- Hardcover: 480 pages
- Publisher: Praeger Publishers; 2nd Revised edition edition (Mar 25 1996)
- Language: English
- ISBN-10: 0865692548
- ISBN-13: 978-0865692541
- Product Dimensions: 2.4 x 1.6 x 0.3 cm
- Shipping Weight: 907 g
- Amazon Bestsellers Rank: #2,193,832 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
?Rados offers a hard-hitting, direct, and practical approach to nonprofit marketing for both the student and practitioner...Rados makes a good case for the nonprofit marketer to begin acquiring a sound foundation in for-profit business principles. The volume offers a thorough presentation of marketing strategies, elements of a marketing program, and methods for obtaining resources.... This well-written and timely publication takes a fresh approach to many pertinent issues related to the marketing effectiveness of nonprofit organizations. Professional and academic collections, upper-division undergraduate and up.?-Choice
Book Description
A professional book and text for anyone interested in marketing in the nonprofit sector. It covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. It provides specifics on pricing, distribution, product, and marketing communications.
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