CDN$ 100.17
  • List Price: CDN$ 107.24
  • You Save: CDN$ 7.07 (7%)
Usually ships within 2 to 4 weeks.
Ships from and sold by
Gift-wrap available.
The Marketing Plan Handbo... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Marketing Plan Handbook Hardcover – Sep 1 2011

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
"Please retry"
CDN$ 100.17
CDN$ 100.17 CDN$ 131.06

Product Details

  • Hardcover: 156 pages
  • Publisher: Cerebellum Press; 3rd edition (Sept. 1 2011)
  • Language: English
  • ISBN-10: 1936572036
  • ISBN-13: 978-1936572038
  • Product Dimensions: 17.8 x 1.1 x 25.4 cm
  • Shipping Weight: 454 g

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) 7 reviews
5 of 6 people found the following review helpful
Indispensible Marketing Plan Guide Oct. 9 2011
By Charles Reader - Published on
Format: Paperback
It's concise, to the point, and loaded with practical information about how to bring your product or service to market. If you buy just one book on how to create your marketing plan, this is the one that should be on your desk or in your Kindle.
2 of 2 people found the following review helpful
Very good guide April 2 2014
By SeattleSlew - Published on
Format: Paperback
I teach marketing strategy in a Master of Management program. I used this book for the first time last fall. The major activity in that class is the development of a marketing plan. My students found it to be very useful and I found the quality of the plans they developed to be the best since I started teaching that class about eight years ago. I strongly recommend it for students or for practitioners who have not developed a marketing plan before.
1 of 1 people found the following review helpful
Five Stars Nov. 19 2014
By YosemiteSam - Published on
Format: Paperback Verified Purchase
Perfect for students writing a marketing plan.
Four Stars Dec 3 2014
By Judy - Published on
Format: Paperback Verified Purchase
Great book for the novice
Excellent April 23 2014
By Khalid Dubas - Published on
Format: Paperback Verified Purchase