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Marketing of High-Technology Products and Innovations [Hardcover]

Jakki J Mohr
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First Sentence
If high tech is permeating even basic industries, just what is high tech? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2003  advantage  advertising  application  based  benefits  between  brand  business  channel  chapter  cit  companies  competitive  competitors  computer  consumer  costs  customers  decision  design  develop  development  different  digital  distribution  early  engine  even  example  existing  firms  first  good  high  however  idea  important  include  industry  information  innovation  internet  issues  journal  lead  level  management  market  marketing  may  might  model  must  needs  new  often  online  op  order  page  partners  patent  people  percent  potential  pp  price  pricing  process  product  provide  purchase  relationship  research  resources  result  sales  search  service  should  site  software  solutions  standard  strategy  success  supply  system  team  technology  time  tools  use  used  users  value  web  work  years 
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