About the Author
Roger A. Kerin è Harold C. Simmons Distinguished Professor presso la SMU Cox School of Business.
William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.
Steven W. Hartley è professor of Marketing nel Daniels College of Business presso la University of Denver.
Frederick G. Crane is an Executive Professor at the College of Business at Northeastern University; Editor of the Journal of the Academy of Business Education; and Senior Fellow at the Institute for Enterprise Growth. He is a former full professor at Dalhousie University; a full professor at the University of New Hampshire; a professor in the EMBA program at Saint Mary's University; and the founding Editor of the Journal of Promotion Management. He is also the former President of QMA Consulting Group Ltd., a multi-million dollar management and marketing consulting firm. Dr. Crane has completed over 300 consulting assignments in more than three-dozen countries for Fortune 500 and Canadian 500 firms as well as high-growth venture start-ups. He has also developed and delivered more than 100 executive education, corporate training, and management development programs. Dr. Crane has authored more then 70 referred publications and 10 textbooks and serves as an editorial board member for Services Marketing Quarterly, Health Marketing Quarterly,
and Journal of Hospital Marketing.