CDN$ 72.42
Only 1 left in stock (more on the way).
Ships from and sold by
Gift-wrap available.
Market Segmentation: How ... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Market Segmentation: How to do it, how to profit from it Paperback – Oct 1 2004

See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
"Please retry"
CDN$ 72.42
CDN$ 61.95 CDN$ 5.31

There is a newer edition of this item:

Product Details

  • Paperback: 512 pages
  • Publisher: Butterworth-Heinemann; 1 edition (Oct. 1 2004)
  • Language: English
  • ISBN-10: 0750659815
  • ISBN-13: 978-0750659819
  • Product Dimensions: 18.9 x 2.8 x 24.6 cm
  • Shipping Weight: 939 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #265,478 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Book Description

Provides a structured, no-nonsense approach to getting market segmentation right.

From the Back Cover

Market Segmentation is the only book in the world that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organisations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong.

Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knowledge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a lack of a structured approach to market segmentation.

Inside This Book (Learn More)
First Sentence
This chapter provides a brief review of the state of the marketing domain. Read the first page
Explore More
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

5.0 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See the customer review
Share your thoughts with other customers

Most helpful customer reviews

Format: Paperback
The authors present a very practical, logical and experientially-anchored segmentation methodology. The book is a detailed segmentation process "implementation plan" that can be easily adapted to one's needs. The segmentation process stages--each stage subjected to an in-depth treatment in a chapter--are well explained with presented concepts clearly defined. There is plenty of material, examples and insights that greatly enhance understanding, learning and bring the segmentation process into the realm of practicality. The end-of-chapter exercises greatly help exemplify ideas presented throughout the book. In summary, the authors present a user-friendly, no-nonsense segmentation methodology.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.

Most Helpful Customer Reviews on (beta) 6 reviews
Marketing segmentation Oct. 10 2012
By Zsolt Simon - Published on
Format: Paperback Verified Purchase
When I ordered this book, I expected to receive a high value book, that helps me in my current job. Honestly I can tell - this is one of the best professional book - I recommend it for segment managers, or anybody who is involved in marketing
1 of 3 people found the following review helpful
Text book style, but good read March 26 2008
By Only Accuracy - Published on
Format: Paperback
Good book on developing processes and alot of excercises were helpful, however it was like being forced to read a MBA text book again. i was hoping to get some more correlations to Six Sigma and others but overall it is a good read...but be ready to feel like you are studying again.
0 of 2 people found the following review helpful
Ye Liang's Book Review Two Feb. 9 2011
By Ye Liang - Published on
Format: Paperback
"Market Segmentation: How to Do It, How to Profit from It" is such a significant book which describe what market segmentation is and how to do market segmentation successful. The book combines many marketing theories and vivid examples together to indicates and analyze the market trend. One who can run the business successfully must have the abilities to recognize the customer value, business models, marketing strategy, and then he/she can make the proper adjustment to adapt to the changing situation. Of course, the most important thing is to find the correct way do market segmentation.

Ye Liang
0 of 2 people found the following review helpful
Luke warm Response Feb. 1 2011
By Prerit K. Souda - Published on
Format: Paperback
There are some books that keep you glued and till you don't read them, your life seems incomplete. This is NOT that kind of book. It gives a nice structured way to deal with Segmentation but it appears boring with long lengthy discussion; stuff that can end in a page is extended for 4-5 pages and thats what makes it so boring to read!!
0 of 2 people found the following review helpful
Marketing Segmentation Feb. 13 2010
By Tom Anderson - Published on
Format: Paperback Verified Purchase
One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.