- Hardcover: 304 pages
- Publisher: Jossey-Bass; 1 edition (Oct 22 1996)
- Language: English
- ISBN-10: 0787903264
- ISBN-13: 978-0787903268
- Product Dimensions: 23.7 x 16 x 2.5 cm
- Shipping Weight: 567 g
- Amazon Bestsellers Rank: #1,184,116 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
"Marketing Nonprofit Programs and Services is practical, tested, and proven. It provides pragmatic applications and is the next best thing to having Doug Herron join your staff. You will immediately benefit from reading this book." (Joseph M. Geiger, executive director, Pennsylvania Association of Nonprofit Organizations)
"The most helpful blend of theory and nuts-and-bolts practice I've seen. The discussion of target marketing alone is worth the price of the book." (William E. Cameron, director, Philadelphia YMCA Management Resource Center)
"The most helpful blend of theory and nuts-and-bolts practice I've seen. The discussion of target marketing alone is worth the price of the book." (William E. Cameron, director, Philadelphia YMCA Management Resource Center)
Product Description
The most helpful blAnd of theory and nuts-and-bolts practice I've seen.
?William E. Cameron, director, Philadelphia YMCA Management Resource Center
Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.
?William E. Cameron, director, Philadelphia YMCA Management Resource Center
Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.
Inside This Book
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First Sentence
Marketing is what nonprofit organization (NPO) managers do all the time. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Marketing is what nonprofit organization (NPO) managers do all the time. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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