Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
Marketing with Newsletters: How to Boost Sales, Add Members & Raise Funds with a Print, Fax, E-mail, Web Site or Postcard Newsletter
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Marketing with Newsletters: How to Boost Sales, Add Members & Raise Funds with a Print, Fax, E-mail, Web Site or Postcard Newsletter [Paperback]

Elaine Floyd (Author)

Available from these sellers.


Product Details

  • Paperback: 288 pages
  • Publisher: EFG; 3rd Revised edition edition (January 2003)
  • Language: English
  • ISBN-10: 1930500114
  • ISBN-13: 978-1930500112
  • Product Dimensions: 24 x 18.7 x 1.9 cm
  • Shipping Weight: 594 g
  • Amazon Bestsellers Rank: #1,601,391 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

Product Description

Product Description

Marketing with Newsletters is an invaluable business marketing book that shows readers how to use newsletters to sell. This new third edition completely updates Elaine Floyd's classic instruction book and includes information on combining new media with print for superior results. Readers will learn how to: Expand a newsletter "concept" into a total news campaign that includes e-mail and Web site news Use print newsletters to drive Web traffic Use postcards to collect e-mail addresses Use e-mail and Web content to build lists for print newsletters Readers will also find advice on what to write about, how to attract attention, tips for effective design on a budget, advice on setting up distribution lists for maximum results, Web resources for newsletter editors and new ways to survey readers online. Elaine Floyd is an expert on helping businesses sell and market with what they know. She's written several books, including Quick and Easy Newsletters, Advertising from the Desktop and Making Money Writing Newsletters, and co-authored The Newsletter Editor's Handbook and The Newsletter Sourcebook.

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags

Customer Reviews

There are no customer reviews yet on Amazon.ca
5 star:    (0)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
Share your experience with this product with others
Create your own review
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.0 out of 5 stars (1 customer review)

1 of 3 people found the following review helpful
3.0 out of 5 stars Not my thing but maybe good for others, July 14 2008
By Shannon M. Janeczek "sjwriter" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Marketing with Newsletters: How to Boost Sales, Add Members & Raise Funds with a Print, Fax, E-mail, Web Site or Postcard Newsletter (Paperback)
I was looking for a book on developing content, and this one happened to be laying around the house... it does cover quite a bit about focusing the newsletter around what type of target market you're going for but it does spend a bit of time talking about subscription newsletters and setting that up rather than content development.
› Go to Amazon.com to see the review  3.0 out of 5 stars 

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject




















i.e., each book must be in subject 1 AND subject 2 AND ...

Feedback

Would you like to update product info or give feedback on images?