- Hardcover: 780 pages
- Publisher: Thomson South-Western; 5th Pkg edition (May 2001)
- Language: English
- ISBN-10: 0324067976
- ISBN-13: 978-0324067972
- Product Dimensions: 25.4 x 20.8 x 3.3 cm
- Shipping Weight: 1.6 Kg
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Product Details |
Product Description
Product Description
Formerly known as Contemporary Marketing Research, Marketing Research: The Impact of the Internet presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
You will notice a new name for this popular, well-respected text, formerly known as Contemporary Marketing Research. Marketing Research: The Impact of the Internet reflects the dramatic changes impacting the way marketing research is conducted in the new millennium. As with previous editions, Marketing Research: The Impact of the Internet, continues its unique, user-of-research approach. Realizing that most students won't decide to become marketing researchers, the authors focus on teaching students how to properly analyze and implement marketing research data.swcollege. com. New to this Edition Comprehensive Coverage: Comprehensive Internet based marketing research coverage has been added to the new edition. This feature provides balanced insight into this critically important aspect of marketing research.com, ensures student familiarization with the basics of Internet based surveys. Packaged free with each new text, this CD greatly enhances student learning by providing sample surveys, response scales, question libraries, and survey results that correspond to specific case studies and end-of-chapter exercises. Instructors gain complimentary access to the professional version of WebSurveyor for consulting and research purposes. Two New Cases: Comprehensive cases on Lufthansa Airlines and Discover Card have been added to this new edition, while the Heritage restaurant case has been moved to the web site.
--This text refers to an alternate
Hardcover
edition.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5.0 out of 5 stars (1 customer review)
3 of 4 people found the following review helpful:
5.0 out of 5 stars
GREAT BOOK, Jan 18 2004
By A. Ercan Gegez - Published on Amazon.com
This review is from: Marketing Research: The Impact of the Internet (Hardcover)
Just a great book for beginners. Not only easy to understand but also easy to teach. All marketing research topics are covered with a great skill. Colorful pages makes the book lovable compared to many other serious looking marketing research books.
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