Auto boutiques-francophones Simple and secure cloud storage SmartSaver Cyber Monday Deals Week in Home & Kitchen Kindle Music Deals Store SGG Tools
CDN$ 111.25
  • List Price: CDN$ 112.67
  • You Save: CDN$ 1.42 (1%)
Temporarily out of stock.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
Ships from and sold by Gift-wrap available.
The Marketing Plan Handbo... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Marketing Plan Handbook Hardcover – Sep 1 2011

See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
"Please retry"
CDN$ 111.25
CDN$ 111.25 CDN$ 135.79

Cyber Monday Deals Week in Books

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your e-mail address or mobile phone number.

Product Details

  • Hardcover: 156 pages
  • Publisher: Cerebellum Press; 3rd edition (Sept. 1 2011)
  • Language: English
  • ISBN-10: 1936572036
  • ISBN-13: 978-1936572038
  • Product Dimensions: 17.8 x 1.1 x 25.4 cm
  • Shipping Weight: 454 g
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) 10 reviews
7 of 8 people found the following review helpful
Indispensible Marketing Plan Guide Oct. 9 2011
By Charles Reader - Published on
Format: Paperback
It's concise, to the point, and loaded with practical information about how to bring your product or service to market. If you buy just one book on how to create your marketing plan, this is the one that should be on your desk or in your Kindle.
3 of 3 people found the following review helpful
Very good guide April 2 2014
By SeattleSlew - Published on
Format: Paperback
I teach marketing strategy in a Master of Management program. I used this book for the first time last fall. The major activity in that class is the development of a marketing plan. My students found it to be very useful and I found the quality of the plans they developed to be the best since I started teaching that class about eight years ago. I strongly recommend it for students or for practitioners who have not developed a marketing plan before.
2 of 2 people found the following review helpful
Five Stars Nov. 19 2014
By YosemiteSam - Published on
Format: Paperback Verified Purchase
Perfect for students writing a marketing plan.
1 of 1 people found the following review helpful
Excellent April 23 2014
By Khalid Dubas - Published on
Format: Paperback Verified Purchase
1 of 1 people found the following review helpful
Great. May 26 2015
By Ellen Novar - Published on
Format: Paperback Verified Purchase