Marketing for the Legal Nurse Consultant: A Guide to Getting All the Clients You Can Handle Using Proven, Lowcost Strategies Paperback – Jun 2000
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20 of 20 people found the following review helpful
By Pattie Patterson - Published on Amazon.com
Marketing is, by far, the hardest and scariest part of starting a Legal Nurse Consulting business. This book takes all of the key ideas in marketing, and organizes them in a consise, basic, and reader-friendly format. Though the marketing strategies are not any big new revelations, the organization of the book itself and the flow of strategies makes it unique from any other marketing books I have read. While the context of the book is an invaluable resource, the text is light, humorous and very easy to follow and understand. It is, if it is used as it was written, a roadmap to a successful and profitable Legal Nurse Consultant business. I highly recommend this book!!!
18 of 18 people found the following review helpful
By Helen Heiskell - Published on Amazon.com
This book is an excellent resource for every legal nurse consultant. It begins with the basics of getting ready to market your services, and goes all the way through the marketing process. I have been a legal nurse consultant for six years, and found many new ideas I had not yet thought of. I would highly recommend this book for any new legal nurse consultant wanting to get started, and any experienced legal nurse consultant who needs some new ideas for marketing.
14 of 14 people found the following review helpful
By gatorgirl - Published on Amazon.com
I really liked this book because the information is so down to earth! It covers everything about marketing, from identifying your target market ,to how to keep clients once you get them. Included are strategies on creating effective marketing materials, mastering telephone contacts and meeting with prospects. This book covers things you know, should know, don't know and need to know and organizes them in a very readable format!
11 of 11 people found the following review helpful
By Deborah Hafernick, RN, LNC - Published on Amazon.com
Marketing for the Legal Nurse Consultant is the most valuable book in my library! The Joos' walk LNCs through the world of marketing with ease. I've been lucky enough to have met these fine people in person and attended their marketing seminars. Here again, this is a "must do" for the independent legal nurse consultant. My cards and brochures went through major overhauls with their help and my business has prospered! Thank you both, John and Betty, for all you do! I'm looking forward to purchasing your next edition.
9 of 9 people found the following review helpful
By Susan T Townsend BS RN - Published on Amazon.com
Marketing for the LNC is an excellent book for the new LNC as well as the more established consultant. Betty gives practical advice for nurses who are trying to get that "first case". It may not be widely known, but nurses are not used to having to market themselves in a business atmosphere. Our clients in the hospital are pretty much a captive audience, thus there is no need for us to market ourselves. Then we decide to branch out into assisting attorneys, insurance companies etc. with the daunting task of interpreting medical records and the various other tasks of the Legal Nurse Consultant and realize we have to market ourselves to these attorneys and firms. Needless to say, there is just a bit of a "fear" factor involved. Betty has tried to make marketing an easy, fearless task and has given excellent ideas on how to obtain that first case and continue to obtain cases from those firms. I was privileged to meet with Betty this spring and found that her information in person mirrors what she has written in her book. She has practiced legal nurse consulting for many years and obviously knows what she is talking about since she has a very busy practice. I am sure you will find her book very informative and useful.
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