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Marketing for the Legal Nurse Consultant: A Guide to Getting All the Clients You Can Handle Using Proven, Lowcost Strategies [Paperback]

Betty Joos , John Joos


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Book Description

June 2000 0967473004 978-0967473000
Legal Nurse Consultants have the health/medical knowledge to provide valuable insight into medical issues of legal cases; however, most nurses don't have a clue about how to market those services. This book offers answers to their marketing problems. They will learn how to: Target attorneys that need their services; classify prospects and assess their needs; develop outstanding brochures and cover letters; use networks and networking to their advantage; be a solution to attorneys' problems; and do all this on a minimal marketing budget.

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Product Details

  • Paperback
  • Publisher: Informed Decisions Inc (June 2000)
  • Language: English
  • ISBN-10: 0967473004
  • ISBN-13: 978-0967473000
  • Product Dimensions: 21.6 x 13.5 x 1.5 cm
  • Shipping Weight: 249 g
  • Amazon Bestsellers Rank: #1,013,080 in Books (See Top 100 in Books)

Inside This Book (Learn More)
First Sentence
Learning about marketing yourself assumes you have prepared for the business service you offer. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.9 out of 5 stars  15 reviews
19 of 19 people found the following review helpful
5.0 out of 5 stars A Must-Read for any Legal Nurse Consultant May 23 2001
By Pattie Patterson - Published on Amazon.com
Format:Paperback
Marketing is, by far, the hardest and scariest part of starting a Legal Nurse Consulting business. This book takes all of the key ideas in marketing, and organizes them in a consise, basic, and reader-friendly format. Though the marketing strategies are not any big new revelations, the organization of the book itself and the flow of strategies makes it unique from any other marketing books I have read. While the context of the book is an invaluable resource, the text is light, humorous and very easy to follow and understand. It is, if it is used as it was written, a roadmap to a successful and profitable Legal Nurse Consultant business. I highly recommend this book!!!
17 of 17 people found the following review helpful
5.0 out of 5 stars Excellent Resource July 29 2000
By Helen Heiskell - Published on Amazon.com
Format:Paperback
This book is an excellent resource for every legal nurse consultant. It begins with the basics of getting ready to market your services, and goes all the way through the marketing process. I have been a legal nurse consultant for six years, and found many new ideas I had not yet thought of. I would highly recommend this book for any new legal nurse consultant wanting to get started, and any experienced legal nurse consultant who needs some new ideas for marketing.
13 of 13 people found the following review helpful
5.0 out of 5 stars An excellent organizational tool for marketing. July 16 2000
By gatorgirl - Published on Amazon.com
Format:Paperback
I really liked this book because the information is so down to earth! It covers everything about marketing, from identifying your target market ,to how to keep clients once you get them. Included are strategies on creating effective marketing materials, mastering telephone contacts and meeting with prospects. This book covers things you know, should know, don't know and need to know and organizes them in a very readable format!
10 of 10 people found the following review helpful
5.0 out of 5 stars Every LNC should have this book!! April 15 2003
By Deborah Hafernick, RN, LNC - Published on Amazon.com
Format:Paperback
Marketing for the Legal Nurse Consultant is the most valuable book in my library! The Joos' walk LNCs through the world of marketing with ease. I've been lucky enough to have met these fine people in person and attended their marketing seminars. Here again, this is a "must do" for the independent legal nurse consultant. My cards and brochures went through major overhauls with their help and my business has prospered! Thank you both, John and Betty, for all you do! I'm looking forward to purchasing your next edition.
8 of 8 people found the following review helpful
5.0 out of 5 stars Excellent item for the new LNC to have in library May 21 2001
By Susan T Townsend BS RN - Published on Amazon.com
Format:Paperback
Marketing for the LNC is an excellent book for the new LNC as well as the more established consultant. Betty gives practical advice for nurses who are trying to get that "first case". It may not be widely known, but nurses are not used to having to market themselves in a business atmosphere. Our clients in the hospital are pretty much a captive audience, thus there is no need for us to market ourselves. Then we decide to branch out into assisting attorneys, insurance companies etc. with the daunting task of interpreting medical records and the various other tasks of the Legal Nurse Consultant and realize we have to market ourselves to these attorneys and firms. Needless to say, there is just a bit of a "fear" factor involved. Betty has tried to make marketing an easy, fearless task and has given excellent ideas on how to obtain that first case and continue to obtain cases from those firms. I was privileged to meet with Betty this spring and found that her information in person mirrors what she has written in her book. She has practiced legal nurse consulting for many years and obviously knows what she is talking about since she has a very busy practice. I am sure you will find her book very informative and useful.

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