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The Marketing Plan Handbook Hardcover – Sep 1 2011


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Product Details

  • Hardcover: 156 pages
  • Publisher: Cerebellum Press; 3rd edition (Sept. 1 2011)
  • Language: English
  • ISBN-10: 1936572036
  • ISBN-13: 978-1936572038
  • Product Dimensions: 17.8 x 1.1 x 25.4 cm
  • Shipping Weight: 454 g

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 7 reviews
5 of 6 people found the following review helpful
Indispensible Marketing Plan Guide Oct. 9 2011
By Charles Reader - Published on Amazon.com
Format: Paperback
It's concise, to the point, and loaded with practical information about how to bring your product or service to market. If you buy just one book on how to create your marketing plan, this is the one that should be on your desk or in your Kindle.
2 of 2 people found the following review helpful
Very good guide April 2 2014
By SeattleSlew - Published on Amazon.com
Format: Paperback
I teach marketing strategy in a Master of Management program. I used this book for the first time last fall. The major activity in that class is the development of a marketing plan. My students found it to be very useful and I found the quality of the plans they developed to be the best since I started teaching that class about eight years ago. I strongly recommend it for students or for practitioners who have not developed a marketing plan before.
Excellent April 23 2014
By Khalid Dubas - Published on Amazon.com
Format: Paperback Verified Purchase
Excellent
Five Stars Nov. 19 2014
By YosemiteSam - Published on Amazon.com
Format: Paperback Verified Purchase
Perfect for students writing a marketing plan.
Four Stars Dec 3 2014
By Judy - Published on Amazon.com
Format: Paperback Verified Purchase
Great book for the novice


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