Marketing Plans Paperback – 1984
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"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York --This text refers to an alternate Paperback edition.
From the Publisher
Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes:* Key Concepts * Crucial Terms * Examples * Headlines * Marketing Insights * Case Studies * Exercises The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. --This text refers to an alternate Paperback edition.See all Product Description
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In 1776, when Adam Smith said that consumption is the sole end and purpose of production, he was in fact describing what in recent years has become known as the marketing concept. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
Most Helpful Customer Reviews on Amazon.com (beta)
Ie. Comprehensive but unwieldy.