic aspects of market orientation and product development.'
European Review of Agricultural Economics

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