- Paperback: 156 pages
- Publisher: Trafford Publishing (February 2005)
- Language: English
- ISBN-10: 1412021782
- ISBN-13: 978-1412021784
- Product Dimensions: 23.4 x 18.5 x 1.3 cm
- Shipping Weight: 386 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #287,859 in Books (See Top 100 in Books)
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
Product Details |
Inside This Book
(Learn More)
First Sentence
Success in the competitive world of business is not accidental. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Success in the competitive world of business is not accidental. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars
Practical advice and a great blueprint for strategic planning,
By Gabriella O'Rourke (Canada) - See all my reviews
This review is from: Marketing Led: Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace (Paperback)
This book goes a long way beyond marketing idealism and provides very practical recommendations for how to elevate the strategic influence of your marketing plan.In a very easy to digest format, the book guides you through the tough questions and customer oriented thinking required to lift your marketing plans from mundane to truly differentiated. The author also provides specific guidance on aligning disparate functions of sales, production and operations and marketing in efforts to serve the customer. A truly practical and inspirational read.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.8 out of 5 stars (12 customer reviews) 2 of 2 people found the following review helpful
1.0 out of 5 stars
Look elsewhere for marketing expertise,
By Canadian HomeOwner - Published on Amazon.com
This review is from: Marketing Led: Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace (Paperback)
If you are looking for a detailed marketing book, look elsewhere. Many of the topics are given a superficial view and when the author attempts to provide any depth, he just creates confusion with buzzwords and jargon. Many topics have little substance to support the authors position. The templates are poorly structured as well and there are too many tables with irrelevant data. On top of all this, the book is out of date. I wish I could my $39 back in addition to the hours wasted reading through this "textbook".
1 of 1 people found the following review helpful
5.0 out of 5 stars
Great book - very detailed with great examples,
By O.Fields - Published on Amazon.com
This review is from: Marketing Led: Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace (Paperback)
This book is absolutely essential if you want to know more about why it's important and how to come up with and execute marketing plans. There is even a chapter describing common pitfalls that you should be aware of so that you don't make them. I own a small business so this book made it very simple and easy for me to come up with my own plans and it really showed me why it was important to do so. Also, the appendices were of great help since it included a detailed example of what a marketing and sales plan should look like. This book is the first reference that I use whenever questions of marketing, sales or customer plans/execution comes to mind. The glossary was very helpful too.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Clear, concise, and straight-forward,
By Jane "Jane" - Published on Amazon.com
This review is from: Marketing Led: Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace (Paperback)
What Ajay Sirsi has done is provide a clear, concise, and straight-forward approach to creating and developing improved marketing and sales plan. I particularly enjoyed the thorough charts, examples and highlighted tips that were included to emphasize the key points detailed in each chapter.
|
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
