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The Marketing Information Revolution
 
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The Marketing Information Revolution [Hardcover]

Robert C. Blattberg (Editor), John D. Little (Editor), Rashi Glazer (Editor)

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Product Details

  • Hardcover: 373 pages
  • Publisher: Harvard Business School Press (January 1994)
  • Language: English
  • ISBN-10: 0875843298
  • ISBN-13: 978-0875843292
  • Product Dimensions: 23.6 x 16 x 3.3 cm
  • Shipping Weight: 726 g

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Product Description

Book Description

Focuses on five stages of the information value chain: data collection and transmission, data management, data interpretation, models, and decision support systems. DLC: Marketing-Data processing.

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Amazon.com: 5.0 out of 5 stars (1 customer review)

1 of 1 people found the following review helpful
5.0 out of 5 stars Right to the Point, Mar 24 2000
By LUIS - Published on Amazon.com
This review is from: The Marketing Information Revolution (Hardcover)
This book remains extremely up to date. The authors envisioned today's marketing transformation that is still happening, six years after publication. Only now the tools needed to follow the author's guidelines are being developed and used by retailers.
› Go to Amazon.com to see the review  5.0 out of 5 stars 

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