About the Author
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.
Frederick G. Crane is an Executive Professor at the College of Business at Northeastern University; Editor of the Journal of the Academy of Business Education; and Senior Fellow at the Institute for Enterprise Growth. He is a former full professor at Dalhousie University; a full professor at the University of New Hampshire; a professor in the EMBA program at Saint Mary's University; and the founding Editor of the Journal of Promotion Management. He is also the former President of QMA Consulting Group Ltd., a multi-million dollar management and marketing consulting firm. Dr. Crane has completed over 300 consulting assignments in more than three-dozen countries for Fortune 500 and Canadian 500 firms as well as high-growth venture start-ups. He has also developed and delivered more than 100 executive education, corporate training, and management development programs. Dr. Crane has authored more then 70 referred publications and 10 textbooks and serves as an editorial board member for Services Marketing Quarterly, Health Marketing Quarterly,
and Journal of Hospital Marketing.