Legal Nurse Consultants have the health/medical knowledge to provide valuable insight into medical issues of legal cases; however, most nurses don't have a clue about how to market those services. This book offers answers to their marketing problems. They will learn how to: Target attorneys that need their services; classify prospects and assess their needs; develop outstanding brochures and cover letters; use networks and networking to their advantage; be a solution to attorneys' problems; and do all this on a minimal marketing budget.
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First Sentence
Learning about marketing yourself assumes you have prepared for the business service you offer. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Learning about marketing yourself assumes you have prepared for the business service you offer. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4.9 out of 5 stars
13 reviews
18 of 18 people found the following review helpful
5.0 out of 5 stars
A Must-Read for any Legal Nurse Consultant
May 23 2001
By Pattie Patterson
- Published on Amazon.com
Format:Paperback
Marketing is, by far, the hardest and scariest part of starting a Legal Nurse Consulting business. This book takes all of the key ideas in marketing, and organizes them in a consise, basic, and reader-friendly format. Though the marketing strategies are not any big new revelations, the organization of the book itself and the flow of strategies makes it unique from any other marketing books I have read. While the context of the book is an invaluable resource, the text is light, humorous and very easy to follow and understand. It is, if it is used as it was written, a roadmap to a successful and profitable Legal Nurse Consultant business. I highly recommend this book!!!
16 of 16 people found the following review helpful
5.0 out of 5 stars
Excellent Resource
July 29 2000
By Helen Heiskell
- Published on Amazon.com
Format:Paperback
This book is an excellent resource for every legal nurse consultant. It begins with the basics of getting ready to market your services, and goes all the way through the marketing process. I have been a legal nurse consultant for six years, and found many new ideas I had not yet thought of. I would highly recommend this book for any new legal nurse consultant wanting to get started, and any experienced legal nurse consultant who needs some new ideas for marketing.
13 of 13 people found the following review helpful
5.0 out of 5 stars
An excellent organizational tool for marketing.
July 16 2000
By gatorgirl
- Published on Amazon.com
Format:Paperback
I really liked this book because the information is so down to earth! It covers everything about marketing, from identifying your target market ,to how to keep clients once you get them. Included are strategies on creating effective marketing materials, mastering telephone contacts and meeting with prospects. This book covers things you know, should know, don't know and need to know and organizes them in a very readable format!
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4.9 out of 5 stars
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