CDN$ 132.95
  • List Price: CDN$ 139.95
  • You Save: CDN$ 7.00 (5%)
Only 10 left in stock (more on the way).
Ships from and sold by Amazon.ca.
Gift-wrap available.
Quantity:1
Marketing with Connect Ac... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Marketing with Connect Access Card, 8th Canadian Edition Hardcover – Feb 15 2011


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
CDN$ 132.95
CDN$ 110.00 CDN$ 74.99

2014 Books Gift Guide for Children & Teens
Browse our featured books to find gift ideas for the boys or girls on your holiday shopping list this year!

Frequently Bought Together

Marketing with Connect Access Card, 8th Canadian Edition + Canadian Organizational Behaviour with Connect Access Card
Price For Both: CDN$ 291.55


Customers Who Bought This Item Also Bought



Product Details

  • Hardcover: 624 pages
  • Publisher: McGraw-Hill Ryerson Higher Education; Canadian edition (Feb. 15 2011)
  • Language: English
  • ISBN-10: 0071091394
  • ISBN-13: 978-0071091398
  • Product Dimensions: 21.8 x 2.8 x 27.9 cm
  • Shipping Weight: 1.6 Kg
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #18,653 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Frederick G. Crane is an Executive Professor at the College of Business at Northeastern University; Editor of the Journal of the Academy of Business Education; and Senior Fellow at the Institute for Enterprise Growth. He is a former full professor at Dalhousie University; a full professor at the University of New Hampshire; a professor in the EMBA program at Saint Mary's University; and the founding Editor of the Journal of Promotion Management. He is also the former President of QMA Consulting Group Ltd., a multi-million dollar management and marketing consulting firm. Dr. Crane has completed over 300 consulting assignments in more than three-dozen countries for Fortune 500 and Canadian 500 firms as well as high-growth venture start-ups. He has also developed and delivered more than 100 executive education, corporate training, and management development programs. Dr. Crane has authored more then 70 referred publications and 10 textbooks and serves as an editorial board member for Services Marketing Quarterly, Health Marketing Quarterly, and Journal of Hospital Marketing.

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.

William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

3.9 out of 5 stars
Share your thoughts with other customers

Most helpful customer reviews

1 of 1 people found the following review helpful By Chris Lambert on March 6 2013
Format: Hardcover Verified Purchase
This is the text book for an introductory marketing class that I'm taking. The book is great and the connect access feature is very helpful, although the book isn't that old and there are quite a few references that are already out of date or obsolete.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By ebun amusan on July 4 2014
Format: Hardcover Verified Purchase
Good
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Hardcover
Some of these textbooks can be quite dry but this one clearly tries to keep your interest with good examples. With respect to "Connect Access", I was disappointed that the "ebook" included is only for reading on your computer, and its not a simple, easy to read file, its smaller on my screen than that, with lots of scrolling and page turning to do. I couldn't use the ebook on my Kindle and it doesn't look like you could use it on any other ereader either. The quizzes in Connect seem to the matching type, I would prefer multiple choice.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By Lisa on Jan. 4 2012
Format: Hardcover
The product was exactly how it was described. Quick delivery and proper packaging. Very impressed with seller, will purchase again from seller.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.


Feedback