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Marketing Management
Phil Kotler (Author), Kevin Keller (Author) Average Customer Review:   (2)
Not in stock; order now and we'll deliver when available This item ships for FREE with Super Saver Shipping. CDN$ 176.70
Book Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply... Read More |
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