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Format: Hardcover|Change
Price:$149.95+ Free shipping with Amazon Prime
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on March 6, 2013
This is the text book for an introductory marketing class that I'm taking. The book is great and the connect access feature is very helpful, although the book isn't that old and there are quite a few references that are already out of date or obsolete.
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on February 17, 2012
Some of these textbooks can be quite dry but this one clearly tries to keep your interest with good examples. With respect to "Connect Access", I was disappointed that the "ebook" included is only for reading on your computer, and its not a simple, easy to read file, its smaller on my screen than that, with lots of scrolling and page turning to do. I couldn't use the ebook on my Kindle and it doesn't look like you could use it on any other ereader either. The quizzes in Connect seem to the matching type, I would prefer multiple choice.
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on January 4, 2012
The product was exactly how it was described. Quick delivery and proper packaging. Very impressed with seller, will purchase again from seller.
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on June 5, 2015
good read. Helpful towards a thorough understanding of the subject.
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on January 20, 2014
The book itself is in excellent condition, but I paid a bit more for this used book because it had the Connect Access card but it never showed up with the order. I feel a bit jipped. this was my first time ordering a used book and I would like to think you are getting what you say you are getting when you order from a big company like this... a bit disappointed.
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on June 17, 2013
There was far too much information in this book. It was not very interesting and a difficult read to get to each end of the chapter. Reading through all of the content is probably only useful for an instructor.
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on September 18, 2012
Great service, i really appreciate all the help as they fully understand the persons's situation. i don't think anyone else would do that.
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on July 4, 2014
Good
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