- Hardcover: 671 pages
- Publisher: South-Western College Pub; 9 edition (Jan 4 2007)
- Language: English
- ISBN-10: 0324362080
- ISBN-13: 978-0324362084
- Product Dimensions: 27.7 x 21.8 x 2.8 cm
- Shipping Weight: 1.5 Kg
- Amazon Bestsellers Rank: #2,057,026 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.
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Great service, Mar 28 2011
By Honeybee - Published on Amazon.com
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This review is from: Marketing (Hardcover)
Not only did I receive my text book in a fraction of the time that was quoted for the order, but it was also in great condition. I recommened these people for any and everything.
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